Head of Marketing

Planet Mark is a sustainability certification which recognises outstanding achievements, encourages action, and builds an empowered community of like-minded individuals. We work with businesses to rigorously measure their carbon footprint and social value, engage their staff and supply chain to unlock their knowledge and drive passion for change, and communicate their progress to build a positive brand. We help businesses put a purpose at the heart of their organisation that brings social, environmental, and economic considerations together.

We are looking for a Marketing Leader who can turn insight into impact — someone who blends brand vision with performance discipline. You will own and execute a B2B marketing strategy that strengthens Planet Mark's position in the market, builds high-intent demand, and directly fuels revenue growth. Working closely with the Sales and Product Leadership team, you will shape targeted, purpose-driven communications that resonate across priority sectors and scale our reach.

Responsibilities

• Design and deliver a marketing strategy that unites brand, performance, SEO, AI-driven optimisation, and campaigns — driving high-intent demand and measurable revenue impact.
• Evolve and protect the Planet Mark brand, ensuring consistent, compelling communication that resonates across priority audiences and sectors.
• Lead, coach, and develop a multidisciplinary team executing integrated campaigns, ABM motions, events, paid activity, and digital content.
• Build a data-first marketing function by owning analytics across traffic, engagement, CAC, pipeline growth, attribution accuracy, and conversion optimisation.
• Oversee continuous optimisation of our digital channels and marketing tech infrastructure to improve insights, efficiency, and customer experience.
• Deliver a strategic events programme — including flagship events, webinars, sector activations, and speaker opportunities — to expand reach and deepen engagement.
• Ensure seamless alignment with Sales and Product to support lead quality, nurture pathways, and customer lifecycle performance.

Qualifications

• A seasoned Marketing Leader with experience of leading B2B marketing functions and driving commercial growth through brand building, SEO, AI-informed optimisation, content and multi-channel digital strategies.
• Demonstrated success in building predictable demand engines using analytics, attribution modelling and data-driven decision making.
• Strong command of tools such as Google Analytics and marketing automation platforms, with the ability to create clarity around pipeline metrics and marketing ROI.
• Leadership and Management experience; leading a multi-disciplinary marketing function.
• Commercially minded, with an ability to link marketing activity to business outcomes, revenue targets and organisational growth.
• Passionate about sustainability, climate action or purpose-led business and motivated by marketing that drives meaningful impact.

What you’ll get in return

We operate a hybrid workplace policy, where you will work from the office in Central London 3 days per week. We offer the following perks and benefits:

• Enhanced Parental Leave
• Generous annual leave
• Healthcare Plan
• Annual Giving Day – an extra day to give back to yourself or your community
• Cycle-to-work Scheme
• Future Planning – Pension scheme with employer contributions
• Life Assurance
• Rewards Program – access to discounts and cashback
• LinkedIn Learning License for upskilling & development

Interested but don’t feel you meet all the requirements?

Our recruitment team assesses and reviews all applications against the role and business needs. We believe in transferable and soft skills and will consider where an individual might not meet all the criteria but has the aptitude and capability. We will make a final call based on whether we can offer the necessary support to upskill or provide developmental support to help you succeed.

Bring Your Whole Self To Work.

We are proudly an equal-opportunity employer. We are committed to ensuring that no candidate is discriminated against because of gender identity and expression, race, disability, ethnicity, sexual orientation, age, colour, region, creed, national origin, or sex. We are dedicated to growing a diverse team and fostering an inclusive environment where everyone feels safe and empowered to be themselves.

What You Can Expect If You Apply

A response to your application within 15 working days (note: company-wide shutdown from 22 December to 5 January). An interview process consisting of:

• An initial discovery call with the recruiter
• A first stage interview via Microsoft Teams
• Additional interview (likely face to face) with the stakeholders you’ll be working with closely in the role

We’re keen to ensure our hiring process allows you to be at your best, so if you need us to make any adjustments, please just let us know.