Practice Development Manager (London)

Location: London/South East

Employment Type: Permanent

Role Overview

Reporting to a senior regional commercial leader, the Practice Development Manager role is responsible for supporting an established customer base through the delivery, development, and coordination of product and clinical education for both new and existing clients. The role ensures training is delivered in line with internal standards while maintaining a high level of ongoing customer care. This position also contributes to customer‐facing marketing initiatives and focuses on building trusted, long‐term relationships that help clients maximize performance outcomes. Responsibilities span the planning, execution, and ongoing management of account‐based initiatives, with a particular emphasis on driving usage and distribution of consumable products within the assigned portfolio.

Territory Scope

• Candidates must be based within the UK, with London as the primary location.
• Regular regional travel is required, including overnight stays, attendance at industry events, and participation in internal meetings and training sessions.
• Occasional short‐notice travel outside the assigned territory may be necessary.
• A full, valid driving licence is required.

Key Responsibilities

• Meet or exceed defined sales and utilization targets within the assigned territory, with a focus on increasing customer engagement and product usage.
• Deliver hands‐on clinical education to customers across a range of aesthetic and energy‐based treatments.
• Maintain consistent communication with existing clients to track performance and provide continuous clinical guidance and support.
• Develop strong customer relationships through onsite visits, delivering product education, clinical instruction, and staff presentations that support sales and marketing effectiveness.
• Advise customers on marketing approaches, including digital campaigns, website and microsite development, branding strategies, customer segmentation, and sales methodologies.
• Support and participate in regional events such as workshops, open days, and customer engagement activities within the territory.
• Conduct and support product demonstrations at industry events and internal training facilities.
• Collaborate closely with regional sales colleagues to identify opportunities and address customer needs.
• Manage administrative responsibilities, including CRM updates, business planning, expense reporting, forecasting, and regular account performance tracking.
• Contribute to cross‐functional projects as required, ensuring tasks are completed on time and within budget.
• Undertake additional duties as reasonably required.

Qualifications

Essential Experience & Skills

• Clinical or medical background, or demonstrable experience in a medical aesthetics environment.
• Degree‐level education or equivalent professional experience.
• Certified and competent in operating laser and radiofrequency‐based equipment on live patients.
• Background in aesthetics, beauty therapy, skin therapy, or a closely related field.
• Working knowledge of human and skin anatomy.
• Three to five years' experience in a field‐based sales, training, or marketing role.
• Strong communication skills, both verbal and written, with confidence presenting to groups.
• Proven ability to build credibility and influence customer decision‐making.
• Adaptable, proactive, and able to manage multiple priorities in a fast‐paced environment.
• Highly organized with strong attention to detail.
• Solid understanding of marketing principles, including traditional, digital, and in‐practice strategies.
• Customer‐focused, consultative approach with a strong service mindset.

Desirable Experience

• Previous experience working within an aesthetic or clinical practice.
• Exposure to the medical device or healthcare technology sector.