Senior Manager, Shopper Insights

In 2021, pladis proudly opened the doors to our vibrant global hub, the MIU Campus. Located in the heart of Chiswick Park, West London, our campus is nestled within 33 acres of beautifully landscaped gardens, offering a welcoming and inspiring environment for all. Chiswick Park is home to both our UK and Global Corporate teams, bringing together diverse teams across the business.

Pladis’ ambition is to transform the biscuit and snacking category and drive accelerated growth through our portfolio of much-loved brands. The Consumer & Market Insights (CMI) team is essential to this transformation as they are responsible for consumer and shopper insights expertise, knowledge and focus to help change the pladis culture from Product centric to Consumer and Shopper-centric. The UK&I Consumer & Market Insights team play a strategic role within the business, challenging current thinking and pro-actively moving the business forward and driving profitable growth. It is vital that we have in-depth understanding of shoppers, their needs and behaviours to leverage opportunities for our brands and categories.

The Shopper Insights Sr Manager role, within the CMI team, is responsible for partnering with the Shopper Marketing and Category Strategy teams to bring expertise on our shoppers and channels into our internal plans, as well as externally to influence our key retail partners.

Key Deliverables:

• Be a strong strategic partner for the Category Strategy team: Integrate shopper insights into category vision, strategy, and activation plans, ensuring shopper needs and behaviours are considered in decision-making.
• Collaborate with Shopper Marketing: Work closely with the Shopper Marketing team to ensure all shopper campaigns and initiatives are grounded in actionable shopper insights. Provide relevant data, trends, and recommendations to maximize campaign effectiveness.
• Shopper Marketing Campaign Evaluation: Lead the measurement and evaluation of shopper assets and campaigns, providing analysis and recommendations to improve future activity.
• Segmentation & Targeting: Lead the development of shopper missions segmentation and support its application across channels to better target and engage shoppers.
• E-commerce transformation strategy: Lead development of a robust shopper insight plan to drive grocery.com’s accelerated growth in the next 3Y for pladis.
• Stakeholder Engagement: Maintain effective working relationships with external shopper research partners and collaborate with the wider Consumer & Market Insights (CMI) team to ensure insights flow throughout the business.
• Bringing the outside in: Through identification of key trends and shifts in the external environment that impact the behaviour of shoppers, consumers and customers. Ensuring this insight plays a key role in informing pladis brand and category strategies.
• Regulatory Impact Monitoring: Monitor the impact of regulatory changes (e.g., HFSS legislation) on shopper behaviour and support the sharing of learnings and recommendations internally.

Experience Required:

• A minimum of 5 years of CMI/Shopper Insight/Category and Insight experience, ideally with another FMCG manufacturer.
• Prior experience on Impulse/Snacking categories would be a plus.
• Solid understanding of Quant and Qual market research methodologies.
• Must be a strong storyteller, with the ability to communicate insights with impact & in an inspiring way.
• Proven collaboration abilities, strategic thinking and leadership skills.
• Must demonstrate both analytical and creative thinking abilities.
• Strong conceptual skills, including flexibility in approach to problem solving, ability to push beyond the obvious to find innovative solutions.
• Stands alone, when needed, with strong points of view and presents facts/insights in challenging situations with professional manner.

Interview Process:

• Initial Telephone call with Talent Acquisition.
• 1st stage interview – 45 minutes competency-based interview based on our company values and your experiences.
• 2nd stage interview – 60 minutes – a technical interview to understand your skill set/case study or presentation interview.

What does pladis offer you?

• Annual Car allowance, paid monthly, with optional Car Salary Sacrifice Scheme.
• Annual Incentive Plan (AIP) – this is the business’s annual bonus scheme.
• Opportunity to self-enrol into Health Cash Plan.
• Private medical Insurance.
• Enhanced parental leave and a supportive phased return-to-work program to help colleagues balance family and career.
• Life Assurance Cover ~ upon enrolment to Stakeholder Pension Scheme.
• 25 days + bank holidays.
• 1 Volunteering Day per year.
• Cycle to work scheme.
• Discounted gym membership.
• Discount and Cashback Scheme – make your everyday spending work hard for you on major high street brands, supermarkets and services.
• Access to Employee Assistance Programme.

pladis is an equal opportunities employer, like every great recipe we’re a thoughtful mix. A happy and inclusive place to work that’s as diverse as our consumers and the communities we support, live and work in, all around the world. Where every voice is heard, and difference is celebrated. Where fresh perspectives and new ideas help us grow and thrive.

Accessibility at Chiswick: Our Chiswick site has step-free access, accessible entrances and lifts between floors to support individuals with mobility needs. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to receive other benefits and privileges of employment, and where possible to perform key job functions.