About the Role
Our client, a leader in the Fast-Moving Consumer Goods (FMCG) sector, is seeking a creative and strategic Brand Marketing Manager with a specialization in the Snacks category to join their dynamic team in East London, Eastern Cape. This role is responsible for developing and executing marketing strategies that drive brand growth, enhance consumer engagement, and increase market share for their snack portfolio. You will play a key role in understanding consumer insights, competitive landscapes, and market trends to inform brand positioning and activation plans. The ideal candidate will possess a proven track record in brand management within the FMCG industry, particularly in food categories, and a passion for building compelling brand narratives. This is a prime opportunity to lead brand initiatives for well-loved products.
Key Responsibilities
- Develop and execute integrated brand marketing plans to achieve business objectives for the snacks category.
- Conduct market research, consumer analysis, and competitive intelligence to identify growth opportunities.
- Manage brand budgets effectively and ensure optimal ROI on marketing investments.
- Collaborate with advertising agencies, media partners, and internal teams to develop and launch campaigns.
- Oversee the development of packaging, product innovations, and line extensions within the snacks portfolio.
- Monitor brand performance, sales data, and market share, reporting on key metrics and insights.
- Ensure brand consistency across all touchpoints and communications.
- Build strong relationships with sales teams and key retail partners to support brand initiatives.
Requirements
- Bachelor's degree in Marketing, Business Administration, or a related field.
- Minimum of 5-7 years of experience in brand management, preferably within the FMCG food industry, with a focus on snacks.
- Demonstrated success in developing and executing impactful brand marketing strategies and campaigns.
- Strong understanding of consumer insights, market dynamics, and brand positioning.
- Excellent communication, presentation, and project management skills.
- Experience working with major retailers in South Africa.
- Proficiency in marketing analytics tools and MS Office Suite.
- Creative thinking and a passion for consumer brands.
Benefits
Our client offers a competitive salary package, including performance bonuses, and a comprehensive benefits program, such as medical aid and a provident fund. This role provides excellent opportunities for professional growth and career advancement within a leading FMCG company. Based in East London, Eastern Cape, you will enjoy a collaborative work environment and the chance to shape the future of popular snack brands in the South African market. Join our client and make a tangible impact on brand success.
- Medical aid
- Provident fund
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Brand Marketing Manager - Snacks (FMCG) employer: Placements24
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