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- Tasks: Lead marketing strategies for iconic cake brands and drive innovative campaigns.
- Company: Join pladis, a global leader in baking and confectionery with a vibrant culture.
- Benefits: Enjoy competitive salary, health benefits, and generous holiday allowance.
- Why this job: Make a real impact in a dynamic environment while bringing happiness to consumers.
- Qualifications: Experience in food marketing and a passion for consumer insights required.
- Other info: Work in a beautiful campus with excellent career growth opportunities.
The predicted salary is between 36000 - 60000 £ per year.
As proud bakers and chocolatiers and custodians of iconic global brands, we don't compromise on the quality of ingredients in our products or on the people we hire. We are looking for entrepreneurial spirits who share our passion for bringing happiness to our consumers and who embody our Winning Traits. To succeed at pladis you need to be purpose-led, resilient and positive because we expect pace and agility, insist on collaboration and demand accountability. If that is your thing, then pladis offers global ambition, a clear Vision and roadmap for success, challenge, and unrivalled opportunities to learn and make an impact.
The Marketing Manager Cake is part of pladis UK&I Cake Business Unit and member of the Cake Leadership Team. This role has end-to-end accountability for Cake marketing, from strategy to execution. This role will define the Cake Marketing strategy for pladis UK&I Cake, relevant for Grocery, Discounters and C&I, and drive Consumer to Shopper execution across Comms, innovation, activation and performance. Working with the Cake leadership team, this role is about building a leading portfolio and establishing pladis as a key player in the Cake category.
Leadership is key in this role where through a very capable and tight direct and indirect team the Head of marketing, Cake will influence pladis key stakeholders to prioritise and drive our Cake business.
- Financials: Deliver pladis UK&I Cake P&L with Budget targets of NSV, volume, TGC/TGC% and GP.
- Strategy: Develop pladis UK&I 3-year marketing strategy aligned with the VP Cake and pladis UK&I CMO, including portfolio, brand and channel play. Key contributor to the Cake playbook.
- Marketing plans: Build yearly brand plans, including Product, range, promotional and pack price architecture recommendation. Manage the development of pladis Cake marketing plans, across OOH, digital, social media, in-store, PR, and licensing opportunities – as relevant, working with internal marketing partners and agency teams.
- Insights to action: Drive the consumer and Shopper agenda, working with CMI partners to understand and leverage Insights to bring consumer and Shopper closeness to our plans.
- Innovation: Develop demand-centric innovation pipeline, in collaboration with pladis R&D and manufacturing.
- Planning: Partner with the Commercial Excellence team, to lead and deliver projects on time in full.
- Line management: Line management of 1 direct report and leadership and influence of cross-functional teams.
Experience required:
- Marketing experience within Food / FMCG required, having demonstrated the ability to manage a sophisticated portfolio (preferably in confectionery).
- Consumer and Shopper champion, with the ability to leverage insights to build a long-term sustainable strategy.
- Multimedia comms campaign development and agency management experience.
- Experience of partnering for the development of channel specific commercial plans.
- Inspiring storyteller and strategic thinker.
- Cross-functional experience would be an advantage, preferably in a commercial function.
- Line management experience preferred, with the capability to influence and do through others.
pladis is an equal opportunities employer, committed to hiring a diverse workforce. All openings will be filled based on qualifications without regard to race, colour, sex, sexual orientation, gender identity, national origin, marital status, veteran status, disability, age, religion or any other classification protected by law.
Marketing Manager - Cake in Carlisle employer: pladis Foods Limited
Contact Detail:
pladis Foods Limited Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager - Cake in Carlisle
✨Tip Number 1
Get to know the company inside out! Research pladis, their values, and their products. This way, you can tailor your conversations during interviews to show how your passion aligns with their mission of bringing happiness to consumers.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or attend industry events. Building relationships can give you insider info and might even lead to a referral, which is always a bonus!
✨Tip Number 3
Prepare for those interviews! Brush up on competency-based questions and think of examples that showcase your resilience and collaboration skills. Remember, they want to see how you embody their Winning Traits!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining the pladis family!
We think you need these skills to ace Marketing Manager - Cake in Carlisle
Some tips for your application 🫡
Show Your Passion: When you're writing your application, let your love for baking and marketing shine through! We want to see how your entrepreneurial spirit aligns with our mission to bring happiness to consumers.
Tailor Your CV: Make sure your CV is tailored to the Marketing Manager role. Highlight your experience in FMCG and any relevant projects that showcase your ability to manage a sophisticated portfolio. We love seeing how you’ve made an impact!
Be Authentic: Don’t be afraid to show your personality in your application. We value authenticity and want to know what makes you unique. Share your story and how it connects to our Winning Traits!
Apply Through Our Website: For the best chance of success, make sure to apply through our website. It’s the easiest way for us to keep track of your application and get back to you quickly. We can’t wait to hear from you!
How to prepare for a job interview at pladis Foods Limited
✨Know Your Ingredients
Before the interview, dive deep into pladis' products and values. Familiarise yourself with their iconic brands and understand what makes them tick. This will not only show your passion for the company but also help you align your answers with their purpose-led approach.
✨Showcase Your Resilience
Prepare examples from your past experiences that highlight your resilience and ability to adapt in fast-paced environments. Use the STAR method (Situation, Task, Action, Result) to structure your responses, making it clear how you've overcome challenges and thrived under pressure.
✨Collaborate Like a Pro
Since collaboration is key at pladis, think of instances where you've successfully worked in teams. Be ready to discuss how you influenced others and contributed to group success. Highlight your leadership skills, especially if you have experience managing cross-functional teams.
✨Bring Your A-Game to Insights
As a Marketing Manager, you'll need to leverage consumer insights effectively. Prepare to discuss how you've used data to inform marketing strategies in the past. Consider bringing a case study or example of a successful campaign you've led, showcasing your ability to turn insights into action.
