Sales Director (Mid-Market Groups and Brands) in London

Sales Director (Mid-Market Groups and Brands) in London

London Full-Time 80000 - 100000 £ / year (est.) Home office (partial)
Planet

At a Glance

  • Tasks: Lead sales efforts for mid-market hotel groups across Europe and manage the full sales cycle.
  • Company: Dynamic company in the hotel tech industry with a strong focus on innovation.
  • Benefits: Competitive salary, travel opportunities, and a chance to shape the future of hotel tech.
  • Other info: Join a fast-paced environment with opportunities for growth and collaboration.
  • Why this job: Make a real impact in the hospitality industry while expanding your professional network.
  • Qualifications: 10+ years in sales, with expertise in SaaS and hotel operations.

The predicted salary is between 80000 - 100000 £ per year.

Requirements

  • The ideal candidate is a strong negotiator, commercially creative, and thrives in high-pressure, fast-paced settings.
  • 10+ years of sales experience, with at least 5+ years in enterprise or mid-market software sales.
  • Proven track record of exceeding quota in a SaaS or hotel tech environment.
  • Deep understanding of hotel operations and Property Management Systems (PMS).
  • Strong hospitality industry background, with existing networks a plus.
  • Exceptional negotiation, presentation, and closing skills.
  • Highly commercial, with the ability to design creative deal structures and ROI-driven proposals.
  • Self-starter who is comfortable working independently and managing complex sales cycles across multiple countries.
  • Experience selling across European markets, with cultural and linguistic adaptability.
  • Ability to travel regularly for client meetings, events, and internal workshops.
  • Fluent in English; additional European languages a plus.

What the job involves

  • We are seeking an experienced and driven Sales Director to lead our sales efforts across mid-market hotel groups and brand accounts in Europe.
  • This is a quota-carrying role requiring a high-performing individual with a deep understanding of Property Management Systems (PMS), strong hospitality industry experience, and a proven ability to win business in complex sales environments.
  • You will play a pivotal role in expanding our footprint across Europe, owning the full sales cycle from pipeline creation to contract signature, and contributing to our go-to-market and product strategy.
  • Own and exceed a new business sales quota focused on mid-market hotel groups and branded properties across Europe.
  • Build and manage a robust sales pipeline through proactive outreach, lead generation, partnerships, and event engagement.
  • Lead complex RFP processes, delivering tailored proposals that speak to client needs and differentiate our offering.
  • Close deals by understanding client pain points, effectively presenting value propositions, and navigating multi-stakeholder decision cycles.
  • Collaborate with product, marketing, and leadership teams to refine our value proposition, messaging, and market positioning.
  • Represent the company at industry events, conferences, and client meetings to strengthen brand presence and generate leads.
  • Develop and maintain deep industry knowledge, particularly regarding PMS trends, competitive landscape, and customer challenges.
  • Act as a trusted advisor to clients, building long-term relationships and contributing to ongoing account growth.
  • Work cross-functionally to feedback market insights and support continuous product and process improvement.

Sales Director (Mid-Market Groups and Brands) in London employer: Planet

As a leading player in the hotel tech industry, we pride ourselves on fostering a dynamic and inclusive work culture that empowers our employees to excel. With a strong focus on professional development, we offer extensive training and growth opportunities, ensuring that our Sales Directors not only meet their quotas but also thrive in their careers. Located in a vibrant European market, our team enjoys the unique advantage of working in a fast-paced environment that values creativity and collaboration, making it an excellent place for ambitious professionals looking to make a significant impact.

Planet

Contact Details:

Planet Recruitment Team

StudySmarter Expert Advice🤫

We think this is how you could land Sales Director (Mid-Market Groups and Brands) in London

Leverage Your Network

In sales and business development, who you know can often be as important as what you know. Get involved with local networking events or industry meetups to connect with key players. Don't be shy—share your passion for the field and let folks know you're on the lookout for opportunities!

Show Your Skills Through Real-World Results

When targeting a full-time role like Sales Director (Mid-Market Groups and Brands) at Planet, presenting tangible results from your previous sales experience can set you apart. Bring along case studies or examples of how you've closed deals or expanded accounts, and don't forget to showcase your problem-solving prowess. It’s all about quantifying your success!

Engage with Sales Communities

Dive deep into online sales communities, like Sales Hacker or LinkedIn groups dedicated to sales professionals. Engaging in discussions and sharing insights can boost your visibility and might just put you on the radar of hiring managers looking for fresh talent in business development.

Direct Applications Matter

While we all know the online application route, consider sending direct applications to companies you admire, including Planet. Tailor your message to explain why you’re drawn to them and how you can contribute as a Sales Director (Mid-Market Groups and Brands). Sometimes, a personal touch can grab attention faster than a generic application!

We think you need these skills to ace Sales Director (Mid-Market Groups and Brands) in London

Negotiation Skills
Commercial Creativity
Sales Experience
SaaS Knowledge
Hotel Operations Understanding
Property Management Systems (PMS)
Hospitality Industry Background

Some tips for your application 🫡

Show Off Those Sales Skills:In your CV and cover letter, highlight any previous sales or business development experience you have. Use numbers and examples to showcase your achievements – did you exceed sales targets or bring in new clients? Make those accomplishments shine!

Tailor Your Message for Planet:When writing your cover letter, make sure to tailor your message specifically for Planet. Show that you know the company’s mission and how your skills align with their goals in the sales landscape. This personalised touch will grab their attention!

Keep It Professional Yet Engaging:Sales is all about relationships, so while you want to maintain professionalism in your application, don’t be afraid to let your personality shine through. Engage the reader and demonstrate your enthusiastic approach to sales and business development!

Proof of Performance:Include any relevant certifications or training you’ve undertaken in sales or negotiation tactics. If you’ve attended workshops or courses, list these to showcase your commitment to professional development. This extra touch can set you apart from the competition!

How to prepare for a job interview at Planet

Know Your Sales Methodologies

Brush up on popular sales methodologies like SPIN Selling or Challenger Sales. Being able to discuss these techniques and how you've applied them will show Planet that you understand the role and can hit the ground running in the sales game.

Demonstrate Your Deal-Making Skills

Prepare to share stories from your past experiences where you closed deals, overcame objections, or started new client relationships. We want to show Planet that you’re not just about numbers but also about building lasting connections in business development.

Prepare for Role-Play Scenarios

In a full-time sales interview, don’t be surprised if they throw in a role-play exercise to test your pitching skills. Practising how you would pitch a product or handle an objection will help us shine in this simulation—think of it like a dress rehearsal for your future sales calls!

Align Your Goals with the Company’s Vision

Take a moment to reflect on how your career ambitions align with Planet’s objectives. When we articulate how our personal growth ties in with the company’s goals, it shows commitment and a genuine interest in contributing to their success.