At a Glance
- Tasks: Design and execute joint marketing programmes with partners to drive growth and engagement.
- Company: Join Plaid, a leading fintech company transforming financial interactions for millions.
- Benefits: Competitive salary, equity options, comprehensive benefits, and a supportive work environment.
- Other info: Diverse team culture focused on financial equity and personal growth.
- Why this job: Make a real impact in the fintech space while building strong partner relationships.
- Qualifications: 6-8 years in B2B marketing, especially in partner or channel marketing.
The predicted salary is between 60000 - 80000 £ per year.
We believe that the way people interact with their finances will drastically improve in the next few years. We’re dedicated to empowering this transformation by building the tools and experiences that thousands of developers use to create their own products. Plaid powers the tools millions of people rely on to live a healthier financial life. We work with thousands of companies like Venmo, SoFi, several of the Fortune 500, and many of the largest banks to make it easy for people to connect their financial accounts to the apps and services they want to use. Plaid’s network covers 12,000 financial institutions across the US, Canada, UK and Europe. Founded in 2013, the company is headquartered in San Francisco with offices in New York, Washington D.C., London and Amsterdam.
Plaid’s go-to-market Partnerships team drives growth by building and scaling relationships with strategic partners. Through integrations, these partners help extend Plaid’s Credit, Lending, and Banking solutions to more businesses and consumers. Partner Marketing plays a critical role in this ecosystem, enabling partners to attract, engage, and onboard customers at scale—making it one of the most effective levers for accelerating growth across Plaid’s partner network.
We're looking for a Partner Marketing Manager to own the design and execution of joint marketing programs with Plaid's partners. This role is responsible for translating business objectives into clear GTM plans — covering propositions, launches, campaigns, enablement, and performance measurement — and acting as the primary marketing contact for partners across key product areas.
Sitting within the Growth Marketing organization, you'll report to the Customer & Partner Marketing Lead and work alongside the Partner Marketing Manager. This is a high-impact, highly collaborative role for someone who enjoys building strong partner relationships, influencing across teams, and turning complex product positioning into compelling marketing that drives real pipeline.
Responsibilities- Partner closely with Partnership Leaders to understand key priorities and identify where we have marketing leverage.
- Translate business objectives into clear GTM plans covering propositions, launches, campaigns, enablement, and performance measurement.
- Identify and develop partner-led propositions that meet partner needs while aligning to Plaid's company goals.
- Create and execute co-marketing campaigns with partners to drive awareness, demand, and adoption.
- Develop scalable content campaigns to engage a broad range of existing partners.
- Analyze performance data to optimize campaigns and improve ROI across the partner channel.
- Act as the primary GTM contact for partners on propositions, launches, campaigns, and enablement.
- Create partner-ready enablement materials including decks, guides, FAQs, and onboarding content.
- Ensure partners are launch-ready and confident to sell effectively.
- Deeply understand Plaid's product areas across Credit, Lending, and Banking and translate them into partner-relevant messaging.
- Influence and organise stakeholders across partnerships, account management, product marketing, and communications to deliver against joint marketing plans.
- Manage timelines, approvals, and dependencies across multiple internal and external stakeholders.
- Monitor and analyze program performance, preparing clear updates and insights to support optimization and reporting.
- 6–8+ years of relevant B2B marketing experience, including roles focused on partner or channel marketing.
- Experience working closely with technology and/or consulting partners to build joint marketing plans that drive customer acquisition and pipeline generation.
- Proven ability to influence partner marketing leadership teams and align on joint objectives and priorities.
- Experience shaping joint messaging with partners and translating product positioning into partner-ready content.
- Demonstrated ability to measure and improve ROI of marketing investments through an indirect/partner business model.
- Deep understanding of the partner channel funnel, sales cycle, and product lifecycle.
- Strong cross-functional skills with the ability to align stakeholders across partnerships, product marketing, product, and communications.
- Comfortable engaging with enterprise-level stakeholders and presenting to senior audiences.
- Experience at a high-growth technology company.
- Experience in payments, financial technology, Credit, Lending, or Banking.
- Background in partner enablement, revenue enablement, or sales enablement.
- Experience with marketing automation platforms (Marketo, HubSpot) or CRM (Salesforce).
- Experience working with learning management systems (LetterAI) and employee enablement intranet platforms.
- Strong ability to leverage AI (ChatGPT, Claude, Glean) tools and technologies to improve efficiency, automate workflows, and scale impact.
Our mission at Plaid is to unlock financial freedom for everyone. To support that mission, we seek to build a diverse team of driven individuals who care deeply about making the financial ecosystem more equitable. We recognize that strong qualifications can come from both prior work experiences and lived experiences. We encourage you to apply to a role even if your experience doesn't fully match the job description. We are always looking for team members that will bring something unique to Plaid!
Plaid is proud to be an equal opportunity employer and values diversity at our company. We do not discriminate based on race, color, national origin, ethnicity, religion or religious belief, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, military or veteran status, disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state, and local laws. Plaid is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance with your application or interviews due to a disability, please let us know at accommodations@plaid.com.
Please review our Candidate Privacy Notice here.
Additional compensation in the form(s) of equity and/or commission are dependent on the position offered. Plaid provides a comprehensive benefit plan, including medical, dental, vision, and 401(k). Pay is based on factors such as (but not limited to) scope and responsibilities of the position, candidate's work experience and skillset, and location. Pay and benefits are subject to change at any time, consistent with the terms of any applicable compensation or benefit plans.
Partner Marketing Manager in London employer: Plaid
Plaid is an exceptional employer that fosters a collaborative and innovative work culture, empowering employees to drive meaningful change in the financial technology landscape. With a strong commitment to diversity and inclusion, Plaid offers extensive growth opportunities, competitive benefits, and a supportive environment where your contributions directly impact the financial lives of millions. Located in vibrant cities like San Francisco, employees enjoy a dynamic atmosphere that encourages creativity and professional development.
StudySmarter Expert Advice🤫
We think this is how you could land Partner Marketing Manager in London
✨Tap into Campus Networks
If you're still in uni, don’t forget to engage with your campus's career services and attend finance-related events. Banks often do presentations and recruitment drives on campus, so put yourself out there and make use of these opportunities to show off your passion for the field.
✨Get Certified
Consider pursuing relevant certifications like the CFA or ACCA while you’re job hunting. They not only beef up your CV but also connect you with professional bodies which can lead to networking opportunities and even job openings in banking and financial services.
✨Connect on Professional Platforms
Join finance-focused groups on platforms like LinkedIn and engage in discussions. This can really help you stand out from the crowd, allowing potential employers to see your knowledge and interest in industry trends. Plus, you might stumble upon job postings shared exclusively within the group.
✨Apply Directly and Be Proactive
Don’t shy away from reaching out directly to firms like Plaid. Use their websites and apply through them, but also consider following up with a polite email to express your enthusiasm. Being proactive can make a huge difference in getting noticed in the competitive financial services sector.
We think you need these skills to ace Partner Marketing Manager in London
Some tips for your application 🫡
Show Off Your Numbers!:In the banking and financial services world, quantifiable achievements are key. Make sure your CV highlights your grades in relevant subjects, any financial certifications you hold, and specific projects where you've delivered measurable results. Employers love to see how your skills translate into real-world success.
Tailor Your Cover Letter to the Role:When applying for a full-time position, your cover letter should make a direct connection between your experience and the job description. Don't just state your enthusiasm for finance—dive into how your background in banking or financial analysis sets you apart. Let your passion shine through while being specific about what you can bring to Plaid.
Include Relevant Financial Software Experience:If you've worked with financial modelling tools or software like Excel, SAP, or specific analytical tools during your studies or internships, bring that up! Highlighting your proficiency can really make your application pop and show you're ready to hit the ground running in a full-time role.
Research and Reflect:Before hitting that 'apply' button on Plaid's website, do a little digging. Look up their recent projects, values, and culture. Reflecting their ethos in your application can make a huge difference and show you’re genuinely interested in being part of the team!
How to prepare for a job interview at Plaid
✨Brush Up on Financial Analysis Skills
Make sure you're well-versed in financial concepts and analytical techniques relevant to banking and financial services. Get comfortable with tools like Excel for modelling or financial forecasting, as technical questions in this area are common during interviews with Plaid.
✨Prepare for Case Studies
Expect to tackle case studies that demonstrate your problem-solving skills in real-world banking scenarios. Familiarise yourself with the types of problems you might face—think risk assessments or investment evaluations—and be ready to articulate your thought process clearly.
✨Show Your Passion for Finance
Since this is a full-time position, employers at Plaid will be keen to see your genuine interest in finance. Be prepared to discuss recent industry trends or news articles that excite you, showcasing your enthusiasm and engagement with the field.
✨Network with Industry Professionals
Before your interview, reach out to current or former Plaid employees on platforms like LinkedIn. They'll offer unique insights into the company's culture and the interview process, which can give us a delightful edge in showcasing a good fit for the team.
