About the Role
Our client, WhatJobs Direct, is seeking a highly analytical and data-driven Performance Marketing Analyst to join their growing marketing team. This role is essential for optimizing the performance of paid advertising campaigns across various digital channels, driving measurable results and maximizing ROI. You will be responsible for tracking, analyzing, and reporting on campaign data, identifying trends, and providing actionable insights to improve performance. The ideal candidate possesses a strong quantitative background, proficiency in analytics tools, and a deep understanding of digital advertising platforms. This position is based in **Randburg, Gauteng, ZA**, and requires your active participation in our office environment to foster collaboration and strategic alignment. You will play a crucial role in shaping data-informed marketing decisions and contributing to the overall growth of the business. We are looking for a curious and meticulous individual who thrives on uncovering insights from data.
Key Responsibilities
- Monitor, analyze, and report on the performance of paid digital marketing campaigns (e.g., Google Ads, Social Media Ads, Display Ads).
- Identify key performance indicators (KPIs) and develop dashboards for tracking campaign effectiveness.
- Conduct in-depth analysis of campaign data to identify trends, insights, and opportunities for optimization.
- Provide actionable recommendations to improve campaign targeting, bidding strategies, ad creatives, and landing page performance.
- Collaborate with the marketing team to set campaign goals, budgets, and performance benchmarks.
- Perform A/B testing on various campaign elements to determine the most effective strategies.
- Stay up-to-date with the latest trends and best practices in performance marketing and digital advertising.
- Generate regular performance reports for management, highlighting key findings and recommendations.
- Assist in forecasting campaign performance and budget allocation.
Requirements
- Bachelor's degree in Marketing, Statistics, Economics, Mathematics, or a related quantitative field.
- Minimum of 3 years of experience in performance marketing, digital analytics, or a related role.
- Proven experience with paid digital advertising platforms (e.g., Google Ads, Facebook Ads Manager, LinkedIn Ads).
- Strong proficiency in web analytics tools such as Google Analytics.
- Excellent analytical, problem-solving, and critical thinking skills.
- Ability to interpret complex data sets and translate them into actionable business insights.
- Strong Excel skills (pivot tables, vlookups, data analysis).
- Excellent communication and presentation skills.
- Experience with data visualization tools is a plus.
- Must be based in or willing to relocate to **Randburg, Gauteng, ZA**.
Benefits
- Competitive annual salary of ZAR.
- Opportunity to drive significant impact on marketing performance and ROI.
- Work within a dynamic and collaborative office environment in **Randburg, Gauteng, ZA**.
- Professional development and training in performance marketing.
- Be part of a data-driven marketing team focused on results.
- Contribute to strategic marketing decisions based on performance insights.
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