About the Role
Our client is seeking a talented Digital Marketing Specialist to drive their online presence and e-commerce strategy for their FMCG brands, working remotely. You will be responsible for developing and executing innovative digital marketing campaigns across various platforms, including social media, SEO/SEM, email marketing, and paid advertising, with a strong focus on driving online sales and brand engagement. This role requires a data-driven mindset, creativity, and a deep understanding of the digital landscape within the fast-moving consumer goods market . The ideal candidate is passionate about digital innovation and achieving measurable online results from their home base.
Key Responsibilities
- Develop and implement comprehensive digital marketing strategies to increase brand awareness and drive online sales for FMCG products .
- Manage and optimize SEO/SEM campaigns to improve search engine rankings and drive qualified traffic.
- Oversee social media marketing efforts, including content creation, community management, and paid social advertising.
- Plan and execute email marketing campaigns, including list segmentation, content development, and performance tracking.
- Analyze website traffic, campaign performance, and conversion rates, providing actionable insights for continuous improvement across digital channels.
Requirements
- Bachelor's degree in Marketing, Digital Media, or a related field.
- 3-5 years of experience in digital marketing, with a strong focus on e-commerce and the FMCG industry .
- Proven experience with SEO/SEM, social media marketing, content marketing, and email marketing platforms.
- Proficiency in web analytics tools (e.g., Google Analytics) and digital advertising platforms.
- Excellent analytical, problem-solving, and communication skills suitable for remote work.
Benefits
- Competitive annual salary and performance bonuses.
- Comprehensive health, dental, and vision coverage.
- Flexible working hours and a fully remote work environment.
- Budget for professional development and online courses.
- Access to cutting-edge digital marketing tools and technologies.
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Digital Marketing Specialist - FMCG E-commerce in Southampton employer: Placements24
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