About the Role
Our client is seeking a creative and results-oriented Trade Marketing Manager to develop and implement effective in-store and channel marketing strategies for their diverse FMCG product range in Randburg . You will be responsible for enhancing brand visibility, driving sales performance at the point of purchase, and fostering strong relationships with retail partners. This role demands a strategic thinker with a keen understanding of trade dynamics, consumer insights, and the competitive landscape within the FMCG sector. You will collaborate closely with sales, brand, and operations teams to ensure seamless execution of trade programs that support overall brand objectives and deliver measurable commercial impact.
Key Responsibilities
- Develop and execute annual trade marketing plans, including promotional strategies, merchandising programs, and in-store activation initiatives.
- Analyze trade spend effectiveness, category performance, and competitor activities to optimize marketing investments and ROI.
- Collaborate with the sales team to provide them with the necessary tools, support, and insights to drive retail execution and achieve sales targets.
- Manage relationships with external agencies and suppliers for the creation and production of point-of-sale materials and promotional collateral.
- Ensure brand consistency and visibility across all retail channels and trade promotions.
- Identify and evaluate new opportunities for trade marketing innovation to gain a competitive advantage.
Requirements
- Bachelor's degree in Marketing, Business Administration, or a related field.
- Minimum of 5 years of experience in Trade Marketing or Brand Marketing, with a significant focus on the FMCG industry.
- Proven experience in developing and executing successful trade marketing strategies and in-store promotions.
- Strong understanding of retail dynamics, shopper behavior, and channel marketing principles.
- Excellent project management, communication, and interpersonal skills.
- Proficiency in using data analysis tools and reporting on trade marketing campaign effectiveness.
Benefits
- Competitive salary and attractive performance-based bonus structure.
- Comprehensive health insurance and retirement benefits.
- Opportunities for ongoing professional development and training in marketing strategies.
- Be part of a dynamic marketing team driving brand success in the competitive FMCG market of Randburg .
- Direct impact on sales performance and retail presence for well-known brands.
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Trade Marketing Manager - FMCG in Southampton employer: Placements24
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