At a Glance
- Tasks: Lead performance marketing strategies to drive growth and improve conversion rates.
- Company: Join Planday, a mission-driven tech company transforming shift work for better work/life balance.
- Benefits: Enjoy flexible remote work, generous vacation, and an Employee Share Plan.
- Other info: Be part of a diverse team that values innovation and collaboration.
- Why this job: Make a real impact on the lives of shift workers while advancing your career.
- Qualifications: 7+ years in performance marketing with a strong B2B SaaS background.
The predicted salary is between 56700 - 69300 £ per year.
Our Purpose
Scheduling isn’t simply filling shifts. It’s finding the sweet spot that enables businesses to grow and team members to enjoy the perfect work/life balance. At Planday from Xero, we aim to use Agentic AI to build a future where managers seamlessly can free up invaluable time for their business and teams. We’re not just building software; we’re on a mission to make shift work more human, to change work/life balance from a luxury to a reality for all shift workers. We’re using advanced technology to help humans reach their full potential. At work and in life.
Founded in 2004, Planday is headquartered in Copenhagen, Denmark and helps create perfect schedules for hundreds of thousands of users across the world. Planday was acquired by Xero in 2021.
About This Role
We are looking for a Performance Marketing Manager to lead and evolve our performance marketing function across regions. This is a high-impact role for an experienced performance marketer who combines strategic thinking with hands‑on execution, bringing deep expertise in paid acquisition and a strong understanding of full‑funnel growth in a B2B SaaS environment.
You will act as the central connector between brand, regional marketing, partnerships, and our external performance agency, ensuring performance marketing not only drives demand, but also improves conversion and contributes directly to pipeline and revenue. You will be responsible for ensuring performance marketing effectively connects local brand awareness and demand creation (TOFU) through to conversion and revenue (MOFU/BOFU), adapting strategies to reflect market‑specific dynamics, verticals, and customer behaviour across geographies.
How You’ll Make An Impact
- Success in this role will come from building a scalable, insight‑driven performance engine that drives measurable business growth across markets, within our ICP and target segments.
- Driving pipeline and revenue growth through performance marketing across regions.
- Connecting brand, demand creation, and conversion into a cohesive full‑funnel strategy.
- Ensuring performance marketing supports inbound, outbound and partner‑led growth.
- Delivering locally relevant performance strategies that reflect market maturity and vertical focus.
- Improving conversion rates and efficiency across the funnel.
- Providing clear visibility into what is driving demand, conversion, and revenue across geographies.
- Strengthening collaboration between performance, brand, regional teams, and sales.
What You’ll Do
Performance Strategy & Planning
- Define and execute a holistic performance marketing strategy aligned to business, regional and vertical priorities.
- Translate pipeline and revenue targets into channel strategies, budget allocation, and investment plans.
- Ensure a full‑funnel approach across all geographies, connecting:
- Brand awareness and demand creation (TOFU).
- Consideration and engagement (MOFU).
- Conversion and revenue generation (BOFU).
- Identify and prioritise new growth opportunities across channels, audiences, and markets.
Channel Performance & Optimisation
- Own performance across all paid acquisition channels (e.g. search, social, display, affiliates).
- Drive continuous testing and experimentation across targeting, creative, landing pages, and funnel.
- Optimise for end‑to‑end performance (traffic -> lead -> opportunity -> revenue), not just lead volume.
- Ensure budget is allocated effectively based on performance, incrementality, and scalability.
- Adapt channel strategies to reflect local market context, verticals, and customer behaviour.
Demand, Conversion & Insights
- Own performance reporting and insights across:
- Pipeline and revenue contribution.
- Conversion rates across funnel stages.
- Cost efficiency (CPL, CAC, LTV:CAC).
- Provide clear, actionable insights to:
- Regional marketing teams (what’s driving local demand).
- Brand team (what messaging and creative is converting).
- Sales and leadership (pipeline quality and opportunities).
- Surface early signals on opportunities and risks across markets.
- Ensure clear visibility of how TOFU activity translates into MOFU/BOFU outcomes across geographies.
Agency & Stakeholder Management
- Own and lead the relationship with our global performance marketing agency, ensuring:
- High-quality execution and optimisation.
- Strategic input and proactive recommendations.
- Clear accountability against KPIs.
- Ensure agency output reflects local market needs, not just global scale.
- Act as the key liaison between brand, regional teams, partnerships, RevOps and external partners.
- Align stakeholders on performance, priorities, and growth opportunities.
Technology & Tracking
- Ensure all paid channels are accurately tracked, measured, and integrated across systems (e.g. Salesforce, marketing automation).
- Partner with RevOps and Data teams to improve attribution, tracking, and reporting infrastructure.
- Ensure full‑funnel visibility across geographies, connecting campaign performance to revenue outcomes.
Leadership
- Set clear priorities, goals, and development plans.
- Foster a culture of ownership, experimentation, and continuous improvement.
What You’ll Bring With You
- Experience: 7+ years experience in performance marketing, ideally within B2B SaaS.
- Strategic mindset: Strong ability to translate business goals into scalable performance strategies.
- Performance expertise: Proven track record of driving pipeline and revenue growth through paid channels.
- Full‑funnel understanding: Experience connecting brand, demand generation, and conversion (TOFU - MOFU - BOFU).
- Multi‑market experience: Experience adapting strategies across different geographies and market maturities.
- Collaboration: Skilled at influencing and aligning cross‑functional teams (Sales, Brand, Partnerships, RevOps).
- Data‑driven: Confident in using data and insights to optimise performance and communicate impact.
- Agency management: Experience managing and scaling external agency relationships.
- Communication: Excellent written and verbal communication skills; comfortable presenting to senior stakeholders.
- Tools: Familiarity with Salesforce, marketing automation platforms (SFMC/HubSpot), analytics and attribution tools.
- Mindset: Self‑starter with strong ownership, adaptability, and curiosity to test and learn in a fast‑paced environment.
At Planday, we offer you:
- Benefits like pension, health insurance, inclusive support for new parents and generous vacation.
- On top of your annual base salary, you are offered to be part of an Employee Share Plan.
- Growth and progression opportunities – we want you to grow with us.
- Flexible remote work.
- Strong social culture with lots of team and company activities.
- Meaningful work – everyone at Planday contributes to improving the lives of shift workers around the globe.
- Healthy work‑life balance and autonomous approach to work. We trust in you and your abilities.
Finally, our offices are not just workplaces (although they are pretty nice and well‑located, we have to say!). Plandayers are open and welcoming and at Planday, everyone has the freedom and support to show their true self at work.
At Planday, we firmly believe that diversity and inclusion are the cornerstones of innovation and a vibrant workplace culture, and we highly value the strength that diverse backgrounds offer. As an equal opportunity employer, we strive to create an equitable experience for all our candidates throughout the process. Please let us know if you need reasonable accommodation during the application or interview process. All applicants will be considered for employment without attention to any personal characteristics.
Performance Marketing Manager in London employer: Planday
Planday, as part of Xero, offers an exceptional work environment where innovation and collaboration are at the forefront. Employees benefit from a culture that prioritises personal growth and development, with ample opportunities for career advancement and skill enhancement. Located in a dynamic setting, Planday fosters a supportive atmosphere that encourages teamwork and celebrates success, making it an ideal place for those looking to make a meaningful impact in customer success.
StudySmarter Expert Advice🤫
We think this is how you could land Performance Marketing Manager in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Planday and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Planday are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Planday on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Planday. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Performance Marketing Manager in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Planday. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Planday:Show us that you’ve done your homework! In your application, briefly mention what you admire about Planday’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Planday
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Planday will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Planday, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
