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- Tasks: Lead brand strategy and marketing initiatives for a growing FMCG product range.
- Company: Join a renowned food manufacturer known for career growth and job satisfaction.
- Benefits: Enjoy a competitive salary, car allowance, health insurance, and 25 days holiday.
- Why this job: Be part of a dynamic team where your creativity can drive real impact in the market.
- Qualifications: Experience in brand management within FMCG, strong communication skills, and a passion for food.
- Other info: Opportunity to work in an entrepreneurial environment with excellent career progression.
The predicted salary is between 36000 - 60000 £ per year.
Salary: £45,000 - £50,000 (depending on experience) + £6k Car allowance. Our client is a well-known food manufacturer offering excellent career progression and job satisfaction. They are currently looking for an FMCG Brand Manager to be based at the head office in West London.
This is an excellent opportunity to support the product range which has grown steadily over the past few years and to be involved in the full marketing mix. You will join a supportive team reporting into the Chilled Marketing Manager alongside a Marketing Executive to create and implement the marketing strategy and deliver against ambitious growth opportunities for their desserts range.
The successful candidate will further support the Marketing Manager in the planning and delivery of the annual Marketing and Brand strategies for the brand. You will have the chance to support across a wide range of activities such as brand planning, full mix communications, strategic planning as well as NPD.
You will be a creative and commercially savvy, professionally mature person with strong influencing skills to direct and motivate people at all levels, both in and outside of your immediate team to deliver positive solutions.
FMCG Brand Manager Main tasks and responsibilities:- Contribute to the delivery of the company's vision and business plan and input into the development and execution of the annual marketing plans.
- Establish consumer & customer insights and make sound strategic recommendations.
- Develop compelling stories for growing the brand in existing categories.
- Own key innovation projects, working with production to manage process from concept to launch.
- Accompany and support the Commercial Manager at customer meetings, bringing to life the brand for the trade working alongside the shopper Marketing Manager.
- Develop optimum consumer communication plans to deliver both marketing and business objectives, exploring new and different ways to connect with the target consumer.
- Support Marketing Manager in development of a future vision for the brand in the UK.
- Management of the external Marketing Agencies.
- Monitor and control the marketing budget for consumer spend.
- A passionate brand advocate with a natural affinity for brands and how they connect with consumers.
- Proven success in brand management in a branded FMCG company.
- A passion for food combined with a natural curiosity for consumers & new products.
- Able to work with ambiguity and be flexibly minded and offer innovative solutions.
- A self-starter, able to work alone and collaborate with a team.
- Dynamic with ability to inspire others.
- Excellent communication and influencing skills.
- Analytical, inquisitive and innovative.
- Persuasive, determined & makes things happen.
- Understanding of the UK multiple grocery channels and their associated trading issues.
- Knowledge of panel/continuous data and exposure to a wide range of market research techniques used in building brands & innovation.
- Market Leader in their products and sector.
- Salary DoE.
- Health care single cover.
- Private Health Insurance 70% of Contractual pay.
- Company pension 6% employer contribution (Salary exchange).
- Childcare vouchers (Salary exchange).
- 25 days holiday + 8 Bank holidays.
- Company sick pay – 3 months full contractual pay.
- 4 x Death in Service.
- Mobile Phone.
- Company Credit card for expenses.
- Wellbeing – Free eye tests and £90 towards glasses, Flu Jabs, Wellbeing tests.
- Long service recognition and rewards.
If you would like to apply for this role, please send an up-to-date copy of your CV to Kate Evans as soon as possible quoting reference GP295.
Brand Manager - FMCG Industry employer: Planet CIC
Contact Detail:
Planet CIC Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Brand Manager - FMCG Industry
✨Tip Number 1
Network with professionals in the FMCG industry, especially those who have experience in brand management. Attend industry events or webinars to connect with potential colleagues and learn about the latest trends and challenges in the sector.
✨Tip Number 2
Research the company thoroughly, including their product range and recent marketing campaigns. This will help you understand their brand values and allow you to tailor your conversations during interviews to demonstrate your alignment with their goals.
✨Tip Number 3
Prepare to discuss specific examples of how you've successfully managed brands in the past. Highlight your ability to analyse consumer insights and how you've used them to drive brand growth, as this is crucial for the role.
✨Tip Number 4
Showcase your creativity by thinking of innovative marketing strategies that could benefit the company's products. Presenting fresh ideas during your interview can set you apart from other candidates and demonstrate your proactive approach.
We think you need these skills to ace Brand Manager - FMCG Industry
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in brand management, particularly within the FMCG sector. Use specific examples that demonstrate your success in previous roles, focusing on achievements that align with the job description.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for brands and food. Discuss how your skills and experiences make you a perfect fit for the role, and mention your understanding of consumer insights and strategic planning.
Showcase Your Creativity: In your application, include examples of innovative marketing strategies or campaigns you've developed. Highlight your ability to connect with consumers and how you've successfully managed brand communications in the past.
Highlight Collaboration Skills: Emphasise your experience working with cross-functional teams and external agencies. Provide examples of how you've inspired and motivated others to achieve common goals, as this is crucial for the role.
How to prepare for a job interview at Planet CIC
✨Know Your Brand Inside Out
Before the interview, make sure you thoroughly research the company's brand and its products. Understand their market position, target audience, and recent marketing campaigns. This will help you demonstrate your passion for the brand and your ability to contribute to its growth.
✨Showcase Your Analytical Skills
As a Brand Manager, you'll need to analyse consumer insights and market data. Be prepared to discuss how you've used data in previous roles to inform strategic decisions. Bring examples of how your analytical skills have led to successful brand initiatives.
✨Demonstrate Your Creativity
This role requires a creative mindset to develop compelling brand stories and innovative marketing strategies. Think of unique ideas or campaigns you've worked on in the past and be ready to share them during the interview. Highlight how your creativity can benefit their brand.
✨Prepare for Scenario Questions
Expect scenario-based questions that assess your problem-solving and decision-making abilities. Prepare examples of how you've handled challenges in brand management, particularly in ambiguous situations. This will showcase your flexibility and innovative thinking.
