Remote Performance Marketing Analyst

About the Role

Our client is seeking a highly analytical and detail-oriented Remote Performance Marketing Analyst to join their fully remote marketing department. This position is crucial for measuring, analyzing, and reporting on the effectiveness of digital marketing campaigns, with a focus on paid media channels. The ideal candidate will possess strong quantitative skills, a deep understanding of marketing analytics tools, and the ability to translate complex data into actionable insights. You will work closely with the performance marketing team to optimize campaign performance, identify trends, and recommend strategies for maximizing ROI. As a fully remote role, this position offers significant flexibility and the opportunity to work from anywhere, collaborating virtually with a talented team. We are looking for a proactive individual with a passion for data and a commitment to driving measurable results for our client's business, even from East London, Eastern Cape.

Key Responsibilities

• Monitor, analyze, and report on the performance of digital marketing campaigns across various channels (SEM, social media, display, etc.).
• Develop and maintain dashboards and reports to track key performance indicators (KPIs) such as CPA, ROAS, CTR, and conversion rates.
• Conduct in-depth analysis of campaign data to identify trends, insights, and areas for optimization.
• Perform A/B testing analysis and provide recommendations for campaign improvements.
• Collaborate with the performance marketing team to provide data-driven insights for campaign planning and strategy.
• Assist in forecasting campaign performance and budget allocation.
• Utilize web analytics platforms (e.g., Google Analytics) to track user behavior and campaign effectiveness.
• Stay up-to-date with the latest trends and best practices in marketing analytics and performance measurement.
• Communicate findings and recommendations clearly and concisely to stakeholders.
• Ensure data accuracy and integrity across all reporting.

Requirements

• Requirements Bachelor's degree in Marketing, Statistics, Economics, Data Science, or a related quantitative field.
• 2+ years of experience in marketing analytics, performance analysis, or a similar role.
• Proficiency in Google Analytics and experience with other web analytics tools.
• Strong analytical skills and experience with data manipulation and interpretation.
• Experience with A/B testing and conversion rate optimization (CRO) principles.
• Excellent understanding of paid digital advertising platforms (e.g., Google Ads, Meta Ads Manager).
• Proficiency in Excel or Google Sheets for data analysis and reporting.
• Strong communication and presentation skills, with the ability to explain complex data simply.
• Ability to work independently and manage time effectively in a remote work environment.
• Familiarity with SQL or data visualization tools (e.g., Tableau, Power BI) is a plus.

Benefits

This is a fully remote position offering exceptional flexibility and work-life balance. Our client provides a competitive salary, performance-based bonuses, and a comprehensive benefits package. Employees have access to continuous learning opportunities and professional development resources to enhance their analytical skills. The company fosters a results-driven, collaborative culture within its remote teams, promoting innovation and shared success. You will be part of a forward-thinking marketing department, contributing directly to strategic decision-making from East London, Eastern Cape. The company values employee well-being and offers resources to support a healthy lifestyle. This role offers significant opportunities for career growth in the field of marketing analytics.

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