Brand Manager - CBBs

As proud bakers and chocolatiers and custodians of iconic global brands, we don’t compromise on the quality of ingredients in our products or on the people we hire. We are looking for entrepreneurial spirits who share our passion for bringing happiness to our consumers and who embody our Winning Traits.

To succeed at pladis you need to be purpose-led, resilient and positive because we expect pace and agility, insist on collaboration and demand accountability. If that is your thing, then pladis offers global ambition, a clear Vision and roadmap for success, challenge, and unrivalled opportunities to learn and make an impact.

As a Brand Manager within the CBBs Marketing Team (Penguin), you will be accountable for driving the development and execution of brand strategy, working closely with commercial teams to deliver growth plans and build compelling, distinctive marketing programmes. The role requires strong leadership and influencing skills to inspire and gain commitment across functions and seniority levels, with regular exposure to Director and UK Exec audiences. You will have full ownership of revenue and profit delivery across a brand portfolio, developing and implementing strategic marketing plans that achieve both short‐ and long‐term financial targets while building market‐leading brands that people talk about.

• Lead elements of the brand portfolio, monitoring performance, recommending actions, and motivating cross‐functional teams to drive results.
• Partner with line manager to define and deliver the 3‐year strategic plan.
• Develop and deliver annual brand plans aligned to sales, profit targets, and pladis UK performance metrics.
• Regularly review performance and take corrective action where required.
• Use data and insights to drive projects and inform brand development.
• Work with manager and cross‐agency teams to deliver integrated marketing initiatives.
• Own innovation and renovation projects, including project management, cross‐functional leadership, and monthly gate reviews.
• Act as brand and consumer champion within pladis UK.
• Develop and deliver integrated marketing plans across OOH, digital, social, and in‐store channels.
• Commercially manage the brand portfolio to achieve performance targets.
• Identify market opportunities through consumer insight and competitive analysis to drive brand growth and share gain.
• Lead cross‐functional teams to deliver brand‐building activity, in‐store activation, and new product launches.
• Influence and engage stakeholders to gain commitment without formal authority.
• Build strong relationships with technical development and supply chain teams on renovation projects.

Essential

• Experience in Brand Management within an FMCG environment.
• Strong Project Management and cross-functional collaboration skills.
• Experience of IRI/Nielsen and Kantar data.
• Self-starter with an ability to work across multiple projects and subject areas.

This position is not eligible for sponsorship.

pladis is an equal opportunities employer, committed to hiring a diverse workforce. All openings will be filled based on qualifications without regard to race, colour, sex, sexual orientation, gender identity, national origin, marital status, veteran status, disability, age, religion or any other classification protected by law.

Accessibility at Chiswick: Our Chiswick site has step-free access, accessible entrances and lifts between floors to support individuals with mobility needs. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to receive other benefits and privileges of employment, and where possible to perform key job functions.