Marketing Manager - Cakes

This is a 12 month FTC, Hybrid role based in Chiswick Park 3 days per week.

The Marketing Manager will have to end to end accountability (comms, innovation, activation, performance) on setting the agenda and leading the agenda for our biggest Youthful brands categories. As a Marketing Manager you will own the development and the implementation of the brand strategy, working with our commercial teams to build growth plans, developing and delivering compelling and distinctive brand marketing programmes, and above all building marketing leading brands that people talk about!

This role will lead Family Treats, CBBS and Cake (Club, Gold, Penguin and more!).

What will be your key deliverables?

• The purpose of this role is the agenda and direction for the Family Treats, CBBS and Cake portfolio. This will include development of yearly brand plans, as well as working with the UK&I Marketing Director on long term growth strategy.
• Drive the consumer agenda, working with CMI partners to bring consumer closeness and insight into short term plans and long term strategies.
• Identify growth opportunities in the targeted Demand Space for short and long term planning. Lead the development of the annual brand plan based on a clear understanding of consumer insight and the competitive landscape. Deliver in year Budget targets, NS, TGC, TGC% and Share for specific responsible brands/sub-brands.
• Fully understand internal capabilities and challenges. Identify issues and opportunities and the knowledge and experience to put plans in place to deliver against these.
• Develop demand-centric innovation platforms and pipeline for brand to encompass core growth while developing activation plans and commercial opportunities – including recommendations on promotional plans and pack / price architecture to sustain business in an environment nHFSS legislation is applied. Partner with the commercialisation team, to lead projects in area of responsibility, ensure projects are delivered on time and against objectives.
• Be the brand guardian for the portfolio. Manage the development of strong coordinated marketing plans, as appropriate across OOH, digital, social media, in-store, PR, and licencing opportunities working with cross agency teams and internal cross functional partners. Be creative as to how we stand out from the competitors in this competitive category.
• Assure result-driven smooth collaboration with all internal and external stakeholders. Be a strategic partner to Corporate Communications Team for all sustainability related communication plans and partnerships. Responsible for controlling marketing expenditure within pre-agreed budget and ensure evaluation of all spend on a continuous basis
• Line management of direct reports, mentor and development to ensure high potential talent is developed
• Lead cross functional teams to deliver ongoing brand building and sales driving programmes.
• Engage and persuade others to gain dedication to key initiatives without reliance on formal authority.
• Form strong working relationships with technical development and supply chain on the development of brand renovation projects
• Influence key partners (UKLT) to support initiatives and ensure brand support.

Bring your experience.

• Sound Marketing experience within Food / FMCG required, having demonstrated the ability to manage a sophisticated portfolio, ideally with commercial experience in other functions.
• Experience at Marketing Manager/Head of Marketing Manager level within FMCG
• A consumer champion, demonstrating the ability to use consumer insight into opportunity
• Solid understanding of UK&I consumer and market environment
• Capable and experienced in developing strong commercial plans with a demonstrated ability in understanding key levers to drive profitable growth and demonstrate opportunities
• The ability to develop long term growth strategies whilst also tackling short term opportunities
• The ability to deliver the brand strategy in year, reviewing performance on a regular basis, taking remedial action where vital
• An inspiring storyteller
• A strong teammate and the ability to influence at all levels
• Strong people and team development skills

What will the interview process be?

• 1st stage interview – 45 minutes competency-based interview based on our company values and your experience
• 2nd stage interview – 60 minutes – a technical interview to understand your skill set/case study or presentation interview. Leadership Management Assessment.
• Final interview with Chief Marketing Officer

What does pladis offer you?

• Annual Incentive Plan (AIP) – this is the business’s annual bonus scheme.
• Opportunity to self-enrol into Health Cash Plan
• Private medical Insurance
• Hybrid working at Chiswick Park
• Life Assurance Cover ~ upon enrolment to Stakeholder Pension Scheme
• 25 days + bank holidays
• 1 Volunteering Day per year
• Cycle to work scheme
• Discounted gym membership
• Discount and Cashback Scheme – make your everyday spending work hard for you on major high street brands, supermarkets and services
• Access to Employee Assistance Programme
• Financial Wellbeing Support
• Access to great training and development opportunities

pladis is an equal opportunities employer, like every great recipe we’re a thoughtful mix. A happy and inclusive place to work that’s as diverse as our consumers and the communities we support, live and work in, all around the world. Where every voice is heard, and difference is celebrated. Where fresh perspectives and new ideas help us grow and thrive.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform key job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

pladis is an Equal Opportunity Employer, committed to hiring a diverse workforce. All openings will be filled based on qualifications without regard to race, color, sex, sexual orientation, gender identity, national origin, marital status, veteran status, disability, age, religion or any other classification protected by law.

We operate a strict Preferred Supplier List. If you are a recruitment agency and wish to submit candidate to be considered for this vacancy, you must have agreed to, and signed, our terms of business.

We will not accept CVs from any other sources other than those currently on our PSL. We will not pay a fee for any candidate that has not been represented by a provider on our PSL.