About the Role
Our client, a fast-growing consumer brand, is seeking an energetic and experienced Lead Social Media Manager & Community Builder to join their marketing department in **Randburg, Gauteng**. This role is pivotal in developing and executing social media strategies that enhance brand visibility, foster customer engagement, and build a strong online community. You will be responsible for managing all social media channels, creating engaging content, interacting with followers, and analyzing performance metrics. The ideal candidate will possess a deep understanding of social media platforms, content creation, community management best practices, and data analysis, coupled with a passion for building authentic connections with audiences. Join us in **Randburg** and be at the forefront of our brand's digital presence.
Key Responsibilities
- Develop and implement comprehensive social media strategies across platforms like Facebook, Instagram, Twitter, LinkedIn, and TikTok.
- Create, curate, and manage engaging and high-quality content, including text, images, videos, and stories.
- Build and nurture an active and loyal online community by engaging with followers, responding to comments and messages, and fostering conversations.
- Monitor social media trends, conversations, and emerging platforms, identifying opportunities for brand participation.
- Analyze social media performance metrics using tools like Sprout Social or Hootsuite, providing regular reports and actionable insights.
- Collaborate with marketing, PR, and product teams to ensure social media efforts align with overall brand messaging and campaigns.
- Manage social media advertising campaigns, including budget allocation, targeting, and performance optimization.
- Develop and implement crisis communication plans for social media.
- Stay up-to-date with the latest social media best practices, tools, and algorithm changes.
Requirements
- Bachelor's degree in Marketing, Communications, Journalism, or a related field.
- 5+ years of experience in social media management and community building, preferably for a consumer brand.
- Proven track record of developing and executing successful social media strategies that drive engagement and growth.
- Expertise in managing multiple social media platforms and using relevant scheduling and analytics tools.
- Excellent written and verbal communication skills, with a knack for crafting compelling social media copy.
- Strong understanding of visual storytelling and basic graphic design/video editing skills are a plus.
- Analytical mindset with the ability to interpret data and generate actionable insights.
- Experience with social media advertising and paid social campaigns.
- Demonstrated ability to build and manage online communities effectively.
- Knowledge of the **Gauteng** market dynamics is advantageous.
Benefits
- Lead a key function within a growing consumer brand in **Randburg, Gauteng**.
- Competitive salary and comprehensive benefits package.
- Opportunities for professional development and advanced training.
- Engage with a vibrant and growing customer base.
- A dynamic and supportive team environment.
- Contribute to shaping the brand's voice and online identity.
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Lead Social Media Manager & Community Builder in Southampton employer: Placements24
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