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- Tasks: Lead the McVitie's brand strategy and drive revenue growth.
- Company: Join pladis, a global leader in biscuits and confectionery, dedicated to quality and happiness.
- Benefits: Enjoy a hybrid work model, competitive salary, and opportunities for personal growth.
- Why this job: Be part of a passionate team that values collaboration and innovation in marketing.
- Qualifications: Experience in brand marketing, project management, and a degree in Marketing or Business required.
- Other info: This is a 9-month fixed-term contract based in Chiswick, London.
The predicted salary is between 43200 - 64800 £ per year.
locations USA | Reading Plant | Reading | Pennsylvania
Senior Brand Manager – McVitie’s Permissable Treats
Want to help us bring happiness to the world? Want to join an ambitious and fast growing global biscuits and confectionery business investing heavily in iconic global brands, infrastructure and people? Then this is the place for you.
As proud bakers and chocolatiers and custodians of iconic global brands, we don’t compromise on the quality of ingredients in our products or on the people we hire. We are looking for entrepreneurial spirits who share our passion for bringing happiness to our consumers and who embody our Winning Traits.
To succeed at pladis you need to be purpose-led , resilient , and positive because we expect pace and agility , we insist on collaboration , and demand accountability. If that is your thing, then pladis offers global ambition, a clear Vision and roadmap for success, challenge, and unrivalled opportunities to learn and make an impact.
Senior Brand Manager – McVitie’s Permissable Treats
This role is a fixed term contract for approx. 9 months, and will be a hybrid role 3 days per week in Chiswick, London.
Why join our team?
Marketing is at the heart of pladis – we develop and deliver the strategies that drive our continued success. We build exciting brands that consumers love and that are highly relevant to them in their everyday lives, and we work with our internal and external partners to drive sustained growth!
The Marketing team at pladis UK is focused on our key brand portfolios. The Senior Brand Manager will lead their team to deliver to the strategy, and will be focused on our McVitie’s brand portfolios, with a high degree of autonomy and responsibility!
What will this role achieve?
- Responsible for the overall revenue and profit delivery of a brand portfolio.
- Develop, drive and implement the strategic marketing plan for the portfolio, ensuring short and long-term financial targets are achieved.
- Govern the development of the marketing strategy and implementation of key initiatives to ensure business and brand targets and metrics are achieved.
- Work alongside the Marketing Manager and other brand team members to ensure growth targets are achieved.
- Inspire, persuade, and gain dedication for projects across different functions and work levels.
- Be the brand guardian, with a deep consumer understanding and strong commercial knowledge working cross-functionally both internally and externally.
What will be your key deliverables?
- Develop and deliver brand strategy & plans to meet business sales and profit targets.
- Lead the development of the annual brand plan, identify market opportunities for brand growth based on consumer insight.
- Collaborate with the manager to define and deliver a 3-year strategic plan.
- Manage part of the brand portfolio, supervising performance and recommending actions.
- Control the delivery of Brand and business performance critical metrics.
- Emphasize using data and insights to drive projects and brand development.
- Drive key brand projects, working with a cross-functional team.
- Lead communications development and execution across the brand.
- Control Marketing expenditure within pre-agreed budget.
- Engage and persuade others to gain dedication to key initiatives.
Bring your experience.
- Proficient project manager and good communicator.
- Ability to lead and influence partners at all levels of the business.
- Proven experience in leading a team.
- Experience in brand marketing in snacking or FMCG.
- Strong strategic ability to define growth strategy & deliver brand plans.
- Experience of communications & media planning.
- Degree in Marketing or Business.
Our Values
Purpose led – We’re energised and guided by our purpose to bring happiness with every bite.
Agile – We’re ever evolving, always improving for our customers and consumers.
Positive – We’re highly motivated, optimistic, and inspire each other to be better.
Resilient – We’re persistent in the face of setbacks, quick to adapt and learn.
Collaborative – We gain strength from operating as one pladis, winning and succeeding together.
pladis is an equal opportunities employer, committed to hiring a diverse workforce. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process.
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Senior Brand Manager (London, UK) employer: pladis Foods Limited
Contact Detail:
pladis Foods Limited Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Brand Manager (London, UK)
✨Tip Number 1
Familiarize yourself with the McVitie's brand and its product portfolio. Understanding the brand's history, values, and current market position will help you articulate how your experience aligns with their goals during the interview.
✨Tip Number 2
Showcase your project management skills by preparing examples of successful campaigns you've led in the past. Be ready to discuss how you managed cross-functional teams and drove brand growth through strategic initiatives.
✨Tip Number 3
Highlight your ability to use data and consumer insights to inform marketing strategies. Prepare to discuss specific instances where you've leveraged analytics to drive brand decisions and improve performance metrics.
✨Tip Number 4
Emphasize your collaborative approach and ability to inspire others. Be prepared to share examples of how you've successfully engaged stakeholders at various levels to gain support for key projects and initiatives.
We think you need these skills to ace Senior Brand Manager (London, UK)
Some tips for your application 🫡
Understand the Brand: Dive deep into McVitie's brand values and product offerings. Familiarize yourself with their marketing strategies and recent campaigns to showcase your understanding in your application.
Highlight Relevant Experience: Emphasize your experience in brand marketing, especially within the snacking or FMCG sectors. Provide specific examples of how you've successfully led teams and projects that align with the responsibilities outlined in the job description.
Showcase Strategic Thinking: Demonstrate your strategic ability by discussing how you have previously developed and implemented marketing plans that achieved business goals. Use data and insights to back up your claims.
Tailor Your Application: Customize your CV and cover letter to reflect the qualities pladis is looking for: purpose-led, resilient, positive, and collaborative. Make sure to use keywords from the job description to pass through any applicant tracking systems.
How to prepare for a job interview at pladis Foods Limited
✨Show Your Passion for the Brand
Make sure to express your enthusiasm for McVitie's and the confectionery industry. Share specific examples of how you connect with the brand and its values, demonstrating that you understand what makes it special.
✨Highlight Your Strategic Thinking
Prepare to discuss your experience in developing and implementing marketing strategies. Be ready to provide examples of how you've used consumer insights to drive brand growth and achieve financial targets.
✨Demonstrate Collaboration Skills
Since collaboration is key at pladis, be prepared to share examples of how you've successfully worked with cross-functional teams. Highlight your ability to inspire and persuade others to gain dedication to projects.
✨Emphasize Resilience and Agility
Discuss situations where you've faced challenges and how you adapted to overcome them. Show that you can maintain a positive attitude and remain focused on achieving goals, even in a fast-paced environment.
