Sales Director, Mid-Market Groups and Brands [PMS]

Sales Director, Mid-Market Groups and Brands [PMS]

Full-Time 80000 - 100000 £ / year (est.) Home office (partial)
Planet Paymet

At a Glance

  • Tasks: Lead sales for mid-market hotel groups across Europe and exceed sales quotas.
  • Company: Join Planet, a global leader in integrated technology and payments solutions.
  • Benefits: Enjoy a hybrid work model, competitive salary, and opportunities for career growth.
  • Other info: Work in a diverse environment with a focus on innovation and customer experience.
  • Why this job: Make an impact in the fast-paced hospitality tech industry while building lasting client relationships.
  • Qualifications: 10+ years of sales experience, with strong knowledge of Property Management Systems.

The predicted salary is between 80000 - 100000 £ per year.

About Planet: Planet is a global provider of integrated technology and payments solutions for retail and hospitality customers. We create great experiences for the millions of people who use our payments, software, and tax-free solutions every minute of every day. Planet empowers its customers to deliver great customer experiences by combining payments and software in ways that drive greater loyalty, increase revenue and save time. Founded over 35 years ago and with our headquarters in London, today we have more than 2,500 employees located across six continents serving our customers in more than 120 markets.

Role overview: We are seeking an experienced and driven Sales Director to lead our sales efforts across mid-market hotel groups and brand accounts in Europe. This is a quota-carrying role requiring a high-performing individual with a deep understanding of Property Management Systems (PMS), strong hospitality industry experience, and a proven ability to win business in complex sales environments. The ideal candidate is a strong negotiator, commercially creative, and thrives in high-pressure, fast-paced settings. You will play a pivotal role in expanding our footprint across Europe, owning the full sales cycle from pipeline creation to contract signature, and contributing to our go-to-market and product strategy.

What you will do:

  • Own and exceed a new business sales quota focused on mid-market hotel groups and branded properties across Europe.
  • Build and manage a robust sales pipeline through proactive outreach, lead generation, partnerships, and event engagement.
  • Lead complex RFP processes, delivering tailored proposals that speak to client needs and differentiate our offering.
  • Close deals by understanding client pain points, effectively presenting value propositions, and navigating multi-stakeholder decision cycles.
  • Collaborate with product, marketing, and leadership teams to refine our value proposition, messaging, and market positioning.
  • Represent the company at industry events, conferences, and client meetings to strengthen brand presence and generate leads.
  • Develop and maintain deep industry knowledge, particularly regarding PMS trends, competitive landscape, and customer challenges.
  • Act as a trusted advisor to clients, building long-term relationships and contributing to ongoing account growth.
  • Work cross-functionally to feedback market insights and support continuous product and process improvement.

Who you are:

  • 10+ years of sales experience, with at least 5+ years in enterprise or mid-market software sales.
  • Proven track record of exceeding quota in a SaaS or hotel tech environment.
  • Deep understanding of hotel operations and Property Management Systems (PMS).
  • Strong hospitality industry background, with existing networks a plus.
  • Exceptional negotiation, presentation, and closing skills.
  • Highly commercial, with the ability to design creative deal structures and ROI-driven proposals.
  • Self-starter who is comfortable working independently and managing complex sales cycles across multiple countries.
  • Experience selling across European markets, with cultural and linguistic adaptability.
  • Ability to travel regularly for client meetings, events, and internal workshops.
  • Fluent in English; additional European languages a plus.

Why Planet: Planet is an equal opportunity employer where diversity is valued, and all employment is decided based on qualifications, merit, and business need. Come and grow your career in the most exciting, fast paced technology market, with a business that delivers feel-good connected commerce. We would love to hear from you – Apply now. At Planet, we embrace a hybrid work model, with three days a week in the office. Reasonable accommodations may be made in order to allow for an individual to perform the essential functions of this role successfully.

About Us: Company Background Planet provides integrated software, payment and technology solutions for its customers in the Hospitality and Retail sectors and worldwide via a network of global Financial Services Partners. Founded over 35 years ago, we have evolved our services, delivering an innovative digital commerce platform that puts customer experience first. With headquarters in London and around 3,000 expert employees located across six continents we serve customers in over 120 markets.

Sales Director, Mid-Market Groups and Brands [PMS] employer: Planet Paymet

Planet is an exceptional employer that fosters a dynamic and inclusive work culture, offering employees the chance to thrive in a fast-paced technology market. With a strong emphasis on professional growth, employees benefit from diverse opportunities to expand their skills and networks across Europe while enjoying the flexibility of a hybrid work model. Join us in London or any of our European locations to be part of a team that values innovation and collaboration, driving meaningful change in the hospitality and retail sectors.

Planet Paymet

Contact Details:

Planet Paymet Recruitment Team

StudySmarter Expert Advice🤫

We think this is how you could land Sales Director, Mid-Market Groups and Brands [PMS]

Tip Number 1

Network like a pro! Get out there and connect with industry folks at events or online. Building relationships can open doors to opportunities that aren’t even advertised.

Tip Number 2

Research the company inside out. Know their products, culture, and recent news. This will help you tailor your pitch and show them you’re genuinely interested in being part of their team.

Tip Number 3

Practice your pitch! Whether it’s a casual chat or a formal interview, being able to clearly articulate your value proposition is key. Make sure you can highlight your experience with PMS and how it relates to their needs.

Tip Number 4

Don’t forget to follow up! After meetings or interviews, drop a quick thank-you note. It shows professionalism and keeps you on their radar. And remember, apply through our website for the best chance!

We think you need these skills to ace Sales Director, Mid-Market Groups and Brands [PMS]

Sales Experience
Property Management Systems (PMS)
Hospitality Industry Knowledge
Negotiation Skills
Presentation Skills
Closing Skills
Lead Generation

Some tips for your application 🫡

Tailor Your CV:Make sure your CV is tailored to the Sales Director role. Highlight your experience in mid-market software sales and any specific achievements that demonstrate your ability to exceed quotas. We want to see how your background aligns with our needs!

Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about the hospitality industry and how your skills can help Planet grow. Be sure to mention your understanding of Property Management Systems and your approach to complex sales.

Showcase Your Negotiation Skills:Since this role requires exceptional negotiation abilities, include examples of successful deals you've closed. We love seeing how you navigate multi-stakeholder decision cycles and present value propositions that resonate with clients.

Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows us you’re keen on joining the Planet team!

How to prepare for a job interview at Planet Paymet

Know Your PMS Inside Out

Make sure you have a solid understanding of Property Management Systems (PMS) and how they integrate with payment solutions. Brush up on the latest trends and challenges in the hospitality industry, as this knowledge will help you demonstrate your expertise during the interview.

Showcase Your Sales Success

Prepare to discuss specific examples of how you've exceeded sales quotas in previous roles. Highlight your experience in complex sales environments and be ready to explain your approach to building and managing a robust sales pipeline.

Tailor Your Proposals

Think about how you would approach RFP processes and tailor proposals to meet client needs. Be prepared to share your strategies for understanding client pain points and presenting compelling value propositions that differentiate your offering.

Cultural Awareness is Key

Since this role involves selling across European markets, brush up on cultural nuances and business practices in different countries. Show that you can adapt your communication style and negotiation tactics to resonate with diverse clients.