About the Role
Our client, a rapidly expanding online retailer of sustainable home goods, is seeking an experienced and visionary E-commerce Digital Strategist. This role is fully remote and will be instrumental in shaping and executing the company's digital growth strategy across all online channels. You will leverage data analytics, market insights, and emerging trends to drive customer acquisition, conversion, and retention. The ideal candidate is a forward-thinking leader with a proven track record in developing and implementing successful digital marketing and e-commerce strategies. This is an exceptional opportunity to make a significant impact on a growing brand, working autonomously from anywhere and contributing to its global market presence. We are looking for a strategic thinker who can identify opportunities, implement innovative solutions, and deliver measurable results in the competitive e-commerce landscape.
Key Responsibilities
- Develop and oversee the execution of a comprehensive digital strategy to drive e-commerce growth, including marketing, sales, and user experience.
- Analyze market trends, competitor activities, and customer behavior to identify growth opportunities and define strategic initiatives.
- Manage and optimize digital marketing channels such as SEO, SEM, social media, email marketing, and affiliate marketing.
- Drive website conversion rate optimization (CRO) through A/B testing, user experience improvements, and data analysis.
- Develop strategies to enhance customer acquisition, retention, and lifetime value.
- Collaborate with cross-functional teams (marketing, product, tech) to ensure alignment and effective implementation of strategies.
- Monitor and report on key performance indicators (KPIs), providing actionable insights and recommendations for continuous improvement.
- Oversee the e-commerce platform's user journey and ensure a seamless customer experience.
- Manage the digital marketing budget and allocate resources effectively to maximize ROI.
- Stay abreast of the latest digital marketing technologies, tools, and industry best practices.
Requirements
- Bachelor's degree in Marketing, Business Administration, Digital Media, or a related field. Master's degree preferred.
- 5+ years of progressive experience in digital strategy, e-commerce management, or digital marketing leadership roles.
- Proven success in developing and executing data-driven digital strategies that have resulted in significant business growth.
- Expertise across various digital marketing channels (SEO, SEM, Social Media, Email, Content Marketing, PPC).
- Strong understanding of e-commerce platforms, analytics tools (e.g., Google Analytics), and CRO methodologies.
- Excellent analytical, strategic thinking, and problem-solving skills.
- Exceptional communication, presentation, and interpersonal skills.
- Demonstrated ability to lead and influence cross-functional teams.
- Experience with marketing automation and CRM systems is advantageous.
- Ability to thrive in a remote, fast-paced, and autonomous work environment.
Benefits
- Highly competitive salary package.
- Fully remote work arrangement offering global flexibility.
- Opportunity to shape the digital future of a rapidly growing brand.
- Comprehensive health and wellness benefits.
- Significant opportunities for professional development and career advancement.
- A dynamic, innovative, and collaborative work culture.
- Generous paid time off.
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E-commerce Digital Strategist employer: Placements24
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