At a Glance
- Tasks: Drive brand strategy and execute innovative marketing programmes for growth.
- Company: Join a leading FMCG company with a focus on creativity and collaboration.
- Benefits: Enjoy competitive pay, health plans, and generous parental leave.
- Other info: Dynamic role with opportunities for professional growth and development.
- Why this job: Be the voice of the brand and make a real impact in the market.
- Qualifications: Experience in brand management and strong project management skills.
The predicted salary is between 45000 - 55000 £ per year.
As a Brand Manager within Social Sharing, you will be accountable for driving the development and execution of brand strategy, working closely with commercial teams to deliver growth plans, and building distinctive marketing programmes. You will have full ownership of revenue and profit delivery across a brand portfolio, develop and implement strategic marketing plans that achieve short‑ and long‑term financial targets, and build market‑leading brands that people talk about.
Key Responsibilities
- Lead elements of the brand portfolio, monitoring performance, recommending actions, and motivating cross‑functional teams to drive results.
- Partner with line manager to define and deliver the 3‑year strategic plan.
- Develop and deliver annual brand plans aligned to sales, profit targets, and pladis UK performance metrics.
- Regularly review performance and take corrective action where required.
- Use data and insights to drive projects and inform brand development.
- Work with manager and cross‑agency teams to deliver integrated marketing initiatives.
- Own innovation and renovation projects, including project management, cross‑functional leadership, and monthly gate reviews.
- Act as brand and consumer champion within pladis UK.
- Develop and deliver integrated marketing plans across OOH, digital, social, and in‑store channels.
- Commercially manage the brand portfolio to achieve performance targets.
- Identify market opportunities through consumer insight and competitive analysis to drive brand growth and share gain.
- Lead cross‑functional teams to deliver brand‑building activity, in‑store activation, and new product launches.
- Influence and engage stakeholders to gain commitment without formal authority.
- Build strong relationships with technical development and supply chain teams on renovation projects.
Qualifications
- Experience in Brand Management within FMCG environment.
- Strong Project Management and cross‑functional collaboration skills.
- Experience with IRI/Nielsen and Kantar data.
- Self‑starter with an ability to work across multiple projects and subject areas.
- Position is not eligible for sponsorship.
Benefits
- Annual Incentive Plan (AIP).
- Health Cash Plan (self‑enrol).
- Private medical Insurance.
- Enhanced parental leave and phased return‑to‑work programme.
- Stakeholder Pension Scheme.
- Life Assurance Cover on enrolment.
- 25 days plus.
Brand Manager employer: pladis Foods Limited
As a Brand Manager at pladis UK, you will thrive in a dynamic and innovative work culture that prioritises employee growth and collaboration. With a strong focus on brand development and strategic marketing, you will have the opportunity to lead impactful projects while enjoying a comprehensive benefits package, including private medical insurance and enhanced parental leave. Join us in a vibrant location where your contributions will not only drive business success but also foster a sense of community and shared purpose.
StudySmarter Expert Advice🤫
We think this is how you could land Brand Manager
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for pladis Foods Limited and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like pladis Foods Limited are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with pladis Foods Limited on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at pladis Foods Limited. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Brand Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit pladis Foods Limited. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of pladis Foods Limited:Show us that you’ve done your homework! In your application, briefly mention what you admire about pladis Foods Limited’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at pladis Foods Limited
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at pladis Foods Limited will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At pladis Foods Limited, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
