About the Role
Our client, a leading online retailer, is seeking an experienced and visionary E-commerce Social Media & Content Lead to guide their digital communication efforts in Randburg . This senior role is responsible for developing and executing a cohesive social media and content strategy that drives brand awareness, customer engagement, and revenue growth for their e-commerce business. You will lead a small team, manage content creation pipelines, and oversee the strategic direction across all relevant social platforms. This hybrid position offers a blend of in-office collaboration and remote flexibility, empowering you to shape our client's digital narrative.
Key Responsibilities
- Develop, implement, and manage a comprehensive social media and content strategy aligned with e-commerce objectives and brand guidelines.
- Lead the creation of high-impact, engaging content across various formats (visuals, video, copy) for platforms like Instagram, Facebook, TikTok, and others.
- Oversee the social media content calendar, ensuring a consistent brand voice and timely publication of posts.
- Manage and optimize paid social media advertising campaigns to achieve target ROI and KPIs.
- Analyze performance data, identify trends, and provide strategic recommendations for continuous improvement and innovation.
- Mentor and guide junior members of the social media and content team, fostering a collaborative and high-performing environment.
Requirements
- Extensive experience (5+ years) in social media management and content strategy, with a strong focus on e-commerce.
- Demonstrated leadership experience, managing teams or projects effectively.
- Proficiency in content creation tools, social media management platforms, and analytics suites.
- Exceptional strategic thinking, copywriting, and visual storytelling skills.
- Deep understanding of social media algorithms, advertising best practices, and performance marketing.
- Bachelor's degree in Marketing, Communications, or a related field, or equivalent demonstrated expertise.
Benefits
- A highly competitive salary package commensurate with leadership experience.
- Hybrid work model offering flexibility and work-life balance.
- Opportunities for significant professional development and leadership growth.
- Exclusive employee discounts on the company's diverse product range.
- A dynamic, creative, and collaborative work culture within a leading e-commerce company.
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E-commerce Social Media & Content Lead in Southampton employer: Placements24
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