At a Glance
- Tasks: Lead brand strategy for iconic biscuits and confectionery, driving growth and performance.
- Company: Join pladis, a dynamic FMCG leader with a passion for innovation.
- Benefits: Enjoy competitive pay, health plans, private medical insurance, and generous leave policies.
- Other info: Collaborative culture with opportunities for personal and professional growth.
- Why this job: Make an impact on beloved brands while developing your career in a vibrant environment.
- Qualifications: Experience in Brand Management and strong project management skills required.
The predicted salary is between 50000 - 60000 £ per year.
As a Brand Manager within the Social Sharing team at pladis, you will own the development and execution of brand strategy for a portfolio of iconic biscuits and confectionery products, working closely with commercial teams to drive growth and achieve short‑ and long‑term financial targets.
Key Deliverables Lead brand portfolio elements, monitor performance, recommend actions and motivate cross‑functional teams to achieve results.
Partner with the line manager to define and deliver the 3‑year strategic plan.
Develop and deliver annual brand plans aligned to sales, profit targets and pladis UK performance metrics.
Regularly review performance and take corrective action where required.
Use data and insights to drive projects and inform brand development.
Work with the manager and cross‑agency teams to deliver integrated marketing initiatives.
Own innovation and renovation projects, including project management, cross‑functional leadership and monthly gate reviews.
Act as brand and consumer champion within pladis UK.
Develop and deliver integrated marketing plans across OOH, digital, social and in‑store channels.
Commercially manage the brand portfolio to achieve performance targets.
Identify market opportunities through consumer insight and competitive analysis to drive brand growth and share gain.
Lead cross‑functional teams to deliver brand‑building activity, in‑store activation and new product launches.
Influence and engage stakeholders to gain commitment without formal authority.
Build strong relationships with technical development and supply chain teams on renovation projects.
Essential Qualifications Experience in Brand Management within an FMCG environment.
Strong project management and cross‑functional collaboration skills.
Experience of IRI/Nielsen and Kantar data.
Self‑starter with the ability to manage multiple projects and subject areas.
This position is not eligible for sponsorship.
Interview Process Initial telephone call with Talent Acquisition.
First stage interview – 45 minutes competency‑based interview based on company values and experiences.
Second stage interview – 90 minutes technical interview to understand skill set, case study or presentation.
Completion of psychometric and aptitude tests as part of the assessment process.
Benefits Annual incentive plan (AIP).
Health cash plan.
Private medical insurance.
Enhanced parental leave and phased return‑to‑work programme.
Stakeholder pension scheme.
Life assurance cover upon enrolment to the pension scheme. 25 days plus
