About the Role
Our client is searching for a highly analytical and results-driven Social Media Advertising Specialist to join their remote team, with operational ties to Randburg . This role will focus on planning, executing, and optimizing paid advertising campaigns across various social media platforms to maximize ROI and achieve e-commerce objectives. You will be responsible for audience targeting, budget management, A/B testing creative assets, and performance analysis to drive measurable results. This is an ideal opportunity for a specialist passionate about leveraging paid social to drive business growth.
Key Responsibilities
- Develop, implement, and manage paid social media advertising campaigns across platforms like Facebook, Instagram, LinkedIn, and others.
- Conduct audience research and segmentation to define target demographics and interests for campaign effectiveness.
- Manage advertising budgets, ensuring optimal allocation and efficient spend to meet KPIs.
- Create compelling ad copy and visuals, and conduct A/B testing to optimize campaign performance.
- Monitor campaign performance daily, analyze data, and provide regular reports with actionable insights for improvement.
- Stay up-to-date with the latest trends, best practices, and platform updates in social media advertising.
Requirements
- Proven experience as a Social Media Advertising Specialist or in a similar paid social media role.
- In-depth knowledge of major social media advertising platforms and their respective ad managers.
- Strong analytical skills with the ability to interpret campaign data and generate actionable insights.
- Experience with A/B testing, audience targeting, and budget management for paid campaigns.
- Proficiency in using analytics tools (e.g., Google Analytics, platform insights).
- Excellent communication skills and the ability to thrive in a fully remote, collaborative environment.
Benefits
- Competitive salary and the significant benefit of a fully remote work arrangement.
- Opportunity to manage substantial advertising budgets and drive impactful campaigns.
- Access to cutting-edge advertising tools and training opportunities.
- Collaborative and innovative remote work culture.
- Comprehensive health and wellness benefits package.
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Social Media Advertising Specialist in Southampton employer: Placements24
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