At a Glance
- Tasks: Lead brand strategy for iconic biscuits and confectionery, driving growth and innovation.
- Company: Join pladis, a dynamic FMCG company with a commitment to diversity and inclusion.
- Benefits: Enjoy competitive pay, health plans, generous holidays, and professional development opportunities.
- Other info: Flexible working environment with excellent career growth potential.
- Why this job: Make an impact on beloved brands while collaborating with creative teams.
- Qualifications: Experience in Brand Management and strong project management skills required.
The predicted salary is between 50000 - 60000 £ per year.
As a Brand Manager within the Social Sharing team at pladis, you will own the development and execution of brand strategy for a portfolio of iconic biscuits and confectionery products, working closely with commercial teams to drive growth and achieve short‑ and long‑term financial targets.
- Key Deliverables
- Lead brand portfolio elements, monitor performance, recommend actions and motivate cross‑functional teams to achieve results.
- Partner with the line manager to define and deliver the 3‑year strategic plan.
- Develop and deliver annual brand plans aligned to sales, profit targets and pladis UK performance metrics.
- Regularly review performance and take corrective action where required.
- Use data and insights to drive projects and inform brand development.
- Work with the manager and cross‑agency teams to deliver integrated marketing initiatives.
- Own innovation and renovation projects, including project management, cross‑functional leadership and monthly gate reviews.
- Act as brand and consumer champion within pladis UK.
- Develop and deliver integrated marketing plans across OOH, digital, social and in‑store channels.
- Commercially manage the brand portfolio to achieve performance targets.
- Identify market opportunities through consumer insight and competitive analysis to drive brand growth and share gain.
- Lead cross‑functional teams to deliver brand‑building activity, in‑store activation and new product launches.
- Influence and engage stakeholders to gain commitment without formal authority.
- Build strong relationships with technical development and supply chain teams on renovation projects.
Essential Qualifications
- Experience in Brand Management within an FMCG environment.
- Strong project management and cross‑functional collaboration skills.
- Experience of IRI/Nielsen and Kantar data.
- Self‑starter with the ability to manage multiple projects and subject areas.
This position is not eligible for sponsorship.
- Interview Process
- Initial telephone call with Talent Acquisition.
- First stage interview – 45 minutes competency‑based interview based on company values and experiences.
- Second stage interview – 90 minutes technical interview to understand skill set, case study or presentation.
- Completion of psychometric and aptitude tests as part of the assessment process.
Benefits
- Annual incentive plan (AIP).
- Health cash plan.
- Private medical insurance.
- Enhanced parental leave and phased return‑to‑work programme.
- Stakeholder pension scheme.
- Life assurance cover upon enrolment to the pension scheme.
- 25 days plus bank holidays.
- Holiday enhancement scheme.
- One volunteering day per year.
- Cycle‑to‑work scheme.
- Gym membership discount (Carlisle and Chiswick only).
- Discount and cashback scheme on major high‑street brands and supermarkets.
- Employee assistance programme.
- Financial wellbeing support.
- Access to training and development opportunities.
Equal Opportunity pladis is an equal opportunity employer, committed to hiring a diverse workforce.
All openings will be filled based on qualifications without regard to race, colour, sex, sexual orientation, gender identity, national origin, marital status, veteran status, disability, age, religion or any other classification protected by law.
Accessibility
Our Chiswick site has step‑free access, accessible entrances and lifts between floors to support individuals with mobility needs.
We will provide reasonable accommodation for candidates with disabilities throughout the application and interview process.
#J-18808-Ljbffr
StudySmarter Expert Advice🤫
We think this is how you could land Brand Manager in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for pladis Global and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like pladis Global are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with pladis Global on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at pladis Global. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Brand Manager in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit pladis Global. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of pladis Global:Show us that you’ve done your homework! In your application, briefly mention what you admire about pladis Global’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at pladis Global
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at pladis Global will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At pladis Global, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
