Senior Manager, Shopper and Media Insights in London

In 2021, pladis proudly opened the doors to our vibrant global hub, the MIU Campus. Located in the heart of Chiswick Park, West London, our campus is nestled within 33 acres of beautifully landscaped gardens, offering a welcoming and inspiring environment for all. Chiswick Park is home to both our UK and Global Corporate teams, bringing together diverse teams across the business.

pladis’s ambition is to transform the biscuit and snacking category and drive accelerated growth through our portfolio of much-loved brands. The Consumer & Market Insights (CMI) team is essential to this transformation as they are responsible for consumer and shopper insights expertise, knowledge and focus to help change the pladis culture from Product centric to Consumer and Shopper-centric.

The UK&I Consumer & Market Insights team play a strategic role within the business, challenging current thinking and pro-actively moving the business forward and driving profitable growth. It is vital that we have in-depth understanding of shoppers, their needs and behaviours to leverage opportunities for our brands and categories. The Shopper & Media Insights Sr Manager role, within the CMI team, is responsible for partnering with the Shopper Marketing, Media, and Brand Marketing teams to bring expertise and drive insight driven decision making on media effectiveness, our shoppers and channels into our plans.

Key Deliverables:

• Media Effectiveness & Campaign Evaluation: Lead measurement and evaluation of media, shopper marketing, PR, and social campaigns, delivering clear KPIs, learnings, and optimisation recommendations to improve future activity.
• Creating a Unified Measurement Process: Partner with media, shopper marketing, PR, and social agencies to utilise and connect existing data sources to embed consistent measurement frameworks across channels.
• Brand Health Tracking: Own brand tracking programmes end-to-end, delivering clear insights to brand teams and managing agency relationships and contracts.
• Elevate Retail Media: Work closely with the Shopper Marketing team to champion retail media as a strategic driver, developing insight-led guidance, ROI standards, and recommendations for maximising impact & effectiveness.
• Retail Media Creative Development and Testing: Lead pre-testing of shopper marketing creative to drive improvements in creative effectiveness and adoption of best practices.
• Segmentation & Targeting: Support the category strategy team in development shopper missions segmentation and support its application across channels to better target and engage shoppers.
• E-commerce Transformation Strategy: Support on development of a robust shopper insight plan to drive grocery.com’s accelerated growth in the next 3 years for pladis.
• Bringing the Outside In: Through identification of key trends and shifts in the external environment that impact the behaviour of shoppers, consumers and customers. Ensuring this insight plays a key role in informing pladis brand and category strategies.

Experience Required:

• A minimum of 5 years of Consumer/Shopper/Media Insight experience, ideally with another FMCG manufacturer. Prior experience on Impulse/Snacking categories would be a plus.
• Solid understanding of Quant and Qual market research and tracking methodologies.
• Must be a strong storyteller, with the ability to communicate insights with impact & in an inspiring way.
• Proven collaboration abilities, strategic thinking and leadership skills.
• Must demonstrate both analytical and creative thinking abilities.
• Strong conceptual skills, including flexibility in approach to problem solving, ability to push beyond the obvious to find innovative solutions.
• Stands alone, when needed, with strong points of view and presents facts/insights in challenging situations with professional manner.

Interview Process:

• Initial Telephone call with Talent Acquisition.
• 1st stage interview – 45 minutes competency-based interview based on our company values and your experiences.
• 2nd stage interview – 60 minutes – a technical interview to understand your skill set/case study or presentation interview.

What Does Pladis Offer You?

• Annual Car allowance, paid monthly, with optional Car Salary Sacrifice Scheme.
• Annual Incentive Plan (AIP) – this is the business’s annual bonus scheme.
• Opportunity to self-enrol into Health Cash Plan.
• Private medical Insurance.
• Enhanced parental leave and a supportive phased return-to-work program to help colleagues balance family and career.
• Life Assurance Cover ~ upon enrolment to Stakeholder Pension Scheme.
• 25 days + bank holidays.
• 1 Volunteering Day per year.
• Cycle to work scheme.
• Discounted gym membership.
• Discount and Cashback Scheme – make your everyday spending work hard for you on major high street brands, supermarkets and services.
• Access to Employee Assistance Programme.

pladis is an equal opportunities employer, like every great recipe we’re a thoughtful mix. A happy and inclusive place to work that’s as diverse as our consumers and the communities we support, live and work in, all around the world. Where every voice is heard, and difference is celebrated. Where fresh perspectives and new ideas help us grow and thrive.

Accessibility at Carlisle: Our Carlisle site has step-free access, accessible entrances and lifts between floors to support individuals with mobility needs. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to receive other benefits and privileges of employment, and where possible to perform key job functions.