About the Role
Our client is seeking a proactive and well-connected Media Outreach Coordinator for a fully remote contract position. This role is ideal for an individual with a strong network within the media industry and a talent for identifying and pursuing communication opportunities. You will be responsible for proactively engaging with journalists, bloggers, and influencers to secure positive media coverage for our client. As a remote-first company, we empower our team members with the flexibility to work from anywhere, fostering a culture of trust and autonomy. This role requires excellent communication skills, strategic thinking, and a deep understanding of media trends. If you are passionate about PR and excel at building relationships and pitching compelling stories, this is an exceptional opportunity to contribute to a dynamic organization from the comfort of your home office in or around Randburg, Gauteng, ZA.
Key Responsibilities
- Identify and research relevant media outlets, journalists, and influencers for outreach.
- Develop and execute targeted media outreach plans to secure coverage.
- Craft compelling pitches, press releases, and media materials.
- Build and maintain strong relationships with media contacts.
- Manage incoming media inquiries and coordinate responses.
- Monitor media coverage and report on outreach effectiveness.
- Collaborate with the internal communications team on campaign strategies.
- Identify and leverage opportunities for positive brand visibility.
- Organise and facilitate media briefings and interviews (virtually).
- Stay up-to-date with media trends and industry news.
Requirements
- Bachelor's degree in Communications, Public Relations, Journalism, or a related field.
- Minimum of 3 years of experience in media relations, PR, or a communications role with a strong outreach focus.
- Proven track record of successful media pitching and securing coverage.
- Extensive network of media contacts across various sectors.
- Excellent written and verbal communication skills.
- Strong research and analytical abilities.
- Ability to work independently and manage multiple outreach campaigns simultaneously.
- Proficiency in media monitoring and CRM tools.Excellent organisational and time management skills.
- Demonstrated ability to work effectively in a fully remote environment.
Benefits
- This contract position offers a competitive remuneration package, reflecting the value of your expertise and network.
- As a remote role, you will benefit from significant flexibility in your work schedule and location.
- Opportunities for extension or future projects may be available based on performance and business needs.
- This role provides excellent exposure to diverse communication challenges and allows for substantial professional autonomy.
- While the role is remote, it serves clients and stakeholders associated with the Randburg, Gauteng, ZA region, offering specialised market insights.
- Access to online collaborative tools and regular virtual check-ins with the team.
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