Senior Brand Manager - Masterbrand Comms in London

As Senior Brand Manager for the McVitie’s Masterbrand, you will be responsible for shaping and delivering the brand’s communication and marketing strategy, driving compelling campaigns, and ensuring measurable business and brand performance.

Responsibilities

• Partner with the Marketing Manager and media team, and key communication agencies to develop and deliver Masterbrand communications strategy & plans that meet business sales and profit targets in line with Brand Planning and UK performance metrics.
• Manage the development of coordinated marketing plans across OOH, digital, social media, and in-store channels.
• Lead cross‑functional teams to deliver ongoing brand building and sales‑driving programmes, including in‑store activation and new product launches.
• Drive the consumer agenda by working with CMI partners to bring consumer closeness, insight‑led plan development, and activities to the forefront.
• Control marketing expenditure within pre‑agreed budgets and continuously evaluate spend effectiveness.
• Monitor Masterbrand performance metrics such as market share and brand equity, taking corrective action where required.
• Deliver brand and business performance metrics and provide regular updates to the Marketing Director (and UKLT where appropriate) on key issues and successes.
• Review plans and performance throughout the year, taking appropriate remedial action as needed.
• Utilise data and insights to drive projects and enhance the brand.
• Engage and persuade stakeholders to gain dedication to key initiatives without reliance on formal authority.
• Encourage commercial teams to deliver for the brand's objectives.
• Collaborate with Sales and Commercial Planning support to align Masterbrand activity with retailer priorities and trading performance, balancing brand equity with short‑term commercial objectives.
• Manage multiple workstreams, proactively identify delivery risks, and implement mitigation plans to protect performance.
• Line‑manage and develop an Assistant Brand Manager, providing coaching, performance feedback, and workload prioritisation.

Qualifications

• Track record of owning and delivering 360° communications campaigns, ideally in FMCG.
• Proven experience working with communication and design agencies and cross‑functional teams.
• Strong commercial acumen and budget‑management skills.
• Demonstrated project‑management experience and ability to lead and influence partners at all levels.
• Self‑starter capable of managing multiple projects across fields.
• Experience in FMCG brands with a consistent record of achieving results‑oriented growth plans.
• Proven technical marketing experience.

Benefits

• Annual Incentive Plan (AIP) – business’s annual bonus scheme.
• Car Allowance, paid monthly.
• Health & Life Assurance cover.
• Enhanced parental leave and phased return‑to‑work programme.
• Stakeholder Pension Scheme.
• 25 days plus bank holidays.
• Volunteering Day per year.
• Access to employee well‑being programmes and training opportunities.

pladis is an Equal Opportunity Employer, committed to hiring a diverse workforce. All openings will be filled based on qualifications without regard to race, colour, sex, sexual orientation, gender identity, national origin, marital status, veteran status, disability, age, religion or any other classification protected by law.

This role is not eligible for visa sponsorship.