Marketing Manager - McVitie\'s (Fixed Term Contract) in London
Marketing Manager - McVitie\'s (Fixed Term Contract)

Marketing Manager - McVitie\'s (Fixed Term Contract) in London

London Full-Time 36000 - 60000 ÂŁ / year (est.) No home office possible
pladis Global

At a Glance

  • Tasks: Lead marketing strategies for McVitie's and Go Ahead brands, driving growth and innovation.
  • Company: Join pladis, a vibrant global hub in Chiswick Park, West London.
  • Benefits: Enjoy competitive salary, annual bonus, health cash plan, and private medical insurance.
  • Why this job: Make a real impact on beloved brands while working in a dynamic and inspiring environment.
  • Qualifications: Experience in marketing within Food/FMCG and a passion for consumer-centric strategies.
  • Other info: Collaborative culture with opportunities for career growth and development.

The predicted salary is between 36000 - 60000 ÂŁ per year.

In 2021, pladis proudly opened the doors to our vibrant global hub, the MIU Campus. Located in the heart of Chiswick Park, West London, our campus is nestled within 33 acres of beautifully landscaped gardens, offering a welcoming and inspiring environment for all. Chiswick Park is home to both our UK and Global Corporate teams, bringing together diverse teams across the business.

As a Marketing Manager (9-Month FTC), you will set the vision and lead the agenda for Healthier Choices including the McVitie’s and Go Ahead brands. You and your team will own the implementation, activation and execution across all touch points, working with our cross agency partners and commercial teams to build best in class growth plans, developing and delivering compelling and distinctive brand marketing programmes, and above all building marketing leading brands that people talk about! This role has 3 direct reports.

Key Deliverables:

  • Set the strategic direction for Healthier Choices and the McVitie’s Masterbrand, shaping both annual brand plans and long‑term growth.
  • Embed consumer insight into all planning, driving a strong consumer agenda in collaboration with CMI.
  • Identify growth opportunities in key demand spaces and deliver against annual commercial targets.
  • Understand internal capabilities and challenges, addressing issues proactively to unlock opportunities.
  • Build demand‑led innovation platforms and activation plans, ensuring HFSS‑compliant commercial strategies and on‑time project delivery.
  • Act as brand guardian, delivering standout integrated marketing campaigns that drive fame, love, penetration, and category differentiation.
  • Lead strong cross‑functional and external stakeholder collaboration, including sustainability communications and UKLT influence.
  • Manage budgets, lead and develop a team of three, and guide cross‑functional teams through persuasive, relationship‑driven leadership.

Experience Required:

  • Marketing / Commercial experience within Food / FMCG required, having demonstrated the ability to manage a sophisticated portfolio and brand equity development experience.
  • Passion for consumer centricity and developing consumer centric plans.
  • A consumer champion with the ability to use consumer insight into opportunity.
  • Track record of leading award winning multimedia communications.
  • Strong agency management experience.
  • Solid understanding of UK&I consumer and market environment.
  • Capable and experienced in developing strong commercial plans with a demonstrated ability in understanding key levers to drive profitable growth.
  • The ability to develop long term growth strategies whilst tackling short term issues.

Interview Process:

  • Initial Telephone call with Talent Acquisition.
  • 1st stage interview – 45 minutes competency‑based interview based on our company values and your experiences.
  • 2nd stage interview – 90 minutes – a technical interview to understand your skill set/case study or presentation interview.
  • pladis does also use both Psychometric and Aptitude tests to support our processes so you may be asked to complete these as part of your process.

What does pladis offer you?

  • Annual Incentive Plan (AIP) – this is the business’s annual bonus scheme.
  • Opportunity to self‑enrol into Health Cash Plan.
  • Private medical Insurance (if eligible by grade).
  • Enhanced parental leave and a supportive phased return‑to‑work program to help colleagues balance family and career.
  • Life Assurance Cover ~ upon enrolment to Stakeholder Pension Scheme.
  • 25 days +

Marketing Manager - McVitie\'s (Fixed Term Contract) in London employer: pladis Global

At pladis, we pride ourselves on being an exceptional employer, offering a vibrant work environment at our MIU Campus in Chiswick Park, where creativity and collaboration thrive amidst beautifully landscaped gardens. As a Marketing Manager, you will not only lead innovative brand strategies for McVitie's but also benefit from a supportive culture that prioritises employee growth, comprehensive health plans, and a strong commitment to work-life balance, making it an ideal place for those seeking meaningful and rewarding careers.
pladis Global

Contact Detail:

pladis Global Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Marketing Manager - McVitie\'s (Fixed Term Contract) in London

✨Tip Number 1

Get to know the company inside out! Research pladis and their brands like McVitie's and Go Ahead. Understanding their mission and values will help you tailor your conversations during interviews and show that you're genuinely interested.

✨Tip Number 2

Network, network, network! Reach out to current or former employees on LinkedIn. A friendly chat can give you insider tips about the company culture and what they really look for in a Marketing Manager.

✨Tip Number 3

Prepare for those interviews! Brush up on your competency-based questions and think of examples that showcase your experience in leading marketing campaigns and managing teams. Practice makes perfect!

✨Tip Number 4

Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re proactive and keen to join the team at pladis.

We think you need these skills to ace Marketing Manager - McVitie\'s (Fixed Term Contract) in London

Strategic Planning
Brand Management
Consumer Insight Analysis
Cross-Functional Collaboration
Budget Management
Project Delivery
Agency Management
Commercial Acumen
Marketing Communications
Innovation Development
Team Leadership
Market Analysis
Consumer Centricity
Growth Strategy Development

Some tips for your application 🫡

Tailor Your CV: Make sure your CV is tailored to the Marketing Manager role. Highlight your experience in FMCG and any relevant achievements that align with the job description. We want to see how you can bring your unique flair to the McVitie's brand!

Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about consumer-centric marketing and how your skills can help shape the Healthier Choices agenda. Keep it engaging and personal – we love a good story!

Showcase Your Achievements: Don’t just list your responsibilities; showcase your achievements! Use metrics and examples to demonstrate how you've driven growth or led successful campaigns in the past. We’re all about results, so let’s see what you’ve accomplished!

Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It’s quick and easy, plus you’ll get to see more about our vibrant culture at pladis. We can’t wait to see your application!

How to prepare for a job interview at pladis Global

✨Know Your Brands Inside Out

Before the interview, dive deep into McVitie's and Go Ahead brands. Understand their market positioning, recent campaigns, and consumer insights. This will not only show your passion but also help you discuss how you can contribute to their growth.

✨Prepare for Competency Questions

Since the first stage is competency-based, think of specific examples from your past experiences that demonstrate your leadership, strategic thinking, and consumer-centric approach. Use the STAR method (Situation, Task, Action, Result) to structure your answers.

✨Showcase Your Agency Management Skills

Be ready to discuss your experience with agency management. Prepare examples of successful collaborations and how you’ve driven results through effective partnerships. This is crucial for a role that involves cross-agency collaboration.

✨Practice Your Presentation Skills

For the second stage, you might need to present a case study or marketing strategy. Rehearse your presentation multiple times, focusing on clarity and engagement. Make sure to highlight how your strategies align with the company's goals and consumer needs.

Marketing Manager - McVitie\'s (Fixed Term Contract) in London
pladis Global
Location: London

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