Senior CRM Executive (Newcastle Upon Tyne)

At Places for People, we hire People, not numbers! So, if you like the sound of one of our jobs, please apply – you could be just who we\’re looking for! Of course, experience and track record are important, but we\’remore interested in hiring someone that embodies our People Promises. That\’s someone that does the right thing, is enthusiastic and motivated to grow, believes in Community spirit, is respectful and enjoys their work. As the UK\’s leading Social Enterprise we\’re dedicated to creating inclusive and thriving Communities for both our Customers and Employees.

So, what are you waiting for? Join a community that cares about you!

More about your role

You\’ll support the CRM Manager with onboarding and implementing Salesforce and Marketing Cloud to ensure smooth integration and user adoption. You\’ll execute CRM campaigns across email, SMS, and social channels by building customer journeys, triggered messages, and personalised content. You\’ll maintain data accuracy within Salesforce and Marketing Cloud, handling data loading, user admin, and routine upkeep. Using customer data, you\’ll identify target groups to optimise segmentation and campaign effectiveness. You\’ll collaborate with brand, digital, and content teams to align CRM campaigns with marketing strategies and brand standards. You\’ll help develop lifecycle roadmaps and support strategies to boost customer engagement. Additionally, you\’ll create reports on CRM performance and contribute to training internal teams on CRM best practices and data compliance.

The Essential Criteria for this role is listed below.

• Over 2 years\’ experience in a CRM-focused or digital marketing role, with practical expertise in Salesforce and Marketing Cloud.
• Basic knowledge of customer journey mapping and lifecycle management.
• Analytical approach, skilled in using CRM or analytics tools to interpret data and inform campaign decisions.
• High attention to detail and commitment to data accuracy, with experience managing customer data responsibly in compliance with GDPR.
• Strong teamwork skills, able to collaborate across functions and handle multiple tasks effectively in a fast-paced setting.

More about you

You have over two years\’ experience in CRM or digital marketing, with practical knowledge of Salesforce and Marketing Cloud. You understand customer journey mapping and lifecycle management, and you use analytics tools to interpret data and guide campaign decisions. You pay close attention to detail, ensuring data accuracy and handling customer information responsibly in line with GDPR. You work well in cross-functional teams, managing multiple tasks in a fast-paced environment. You\’re familiar with Salesforce Marketing Cloud features like journey builder and segmentation, have strong Excel skills, and a basic grasp of reporting tools. Plus, you bring some copywriting and creative skills to support CRM communications.

The benefits

We are a large diverse and ambitious business, which will give you all the challenge you could wish for.

We know that there\’s always more we can do to make you smile, that\’s why we offer a comprehensive benefits package with each role, yours will include:

• Competitive salary, with a salary review yearly

• Pension with matched contributions up to 7%

• Excellent holiday package up to 35 days annual leave (including bank holidays) with the option to buy or sell leave

• Cashback plan for healthcare costs up to 500 saving per year

• A bonus scheme for all colleagues at 2%

• Training and development

• Extra perks including huge discounts and offers from shops, cinemas and much more

What\’s next?

If you meet the criteria and are ready to make the next step in your career then click apply. You will be redirected to our careers site where you can discover more about the role, read a full job description and apply directly to us.

If you are a Places for People customer and you\’re looking for support with your application, please contact our skills and employment team on skillsemployment@placesforpeople.co.uk.

If you are a recruitment agency please note we operate a PSL and do not take cold calls

At Places for People, safeguarding is everyone\’s responsibility. We are committed to creating safe communities for our customers and colleagues by protecting children, young people, and adults at risk from harm, abuse, and neglect.

We follow robust safeguarding policies and procedures, ensuring all employees, volunteers, and contractors uphold the highest standards of safeguarding and accountability. Our recruitment process includes pre-employment checks, including Disclosure and Barring Service (DBS) checks where applicable, to promote a safe and secure working environment.

By joining Places for People, you are expected to contribute to our safeguarding culture, following our policies and reporting concerns to protect those in our communities.