About the Role
Our client, a rapidly expanding e-commerce business, is seeking a creative and strategic E-commerce Social Media Strategist to drive brand awareness and sales through impactful social media initiatives in East London, Eastern Cape . This role will be responsible for developing and executing cutting-edge social media strategies tailored for e-commerce success, encompassing content creation, community management, paid social advertising, and influencer collaborations. The ideal candidate is a social media native with a strong understanding of e-commerce principles, a proven ability to create engaging content, and a data-driven approach to campaign optimization. This hybrid role offers the opportunity to blend in-office creativity with remote flexibility, contributing to a dynamic and results-oriented team.
Key Responsibilities
- Develop and implement a comprehensive social media strategy to support e-commerce sales and brand building objectives.
- Create and curate compelling, high-quality content (visuals, video, copy) optimized for various social media platforms.
- Manage and grow the company's social media communities, fostering engagement and interaction.
- Plan, execute, and optimize paid social media advertising campaigns to drive traffic and conversions.
- Identify and manage relationships with relevant influencers and brand advocates.
- Monitor social media trends, competitor activities, and relevant conversations, providing strategic insights.
- Analyze social media performance metrics, generating reports with actionable recommendations for continuous improvement.
- Collaborate with the marketing, creative, and product teams to ensure consistent brand messaging and integrated campaigns.
- Manage the social media content calendar and posting schedule.
- Stay updated on the latest social media platform updates, tools, and advertising best practices.
Requirements
- Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
- 2-4 years of experience in social media strategy and management, with a strong focus on e-commerce.
- Proven experience in developing and executing successful paid social media campaigns (Facebook, Instagram, TikTok, etc.).
- Excellent content creation and copywriting skills, with a strong portfolio.
- Proficiency in social media management tools (e.g., Hootsuite, Sprout Social) and analytics platforms.
- Strong understanding of SEO principles as they apply to social media content.
- Creative thinking, problem-solving abilities, and attention to detail.
- Ability to work independently and collaboratively in a hybrid work environment.
- Familiarity with e-commerce platforms and online retail dynamics.
- Strong communication and interpersonal skills.
Benefits
Our client offers a competitive salary, comprehensive benefits package, and a hybrid work model for our East London, Eastern Cape location. You will have the opportunity to develop innovative social media strategies and grow your career in the exciting e-commerce industry. Join a forward-thinking company that values creativity and data-driven results.
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E-commerce Social Media Strategist employer: Placements24
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