About the Role
Our client, a prominent player in the retail sector, is seeking a strategic and detail-oriented Digital Campaign Manager to oversee their online advertising and promotional efforts from their Randburg, Gauteng office. This role is vital for conceptualizing, implementing, and optimizing digital marketing campaigns across various platforms, including search engines, social media, and display networks, to drive brand awareness and sales. The ideal candidate will have a proven track record in managing multi-channel digital campaigns, a strong analytical mindset, and a creative approach to engaging target audiences. You will collaborate closely with internal teams and external partners to ensure campaigns are executed flawlessly and deliver measurable results. This is an exciting opportunity to contribute to the success of a well-established brand in the competitive Gauteng market.
Key Responsibilities
- Plan, develop, and execute integrated digital marketing campaigns across channels such as PPC, social media advertising, display, and email marketing.
- Manage campaign budgets effectively, ensuring optimal allocation of resources and maximizing ROI.
- Set campaign objectives, KPIs, and targets, and monitor performance against these benchmarks.
- Conduct audience research and segmentation to ensure targeted and effective campaign delivery.
- Analyze campaign data using tools like Google Analytics, Google Ads, and social media analytics platforms to identify trends and insights.
- Optimize campaign performance through A/B testing, bid adjustments, targeting refinements, and creative enhancements.
- Collaborate with creative teams to develop compelling ad copy, visuals, and landing pages.
- Provide regular performance reports and strategic recommendations to stakeholders.
- Stay informed about the latest digital marketing trends, technologies, and best practices.
Requirements
- Bachelor's degree in Marketing, Business, Advertising, or a related field.
- Minimum of 4 years of experience in managing digital marketing campaigns, preferably within the retail industry.
- Proven expertise in running successful campaigns on Google Ads, Facebook Ads Manager, LinkedIn Ads, and other relevant platforms.
- Strong understanding of analytics and reporting tools, with the ability to translate data into actionable insights.
- Excellent project management and organizational skills, with the ability to manage multiple campaigns simultaneously.
- Proficiency in A/B testing methodologies and optimization techniques.
- Strong communication and interpersonal skills, with the ability to work effectively in a team environment in Randburg, Gauteng .
- Experience with marketing automation platforms and CRM systems is a plus.
Benefits
Our client offers a competitive salary, comprehensive medical aid, and retirement fund benefits. This hybrid role provides a balanced approach to work, allowing for both in-office collaboration and remote flexibility. Employees receive opportunities for professional development, including access to training programs and industry conferences. You will work in a dynamic and supportive environment with a talented marketing team. The company culture encourages innovation and professional growth. Be part of a leading retail organization and advance your career in digital campaign management within the vibrant Gauteng province.
#J-18808-Ljbffr
Digital Campaign Manager in Southampton employer: Placements24
Our client offers an exceptional remote working environment for Tax Specialists, providing unparalleled flexibility and autonomy while ensuring a competitive salary package and performance bonuses. With a strong focus on continuous professional development, employees are encouraged to grow their expertise in South African tax law, all within a supportive culture that values strategic thinking and collaboration across departments.
