About the Role
Our client is seeking a results-driven Performance Marketing Manager to lead their paid acquisition efforts, operating in a fully remote capacity. This pivotal role focuses on driving measurable growth through the strategic management of paid advertising campaigns across various platforms. You will be responsible for planning, executing, and optimizing campaigns to achieve key performance indicators such as customer acquisition cost (CAC), return on ad spend (ROAS), and conversion rates. This is an exceptional opportunity for a seasoned performance marketer to shape and scale our paid media strategies from anywhere.
Key Responsibilities
- Develop and execute a comprehensive paid media strategy across channels including Google Ads, Facebook Ads, Instagram Ads, LinkedIn Ads, and other relevant platforms.
- Manage campaign budgets effectively, ensuring optimal allocation to maximize ROI and achieve acquisition goals.
- Conduct ongoing campaign analysis, performance monitoring, and A/B testing to optimize ad creative, targeting, and bidding strategies.
- Monitor key performance indicators (KPIs) such as CAC, ROAS, CTR, and conversion rates, providing regular reports and actionable insights.
- Collaborate with the content and creative teams to develop compelling ad copy and visuals that resonate with target audiences.
- Stay current with industry trends, platform updates, and emerging technologies in performance marketing.
Requirements
- Bachelor's degree in Marketing, Business, Economics, or a related field.
- Minimum of 5 years of experience in performance marketing, with a strong focus on paid acquisition channels.
- Proven track record of successfully managing large-scale paid advertising campaigns and driving measurable growth.
- Expertise in paid search (PPC) and paid social media advertising platforms and their associated analytics tools.
- Strong analytical skills with the ability to interpret data, generate insights, and make data-driven decisions.
- Excellent understanding of conversion rate optimization (CRO) and customer journey mapping.
Benefits
- Highly competitive salary and performance-based bonuses.
- Fully remote work arrangement offering maximum flexibility.
- Comprehensive health, dental, and vision insurance.
- Generous paid time off and a stipend for professional development.
- Opportunity to lead and innovate in a dynamic, fast-paced remote environment.
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