At a Glance
- Tasks: Plan and execute innovative marketing campaigns for the UK education sector.
- Company: Join IRIS Education, a leading software company transforming schools globally.
- Benefits: Enjoy generous holidays, private healthcare, and career development opportunities.
- Other info: Be part of a supportive team that values your growth and creativity.
- Why this job: Make a real impact in education while growing your marketing skills.
- Qualifications: 3+ years in B2B marketing with strong analytical and collaboration skills.
The predicted salary is between 35000 - 45000 € per year.
About IRIS Education
IRIS Education is part of IRIS Software Group, one of the UK's largest privately held software companies. Our Education division serves over 12,000 schools and trusts globally, providing finance, HR, payroll, compliance, and school management solutions across brands including iSAMS, Every, IRIS Financials, and ParentMail. We're growing fast, and we're building the team to match.
The role
As Demand Generation Specialist, you will own the planning and execution of integrated marketing campaigns for the UK State education market, covering schools, academies, and Multi-Academy Trusts. Working closely with the Marketing Lead and Sales team, you will drive MQL and pipeline targets through well-crafted, data-informed campaigns that generate demand from both prospective and existing customers. This is a hands-on role for someone who combines strong campaign execution skills with a sharp analytical mindset.
Key responsibilities
- Plan and deliver integrated demand generation campaigns across the UK State market, aligned to MQL, pipeline, and ROI targets
- Execute account-based marketing activity targeting Multi-Academy Trusts and local authority maintained schools
- Partner with Sales to build a sustainable pipeline that directly supports revenue targets
- Monitor and report on campaign performance, including email, landing page, and digital channel metrics
- Present campaign updates and forecasts to internal stakeholders on a regular basis
- Work with the Marketing Operations team to maintain data quality, lead routing, and attribution accuracy
- Collaborate with Content, Product Marketing, and Events to deliver cohesive, on-brand campaign activity
- Continuously optimise channel performance based on results and insight
About you
You are a campaign-focused marketer with a track record of delivering pipeline through integrated demand generation activity. You'll bring:
- 3+ years in B2B demand generation or campaign marketing
- Experience delivering integrated campaigns across digital, email, content, and events
- A data-driven approach: comfortable analysing performance and making optimisation decisions
- Strong collaboration skills, with experience working across Sales, Marketing, and external agencies
- Organised and detail-oriented, with the ability to manage multiple campaigns simultaneously
- Clear and confident communication, with the ability to present performance data to stakeholders
Bonus if you have:
- Experience in the education sector or edtech
- Familiarity with ABM principles and execution
- Marketing automation experience (HubSpot, Marketo, or Pardot) and Salesforce CRM
Why join us?
- Own demand generation for one of the UK's most established education technology businesses
- Join a team that is investing in its people, its processes, and its ambition
- Work in a function where marketing is taken seriously and your campaigns have a direct and measurable commercial impact
- Be part of a growing team with real scope to develop your career
If you're a demand generation marketer ready to make a real impact in UK education, we'd love to hear from you.
Marketing Campaign Specialist employer: Placeholder Commercial Real Estate Platform
IRIS Education is an exceptional employer, offering a dynamic work environment where marketing professionals can thrive and make a tangible impact in the UK education sector. With a strong commitment to employee development, generous benefits, and a culture that prioritises collaboration and innovation, IRIS fosters a supportive atmosphere that empowers its team members to excel in their careers while contributing to meaningful educational solutions.
Contact Detail:
Placeholder Commercial Real Estate Platform Recruiting Team
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Campaign Specialist
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their products and services, especially in the education sector. This will help you tailor your responses and show that you're genuinely interested in joining the team.
✨Tip Number 3
Practice your pitch! Be ready to explain how your skills and experience align with the role of a Marketing Campaign Specialist. Highlight your campaign execution skills and analytical mindset to make a lasting impression.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re serious about wanting to be part of our amazing team at IRIS Education.
We think you need these skills to ace Marketing Campaign Specialist
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Marketing Campaign Specialist role. Highlight your experience in demand generation and integrated campaigns, and don’t forget to sprinkle in some keywords from the job description!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you’re passionate about education technology and how your skills can help us achieve our goals. Keep it engaging and personal.
Showcase Your Data Skills:Since we love a data-driven approach, make sure to include examples of how you've used analytics to optimise campaigns in the past. Numbers speak volumes, so don’t shy away from sharing your successes!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from our team!
How to prepare for a job interview at Placeholder Commercial Real Estate Platform
✨Know Your Campaigns
Before the interview, brush up on your past campaigns. Be ready to discuss specific examples of how you planned and executed integrated marketing campaigns, especially in the education sector. Highlight your data-driven approach and any metrics that showcase your success.
✨Understand the Company
Research IRIS Education thoroughly. Familiarise yourself with their products and services, especially those related to schools and trusts. This will help you tailor your answers and show that you're genuinely interested in contributing to their mission.
✨Showcase Collaboration Skills
Since this role involves working closely with Sales and other teams, prepare examples that demonstrate your collaboration skills. Talk about how you've successfully partnered with different departments to achieve campaign goals and drive results.
✨Prepare for Data Discussions
Be ready to discuss how you analyse campaign performance and make optimisation decisions. Bring examples of tools you've used, like HubSpot or Salesforce, and be prepared to explain how you maintain data quality and attribution accuracy in your campaigns.
