At a Glance
- Tasks: Create and optimise Paid Media campaigns across Google Ads and Microsoft Ads.
- Company: Join a growing digital marketing agency in vibrant Brighton.
- Benefits: 28 days leave, hybrid working, and ongoing training opportunities.
- Other info: Dynamic team culture with excellent career progression and regular social events.
- Why this job: Shape the future of Paid Media while making a real impact for clients.
- Qualifications: Strong experience with Google Ads, analytics skills, and client management.
The predicted salary is between 40000 - 50000 £ per year.
Hybrid Working – 3 Days in the Office, 2 Days from Home
Placr Recruitment are looking for an experienced Senior Paid Media Analyst to join a growing and innovative digital marketing agency based in Brighton. This is an excellent opportunity for a commercially minded Paid Media professional who is passionate about delivering outstanding results across a diverse portfolio of eCommerce and lead generation clients. This role offers genuine career progression, with the opportunity to move into either a people management or account management position in the future, whilst helping shape the strategic direction of the Paid Media department.
Key Responsibilities
- Create, manage and optimise Paid Media campaigns across Google Ads and Microsoft Ads.
- Conduct keyword, audience and competitor research to support campaign strategy.
- Collaborate with Organic, Data, Creative and Technical teams to deliver integrated marketing strategies.
- Manage campaign budgets, pacing and bidding strategies to achieve KPIs including CPA, ROAS, lead quality and revenue growth.
- Continuously optimise targeting, audience segmentation, ad copy, landing pages and account structures.
- Monitor campaign performance daily, identifying trends, opportunities and areas for improvement.
- Build strong client relationships and act as a trusted point of contact.
- Analyse performance data using Google Analytics 4, Google Ads and Looker Studio.
- Work alongside Data teams to ensure accurate tracking, attribution and reporting.
- Conduct A/B testing across creative assets, landing pages, audiences and bidding strategies.
- Support conversion rate optimisation (CRO) initiatives.
- Produce detailed performance reports and present insights and recommendations to clients.
- Assist with audits for existing and prospective clients.
- Support forecasting, budget planning and seasonal campaign strategies.
- Review and optimise product feeds within Google Merchant Center.
- Stay up to date with industry trends, platform developments and AI-driven marketing tools.
- Contribute to team development, knowledge sharing and process improvements.
Skills & Experience Required
- Strong experience managing Google Ads and Microsoft Ads campaigns.
- Excellent knowledge of Google Analytics 4.
- Experience managing Search, Shopping, Performance Max and Remarketing campaigns.
- Strong understanding of attribution models, conversion tracking and enhanced conversions.
- Experience using Google Tag Manager, Consent Mode and tracking solutions.
- Ability to interpret campaign data and provide actionable recommendations.
- Experience with budget management, bid strategies and ROI optimisation.
- Proficiency in Looker Studio and performance reporting.
- Strong analytical and problem-solving skills.
- Experience writing high-performing ad copy.
- Knowledge of A/B testing methodologies.
- Excellent communication and presentation skills.
- Strong client relationship management experience.
- Commercially aware with an understanding of wider business objectives.
- Ability to manage multiple campaigns and priorities simultaneously.
- Understanding of CRO principles and customer journey optimisation.
- Knowledge of AI-driven campaign management and automation tools.
- Proficiency with Microsoft Office and Google Workspace.
Desirable
- Experience with Paid Social platforms including Meta, LinkedIn or TikTok.
- Experience with Programmatic Advertising.
- Experience managing eCommerce campaigns.
- Knowledge of Google Merchant Center and product feeds.
- Experience in forecasting, media planning and budget management.
Benefits
- 28 days annual leave plus bank holidays.
- Hybrid working model.
- Central Brighton office location.
- Enhanced maternity, paternity, adoption and sick pay.
- Employee Assistance Programme (EAP).
- Scottish Widows pension scheme.
- Personal development plan with bi-annual reviews.
- Annual salary review.
- Office closure between Christmas and New Year.
- Eye test vouchers.
- Ongoing training and development opportunities.
- Employee referral bonus scheme.
- Regular company social events.
- Summer and Christmas parties.
- Amazon voucher on your birthday.
- Complimentary artisan coffee, fruit, cakes and treats.
- Strong culture of internal promotion and career progression.
Salary: Competitive, dependent on experience
Location: Brighton (Hybrid Working)
Senior Paid Media Analyst in Brighton employer: Placr Recruitment
Join a dynamic and innovative digital marketing agency in Brighton as a Senior Paid Media Analyst, where you'll thrive in a supportive work culture that prioritises employee growth and development. With a hybrid working model, competitive benefits including enhanced leave and a strong focus on internal promotion, this role offers the chance to shape your career while delivering impactful results for a diverse range of clients. Enjoy regular social events and a collaborative environment that fosters creativity and strategic thinking.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Paid Media Analyst in Brighton
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry, attend local meetups, or join online forums. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best Paid Media campaigns and results. This will give potential employers a taste of what you can bring to the table and set you apart from the competition.
✨Tip Number 3
Prepare for interviews by practising common questions and scenarios related to Paid Media. Be ready to discuss your experience with Google Ads, Microsoft Ads, and how you've optimised campaigns in the past.
✨Tip Number 4
Don't forget to apply through our website! We love seeing candidates who are genuinely interested in joining our team. Plus, it makes it easier for us to keep track of your application and get back to you quickly.
We think you need these skills to ace Senior Paid Media Analyst in Brighton
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Senior Paid Media Analyst role. Highlight your experience with Google Ads and Microsoft Ads, and don’t forget to showcase your analytical skills and any successful campaigns you've managed.
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you're passionate about paid media and how your skills align with our needs. Be sure to mention your understanding of eCommerce and lead generation strategies.
Showcase Your Results:When detailing your past experiences, focus on the results you achieved. Use metrics to demonstrate your success in managing budgets, optimising campaigns, and improving KPIs like CPA and ROAS.
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It helps us keep track of your application and ensures you don’t miss out on any important updates!
How to prepare for a job interview at Placr Recruitment
✨Know Your Stuff
Make sure you brush up on your knowledge of Google Ads and Microsoft Ads. Be ready to discuss specific campaigns you've managed, the strategies you used, and the results you achieved. This shows you're not just familiar with the tools but can also leverage them effectively.
✨Showcase Your Analytical Skills
Prepare to talk about how you've used data to drive decisions in past roles. Bring examples of how you've analysed performance data using Google Analytics 4 or Looker Studio, and be ready to explain how your insights led to actionable recommendations.
✨Demonstrate Collaboration
This role involves working closely with various teams, so highlight your experience in collaborating with creative, technical, and data teams. Share specific examples of how teamwork has led to successful campaign outcomes, showcasing your ability to integrate different perspectives.
✨Client Relationship Management
Be prepared to discuss how you've built and maintained strong client relationships. Share stories that illustrate your communication skills and how you've acted as a trusted point of contact, ensuring clients feel valued and informed throughout their campaigns.
