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For Companies At a Glance
- Tasks: Drive SEO performance, optimise content, and enhance customer engagement through digital campaigns.
- Company: Join Places for People, the UK's leading Social Enterprise focused on thriving communities.
- Benefits: Enjoy a competitive salary, generous holiday, pension contributions, and exclusive discounts.
- Why this job: Be part of a caring community that values growth, respect, and enthusiasm in the workplace.
- Qualifications: Advanced knowledge of digital platforms and marketing metrics; CIM qualification is a plus.
- Other info: Flexible work environment with opportunities for training and personal development.
The predicted salary is between 36000 - 60000 £ per year.
At Places for People, we hire People, not numbers! So, if you like the sound of one of our jobs, please apply – you could be just who we\’re looking for! Of course, experience and track record are important, but we\’remore interested in hiring someone that embodies our People Promises. That\’s someone that does the right thing, is enthusiastic and motivated to grow, believes in Community spirit, is respectful and enjoys their work. As the UK\’s leading Social Enterprise we\’re dedicated to creating inclusive and thriving Communities for both our Customers and Employees.
So, what are you waiting for? Join a community that cares about you!
More about your role
In this role, you\’ll help drive SEO performance by collaborating with internal teams and external partners to conduct keyword research, optimise content, and follow best practices to boost visibility and organic traffic. You\’ll support customer touchpoint activities like email marketing, managing segmentation, personalisation, and testing to improve engagement. You\’ll contribute to the CRO roadmap, working with digital, IT, and agency teams to enhance the website experience and increase conversions. You\’ll assist in reporting and performance tracking by creating KPI dashboards, setting up event tracking, and using insights to improve the customer journey. You\’ll help deliver data-led digital campaigns aligned with business objectives and provide digital input across a variety of projects. Your knowledge of platforms and data will allow you to identify and suggest opportunities to enhance performance and customer experience.
The essential and desirable Criteria for this role is listed below.
Essential
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Advanced knowledge of digital platforms such as Google Analytics, Google Search Console, Google Tag Manager, Umbraco, and various CRM systems.
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Strong understanding of core digital marketing metrics and optimisation techniques to improve campaign performance.
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Excellent attention to detail, ensuring accuracy and consistency across campaigns.
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Proven ability to manage multiple campaigns and deadlines in a fast-paced environment.
More about you
You bring advanced knowledge of digital platforms like Google Analytics, Google Search Console, GTM, Umbraco, and CRM systems, along with a solid understanding of key digital marketing metrics and optimisation techniques. Your strong attention to detail helps ensure accuracy across campaigns, even in a fast-paced environment with tight deadlines. You may hold a marketing qualification such as a CIM Certificate, though it\’s not essential. Technically, you\’re confident using tools like Google Ads, Salesforce Marketing Cloud, Excel (including pivot tables), PowerPoint, and you\’re familiar with A/B testing, audience segmentation, and targeting strategies to drive campaign performance.
The benefits
We are a large diverse and ambitious business, which will give you all the challenge you could wish for.
We know that there\’s always more we can do to make you smile, that\’s why we offer a comprehensive benefits package with each role, yours will include:
- Competitive salary, with a salary review yearly
- Pension with matched contributions up to 7%
- Excellent holiday package – up to 35 days annual leave (including bank holidays) with the option to buy or sell leave
- Cashback plan for healthcare costs – up to £500 saving per year
- A bonus scheme for all colleagues at 2%
- Training and development
- Extra perks including huge discounts and offers from shops, cinemas and much more
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Senior Digital Marketing Executive employer: Places for People
Contact Detail:
Places for People Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Digital Marketing Executive
✨Tip Number 1
Familiarise yourself with the specific digital platforms mentioned in the job description, such as Google Analytics and Google Search Console. Having hands-on experience or even a project to showcase your skills on these platforms can set you apart from other candidates.
✨Tip Number 2
Demonstrate your understanding of community spirit and People Promises during any interactions with the hiring team. Share examples of how you've contributed to a positive work environment or community initiatives in your previous roles.
✨Tip Number 3
Prepare to discuss your experience with A/B testing and audience segmentation in detail. Be ready to provide specific examples of how these strategies have improved campaign performance in your past roles.
✨Tip Number 4
Network with current or former employees of Places for People on platforms like LinkedIn. Engaging with them can give you insights into the company culture and values, which you can then reflect in your conversations during the interview process.
We think you need these skills to ace Senior Digital Marketing Executive
Some tips for your application 🫡
Understand the Company Culture: Places for People values community spirit and personal growth. Make sure to reflect these values in your application by showcasing your enthusiasm for working in a collaborative environment.
Highlight Relevant Experience: Emphasise your advanced knowledge of digital platforms and marketing metrics. Provide specific examples of how you've used tools like Google Analytics or CRM systems to drive campaign performance.
Showcase Attention to Detail: Given the importance of accuracy in this role, include examples that demonstrate your meticulousness in managing campaigns and meeting deadlines. This could be through past projects or specific achievements.
Tailor Your Application: Customise your CV and cover letter to align with the job description. Mention your familiarity with A/B testing, audience segmentation, and any relevant qualifications, even if they are not essential.
How to prepare for a job interview at Places for People
✨Show Your Passion for Community Spirit
Places for People values community spirit highly, so make sure to express your enthusiasm for building inclusive communities. Share examples of how you've contributed to community initiatives or how you plan to do so in this role.
✨Demonstrate Your Digital Expertise
Be prepared to discuss your advanced knowledge of digital platforms like Google Analytics and Google Search Console. Bring specific examples of how you've used these tools to drive SEO performance or improve campaign metrics in previous roles.
✨Highlight Your Attention to Detail
Given the emphasis on accuracy and consistency, share instances where your attention to detail made a significant impact on a project. This could be through successful campaign management or meticulous reporting that led to improved outcomes.
✨Prepare for Scenario-Based Questions
Expect questions that assess how you handle multiple campaigns and tight deadlines. Prepare scenarios from your past experiences where you successfully managed competing priorities, showcasing your organisational skills and ability to thrive in a fast-paced environment.
