Job Title: Social Video Creator and Producer
Job Location: Leeds (hybrid)
Job Type: 37.5hrs, permanent
We are looking for an ambitious, innovative Social Video Creator & Producer to help super-charge our social media growth across the Planet Sport network of websites, with a particular focus onPlanetF1, Planet Football and Planet Rugby.
It is a multi-task role combining writing, design, video presenting and editing. The ideal candidate is a sports fanatic, highly active on social media, a skilled storyteller, and with ademonstrableability to react to trending topics with high-quality, entertaining video content that engages and grows our audience across multiple platforms.
You will have a strong understanding of algorithms and best video SEO strategies across all social platforms, particularly TikTok, YouTube and Instagram, and will obsess over analytics and regularly develop new content formats to continue delivering success in your role.
You will report to theSocial and PartnershipsLead,butwill work closely withseveral colleagues across our web and social departments, includingHead of Editorial,Site Editors,Social Media Managers,other Video Editors and Graphic Designers. You will also liaise with external production partners, including producers, videographers and talent, on a regular basis.
Key Accountabilities & Responsibilities
Content Production
- Source, script, produce and edit social video for multiple brands
- Write engaging, entertaining, SEO-optimised captions in the relevant tone of voice that uphold brand values
- Liaise with colleagues to produce video to complement and promote content from the respective websites
- Work closely with the design team to ensure published videos are engaging and on brand
- Regularly pitch and trial new content formats to grow audience
- Operate video equipment (cameras, microphones, lighting etc) and manage talent and workflows for on-location video shoots
- Liaise with external production vendors and agencies on video concepts and shoots, ensuring brand and quality metrics are met
- Oversee the full video process, from concept to post-production
- Edit videos to a professional standard, ensuring proper branding
- Be active in comment sections on both ourpostsand others’.
Analytics & Management
- Maintain a close overview of analytics across all platforms, producing reports for colleagues and leadership teams
- Identify areas for improvement and use performance data to shape and refine content strategies
- Manage a content calendar to ensure wepublish video atkey times of the sporting week and particularly around major events
- Work closelywith colleagues from multiple website teams to developvideo content that properly represents the brands
- Maintain a close eye oncompetitors’ output to ensure our output remains fresh, unique and engaging
- Monitor trends and relaynew contentideas confidently tocolleagues and leadership
- Develop relationships with other channels, creators and influencers
- Identity opportunities for collaborations to help raise the profile of the brand and power audience growth
- Help identify potential content creators for our channels, or channels we should look to acquire
- Work with theSocial and Partnerships Leadto develop social media content plans for commercial pitches
Personal Responsibility
- Represent the company in a professional manner onyoursocial media, appearances on other media channels,or at any eventsand on-location shoots
- Take responsibility for the quality of your output, making sure it upholds the standards and tone of the brand
- Ensure you do not publish anything potentially libellous or defamatory that could invite legal action against the company, consulting superiors whenever in doubt before publishing
- Maintain an ongoing awareness of news and activity in thesocial mediaand sportsectors, particularlyfootball, F1 and rugby
- Work closely and communicate effectively withcolleagues in other departments to deliver content
- Maintain a laser focus on your personalKPIsand overallobjectives for thebrand
- Submit Business Cases for any toolsor equipmentrequired for you to achieve your stated objectives
- Be a champion for everything our brands are doing.
Person Specification
Qualifications, Knowledge and Experience
- Demonstrable evidence ofgrowingand engagingaudiencesthrough videoon social media
- RelevantDegree Level Qualificationand/orexperience of working in a media environment
- A strong understanding of social media and how the individual platforms work
- Experience of producing and editing video content
- Experience of using the Adobe Creative Suite and/or equivalent programs
Skills & Personal Qualities
- Exceptional written and verbal communication skills
- A perfectionist withthe ability to self-sub and spot mistakes before publication
- A conceptual mindset and the ability to spot opportunities and produce original ideas
- A self-motivated individual with excellent organisational skills
- Strong interpersonal skills, able to work collaborativelyand at pacewith stakeholders and clients
Social Video Creator and Producer in Leeds employer: Planet Sport
As a leading player in the publishing industry, our company offers an inspiring work culture that fosters creativity and collaboration. With a strong focus on employee growth, we provide ample opportunities for professional development and career advancement, all while being located in a vibrant city that enhances both personal and professional life. Join us to be part of a dynamic team where your contributions directly impact our audience and strategic goals.
