At a Glance
- Tasks: Drive brand strategy and execute marketing plans to boost growth and engagement.
- Company: Join a dynamic FMCG company passionate about consumer happiness.
- Benefits: Enjoy competitive bonuses, health plans, and generous leave policies.
- Other info: Collaborative environment with opportunities for personal and professional growth.
- Why this job: Be a key player in shaping market-leading brands that resonate with consumers.
- Qualifications: Experience in brand management and strong project management skills required.
The predicted salary is between 45000 - 55000 £ per year.
We are looking for entrepreneurial spirits who share our passion for bringing happiness to our consumers and who embody our Winning Traits. To succeed at pladis you need to be purpose‑led, resilient and positive. We expect pace and agility, insist on collaboration and demand accountability.
As a Brand Manager within the CBBs Marketing Team (Penguin) you will be accountable for driving the development and execution of brand strategy, working closely with commercial teams to deliver growth plans and build compelling, distinctive marketing programmes. The role requires strong leadership and influencing skills to inspire and gain commitment across functions and seniority levels, with regular exposure to Director and UK Exec audiences. You will have full ownership of revenue and profit delivery across a brand portfolio, developing and implementing strategic marketing plans that achieve both short‑ and long‑term financial targets while building market‑leading brands that people talk about.
Key Deliverables:- Lead elements of the brand portfolio, monitoring performance, recommending actions, and motivating cross‑functional teams to drive results.
- Partner with line manager to define and deliver the 3‑year strategic plan.
- Develop and deliver annual brand plans aligned to sales, profit targets, and pladis UK performance metrics.
- Regularly review performance and take corrective action where required.
- Use data and insights to drive projects and inform brand development.
- Work with manager and cross‑agency teams to deliver integrated marketing initiatives.
- Own innovation and renovation projects, including project management, cross‑functional leadership, and monthly gate reviews.
- Act as brand and consumer champion within pladis UK.
- Develop and deliver integrated marketing plans across OOH, digital, social, and in‑store channels.
- Commercially manage the brand portfolio to achieve performance targets.
- Identify market opportunities through consumer insight and competitive analysis to drive brand growth and share gain.
- Lead cross‑functional teams to deliver brand‑building activity, in‑store activation, and new product launches.
- Influence and engage stakeholders to gain commitment without formal authority.
- Build strong relationships with technical development and supply chain teams on renovation projects.
- Experience in brand management within an FMCG environment.
- Strong project management and cross‑functional collaboration skills.
- Experience of IRI/Nielsen and Kantar data.
- Self‑starter with an ability to work across multiple projects and subject areas.
This position is not eligible for sponsorship.
Benefits:- Annual Incentive Plan (AIP) – the business’s annual bonus scheme.
- Opportunity to self‑enrol into a Health Cash Plan.
- Private medical insurance.
- Enhanced parental leave and a supportive phased return‑to‑work program to help colleagues balance family and career.
- Stakeholder pension scheme.
- Life assurance cover upon enrolment to the stakeholder pension scheme.
- 25 days plus.
Brand Manager - CBBs in London employer: pladis Foods Limited
At pladis, we pride ourselves on fostering a dynamic and inclusive work environment that champions creativity and collaboration. As a Brand Manager in our CBBs Marketing Team, you will not only have the opportunity to lead innovative brand strategies but also benefit from a robust support system that includes comprehensive health plans, generous parental leave, and a commitment to your professional growth. Join us in our mission to bring happiness to consumers while enjoying a culture that values resilience, accountability, and teamwork.
StudySmarter Expert Advice🤫
We think this is how you could land Brand Manager - CBBs in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. The more people you know, the better your chances of landing that Brand Manager role.
✨Tip Number 2
Show off your skills! Prepare a portfolio or case studies showcasing your previous brand management successes. This will help you stand out and demonstrate your ability to drive results.
✨Tip Number 3
Be ready for interviews! Research pladis and come armed with insights about their brands and market strategies. Show them you’re not just passionate but also knowledgeable about their business.
✨Tip Number 4
Apply through our website! We love seeing candidates who take the initiative. Make sure your application reflects your entrepreneurial spirit and aligns with our Winning Traits.
We think you need these skills to ace Brand Manager - CBBs in London
Some tips for your application 🫡
Show Your Passion:When you're writing your application, let your enthusiasm for the brand and its mission shine through. We want to see that you share our passion for bringing happiness to consumers, so don’t hold back!
Tailor Your Experience:Make sure to highlight your relevant experience in brand management, especially within an FMCG environment. We’re looking for specific examples of how you've driven brand growth and collaborated across teams.
Be Data-Driven:Use data and insights to back up your achievements. Mention any experience with IRI/Nielsen or Kantar data, as this will show us you can make informed decisions that drive results.
Apply Through Our Website:Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. We can’t wait to hear from you!
How to prepare for a job interview at pladis Foods Limited
✨Know Your Brand Inside Out
Before the interview, dive deep into the brand's history, values, and current market position. Understand their recent campaigns and how they align with consumer insights. This will not only show your passion but also help you discuss how you can contribute to their brand strategy.
✨Showcase Your Data Savvy
Since the role involves using data to drive decisions, be prepared to discuss your experience with IRI/Nielsen and Kantar data. Bring examples of how you've used data in past roles to inform marketing strategies or improve brand performance. This will demonstrate your analytical skills and strategic thinking.
✨Demonstrate Cross-Functional Collaboration
Highlight your experience working with diverse teams. Share specific examples of how you've led projects that required collaboration across functions. This will illustrate your ability to motivate and influence others, which is crucial for the Brand Manager role.
✨Prepare for Scenario Questions
Expect questions that assess your problem-solving skills and resilience. Think of scenarios where you've faced challenges in brand management and how you overcame them. This will showcase your ability to handle pressure and adapt quickly, aligning with the company's values of pace and agility.
