At a Glance
- Tasks: Drive brand growth and innovation in a dynamic FMCG environment.
- Company: Leading food manufacturer with a strong market presence.
- Benefits: Competitive salary, healthcare, pension, and generous holiday allowance.
- Other info: Supportive culture with excellent career progression opportunities.
- Why this job: Join a passionate team and make a real impact on brand strategy.
- Qualifications: Experience in brand management and a passion for food.
The predicted salary is between 51750 - 63250 £ per year.
Our client is a well-known food manufacturer offering excellent career progression and job satisfaction. They are currently looking for an FMCG Brand Manager to be based at the head office in West London.
This is an excellent opportunity to join the company as the Brand Manager and be involved in the full marketing mix. Their portfolio has grown strongly in the past 2 years, and they are looking for a candidate to grow rapidly in a £1.2B market behind current offerings and development of an exciting innovation pipeline. You will join a close-knit and supportive team with an autonomous working environment to create and implement the marketing strategy and deliver against ambitious growth opportunities.
The successful candidate will work further to support the Marketing Manager in the planning and delivery of the annual Marketing and Brand strategies for the brand. You will have the chance to support across a wide range of activities, including full mix communications, as well as NPD.
This role will suit someone who enjoys taking responsibility and ownership and is looking for an opportunity to work in an entrepreneurial environment where they can really make a difference. Reporting to the Marketing Manager (in the interim to the Marketing Director), the successful candidate will be part of a progressive marketing team and collaborate enthusiastically with multi-functional stakeholders.
Main tasks and responsibilities:
- Contribute to the delivery of the company’s vision and business plan and input into the development and execution of the annual marketing plans
- Establish consumer & customer insights and make sound strategic recommendations
- Develop compelling stories for growing the brand in existing categories
- Own key innovation projects, working with NPD team to manage process from concept to launch
- Accompany and support the Commercial Manager at customer meetings, bringing the brand to life for the trade
- Develop optimum consumer communication plans to deliver both marketing and business objectives, exploring new and different ways to connect with their target consumer
- Support Marketing Manager (Director) in development of a future vision for brand in the UK
- Management of the external Marketing Agencies
- Monitor and control the marketing budget for consumer spend
Candidate Profile:
- A passionate brand advocate with a natural affinity for brands and how they connect with consumers
- Proven success in brand management in a branded FMCG company particularly in the area of communications and innovation
- A passion for food combined with a natural curiosity for consumers & new products
- Able to work with ambiguity and be flexibly minded and offer innovative solutions
- A self-starter, able to work alone and in a team
- Dynamic with ability to inspire others
- Excellent communication and influencing skills
- Analytical, inquisitive and innovative
- Persuasive, determined & makes things happen
- Understanding of the UK multiple grocery channels and their associated trading issues
- Knowledge of panel/continuous data and exposure to a wide range of market research techniques used in building brands & innovation
Company Package:
- Market Leader in their products and sector
- Salary DoE
- Car allowance
- Healthcare single cover
- Company pension 6% employer contribution (Salary exchange)
- Childcare vouchers (Salary exchange)
- 25 days holiday + 8 Bank holidays
- Company sick pay – 3 months full contractual pay
- 4 x Death in Service
- Mobile Phone
- Wellbeing – Free eye tests and £90 towards glasses, Flu Jabs, Wellbeing tests
- Long service recognition and rewards
If you would like to apply for this role, please send an up to date copy of your CV to Kate Evans as soon as possible quoting reference GP309.
Brand Manager (FMCG industry) in London employer: Planet CIC
Planet CIC is an exceptional employer, offering a dynamic work culture that encourages innovation and collaboration in the fast-paced FMCG sector. With a strong focus on employee growth, the company provides comprehensive benefits including healthcare and a pension scheme, ensuring that team members are well-supported as they drive impactful marketing strategies in a thriving £1.2B market. Located in West London, employees enjoy the vibrant atmosphere of the city while contributing to meaningful projects that shape the future of food brands.
StudySmarter Expert Advice🤫
We think this is how you could land Brand Manager (FMCG industry) in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Planet CIC and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Planet CIC are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Planet CIC on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Planet CIC. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Brand Manager (FMCG industry) in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Planet CIC. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Planet CIC:Show us that you’ve done your homework! In your application, briefly mention what you admire about Planet CIC’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Planet CIC
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Planet CIC will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Planet CIC, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
