About the Role
Our client, a leading innovator in the Fast-Moving Consumer Goods (FMCG) market, is seeking a strategic and results-driven Trade Marketing Manager to join their vibrant team in Randburg, Gauteng . This critical role will focus on developing and executing impactful in-store marketing strategies that drive sales, enhance brand visibility, and strengthen relationships with key retail partners. You will be responsible for planning and managing promotional activities, optimizing point-of-sale execution, and leveraging consumer insights to create compelling retail experiences. This is an exceptional opportunity to influence brand performance at the point of purchase within a dynamic FMCG environment. The ideal candidate will possess a deep understanding of the retail landscape, strong analytical skills, and a proven ability to develop and execute successful trade marketing plans. We are looking for a proactive individual who can effectively collaborate with sales, marketing, and retail teams. This role is offered on a Hybrid basis, allowing for effective on-site store visits and strategic office-based planning.
Key Responsibilities
- Develop and implement effective trade marketing strategies and plans aligned with brand objectives and sales targets.
- Collaborate with the sales team to understand retailer needs and develop tailored promotional programs.
- Manage the planning, execution, and evaluation of in-store promotions, merchandising, and point-of-sale (POS) materials.
- Analyze sales data and market trends to identify opportunities for enhancing retail execution and brand presence.
- Oversee the budget for trade marketing activities, ensuring efficient allocation of resources and maximizing ROI.
- Develop strong relationships with key retail partners, category managers, and buyers.
- Create compelling presentations and proposals for trade customers, showcasing brand plans and promotional opportunities.
- Monitor competitor trade activities and market dynamics to ensure competitive positioning.
- Coordinate with external agencies for the production and deployment of POS materials.
- Provide insights and recommendations to the broader marketing and sales teams based on retail feedback and performance data.
Requirements
- Bachelor's degree in Marketing, Business Administration, or a related field.
- Minimum of 5-7 years of experience in trade marketing, brand management, or sales within the FMCG industry.
- Proven track record of developing and executing successful trade marketing plans and in-store promotions.
- Strong understanding of the retail environment and the FMCG channel.
- Excellent analytical, strategic thinking, and problem-solving skills.
- Proficiency in MS Office Suite, particularly Excel and PowerPoint.
- Experience with data analysis tools and understanding of retail sales metrics.
- Ability to work effectively in a Hybrid model, balancing field visits with office responsibilities.
- Strong negotiation and communication skills.
- Must be based in or able to commute to Randburg, Gauteng .
Benefits
- Competitive annual salary of ZAR.
- Performance-driven bonus incentives.
- Comprehensive medical aid and retirement fund benefits.
- Generous leave entitlement.
- Opportunities for professional growth and career advancement within a leading FMCG company.
- Car allowance for business travel.
- A dynamic and collaborative team environment.
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