At a Glance
- Tasks: Create and optimise Paid Media campaigns for diverse eCommerce clients.
- Company: Innovative digital marketing agency based in Brighton with a collaborative culture.
- Benefits: Hybrid working, genuine career progression, and opportunities for management roles.
- Other info: Dynamic environment with a focus on outstanding results and client success.
- Why this job: Join a growing team and shape the future of Paid Media strategies.
- Qualifications: Experience in Paid Media, Google Ads, and data analysis skills.
The predicted salary is between 40000 - 50000 £ per year.
Hybrid Working 3 Days in the Office, 2 Days from Home. Placr Recruitment are looking for an experienced Senior Paid Media Analyst to join a growing and innovative digital marketing agency based in Brighton. This is an excellent opportunity for a commercially minded Paid Media professional who is passionate about delivering outstanding results across a diverse portfolio of eCommerce and lead generation clients. This role offers genuine career progression, with the opportunity to move into either a people management or account management position in the future, whilst helping shape the strategic direction of the Paid Media department.
Key Responsibilities
- Create, manage and optimise Paid Media campaigns across Google Ads and Microsoft Ads.
- Conduct keyword, audience and competitor research to support campaign strategy.
- Manage budgets, bidding strategies and campaign performance to achieve KPIs including CPA and ROAS.
- Optimise targeting, audience segmentation, ad copy and landing pages.
- Monitor campaign performance and identify opportunities for improvement.
- Analyse data using Google Analytics 4 and Looker Studio.
- Work with Data teams on tracking, attribution and reporting accuracy.
- Conduct A/B testing across ads, audiences and landing pages.
- Support conversion rate optimisation (CRO) initiatives.
- Produce client reports.
Senior Paid Media Analyst employer: Placr Recruitment
Join a dynamic and innovative digital marketing agency in Brighton, where you will thrive in a hybrid working environment that promotes work-life balance. With a strong focus on employee growth, this role offers clear pathways for career advancement into management positions, alongside a collaborative culture that values creativity and results-driven strategies. Experience the unique advantage of working in a vibrant city known for its creative energy, while contributing to impactful campaigns for a diverse range of clients.
