About the Role
Our client, a rapidly expanding B2B technology solutions provider, is seeking an experienced Marketing Automation Specialist to join their fully remote team. Based strategically to serve clients across Randburg and beyond, this role is essential for designing, implementing, and optimizing automated marketing workflows to nurture leads and drive customer engagement. You will leverage marketing automation platforms to create personalized customer journeys, enhance campaign efficiency, and provide valuable insights to the sales and marketing teams. This is an exceptional opportunity to take ownership of marketing automation initiatives for a growing company, working in a flexible, remote-first environment. The ideal candidate is technically adept, possesses strong analytical skills, and has a proven track record of success in utilizing marketing automation to achieve business objectives.
Key Responsibilities
- Design, build, and maintain scalable marketing automation workflows, emails, and landing pages.
- Manage lead scoring and lead nurturing programs to improve lead quality and conversion rates.
- Develop and execute targeted email marketing campaigns using automation capabilities.
- Integrate marketing automation platforms with CRM systems (e.g., Salesforce, HubSpot).
- Monitor and analyze the performance of automation campaigns, providing actionable insights and recommendations.
- Ensure data hygiene and segmentation within the marketing automation platform.
- Collaborate with content and demand generation teams to align automation strategies with campaign goals.
- Stay current with marketing automation best practices and emerging technologies.
- Troubleshoot and resolve issues related to marketing automation workflows and integrations.
- Develop training materials and provide support to other marketing team members on automation best practices.
Requirements
- Bachelor's degree in Marketing, Business, Computer Science, or a related field.
- 3-5 years of hands-on experience with marketing automation platforms (e.g., HubSpot, Marketo, Pardot, Eloqua).
- Proven experience in designing and implementing complex automation workflows and nurture campaigns.
- Strong understanding of lead management, segmentation, and data hygiene principles.
- Proficiency in CRM systems and their integration with marketing automation tools.
- Excellent analytical skills and experience with reporting on campaign performance.
- Strong project management and organizational skills.
- Excellent communication and collaboration abilities, crucial for remote teamwork.
- Certifications in major marketing automation platforms are a plus.
- Experience supporting marketing efforts in the Gauteng region is beneficial.
Benefits
- Fully remote work arrangement offering significant flexibility.
- Competitive salary and performance-based bonuses.
- Comprehensive health, dental, and vision insurance.
- Opportunities for continuous professional development and training.
- Access to advanced marketing automation tools and technologies.
- Collaborative and innovative remote team culture.
- Generous paid time off and holidays.
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Marketing Automation Specialist - Randburg in Southampton employer: Placements24
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