About the Role
Our client is seeking a highly analytical and results-oriented E-commerce Performance Marketer to drive measurable growth for their online business in East London . You will be responsible for planning, executing, and optimizing paid digital marketing campaigns across various channels, including search, social, and display advertising, with a sharp focus on ROI and customer acquisition cost. This role requires a deep understanding of performance marketing metrics, A/B testing methodologies, and the ability to translate data insights into impactful marketing actions. Join a dynamic team dedicated to maximizing online sales and achieving ambitious growth targets in a competitive market.
Key Responsibilities
- Develop, manage, and optimize paid digital advertising campaigns across platforms such as Google Ads, Facebook Ads, Instagram Ads, and other relevant channels.
- Conduct keyword research, audience segmentation, and campaign targeting to ensure maximum reach and efficiency.
- Monitor campaign performance daily, analyzing key metrics (CTR, CPC, CPA, ROAS) and implementing data-driven adjustments to improve results.
- Perform A/B testing on ad creatives, landing pages, and targeting parameters to identify best-performing strategies.
- Collaborate with the content and design teams to create compelling ad copy and visuals that resonate with target audiences.
- Manage marketing budgets effectively, ensuring optimal allocation of resources to achieve performance goals.
Requirements
- Bachelor's degree in Marketing, Business, Statistics, or a related quantitative field.
- 3-5 years of hands-on experience in performance marketing, with a strong emphasis on e-commerce.
- Proven track record of managing successful paid search (SEM/PPC) and paid social campaigns.
- Proficiency with digital advertising platforms (Google Ads, Meta Ads Manager) and web analytics tools (Google Analytics).
- Strong analytical and problem-solving skills, with the ability to interpret data and drive actionable insights.
- Experience with landing page optimization and A/B testing frameworks.
Benefits
- Competitive annual salary and performance-based bonuses.
- Hybrid work arrangement for a flexible work-life balance.
- Comprehensive health and wellness benefits package.
- Opportunities for advanced training and certification in digital advertising and analytics.
- A collaborative and results-driven work environment in East London .
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E-commerce Performance Marketer in London employer: Placements24
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