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- Tasks: Lead business performance for mobile games, driving strategy and analytics.
- Company: Join a fast-growing mobile games studio shaping the future of gaming.
- Benefits: Enjoy hybrid work options and a dynamic, creative environment.
- Why this job: Be at the forefront of game development, influencing growth and innovation.
- Qualifications: 6+ years in performance or analytics leadership, ideally in mobile gaming.
- Other info: Opportunity to mentor a high-performing team and champion data-driven culture.
The predicted salary is between 72000 - 108000 £ per year.
We're working with a fast-growing mobile games studio who are seeking a Vice President of Business Performance to lead the strategic and commercial direction of their games. This is a senior leadership role for a data-driven, product-savvy executive who thrives in a fast-paced, high-growth environment.
You will sit at the heart of the business - overseeing performance across live titles, informing product strategy, and partnering with leadership across product, data science, user acquisition, and monetisation. Your insights and direction will help shape the future of our games and the overall growth trajectory of the studio.
OverviewAs VP of Business Performance, you will be responsible for building and scaling a function that turns data into strategic action. You’ll own core performance KPIs, lead a high-impact team, and act as a key voice in executive discussions around growth, investment, and roadmap prioritisation.
Responsibilities:- Lead the business performance function across all live and upcoming games
- Own performance forecasting, reporting, and deep-dive analytics across monetisation, engagement, and retention
- Provide strategic recommendations to executive leadership on roadmap, investment, and game operations
- Partner closely with Product, Data, UA, and Monetisation to define goals and drive accountability across teams
- Guide the design and analysis of A/B tests and product experiments
- Shape commercial strategy for soft launches, live ops, and long-term game lifecycle
- Recruit, manage, and mentor a high-performing team of analysts and performance managers
- Champion a data-informed culture across the studio, improving decision-making at every level
- 6+ years of experience in a performance, product, strategy, or analytics leadership role in mobile gaming
- Extensive knowledge of IAP and IAA
- Direct line managing of teams in data, product and monetization
- Proven ability to manage cross-functional teams and drive measurable business impact
- Deep fluency in game KPIs and growth levers: LTV, ARPU, retention, churn, UA efficiency, etc.
- Exceptional analytical skills - strong command of SQL and business intelligence tools
- Experience leading performance in a high-scale mobile F2P environment
- Strategic thinker with hands-on ability to dive into complex data when needed
- Understanding of ad monetisation and user acquisition at scale
- Prior experience supporting investor, board, or M&A discussions through commercial insight
Contact Detail:
Placed Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land VP of Business Performance (London Area)
✨Tip Number 1
Network with professionals in the mobile gaming industry, especially those in leadership roles. Attend industry events, webinars, and conferences to connect with potential colleagues and learn about the latest trends and challenges in business performance.
✨Tip Number 2
Familiarise yourself with the specific KPIs and metrics that are crucial for mobile games, such as LTV, ARPU, and retention rates. Being able to discuss these metrics fluently during interviews will demonstrate your expertise and understanding of the role.
✨Tip Number 3
Prepare to showcase your experience in leading cross-functional teams. Think of specific examples where you successfully drove measurable business impact through collaboration with product, data, and monetisation teams.
✨Tip Number 4
Stay updated on the latest developments in data analytics tools and methodologies relevant to the gaming industry. Highlighting your proficiency in SQL and business intelligence tools can set you apart from other candidates.
We think you need these skills to ace VP of Business Performance (London Area)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in performance, product strategy, and analytics within the mobile gaming industry. Use specific metrics to demonstrate your impact in previous roles.
Craft a Compelling Cover Letter: In your cover letter, express your passion for mobile gaming and how your strategic insights can drive business performance. Mention specific achievements that align with the responsibilities outlined in the job description.
Highlight Leadership Experience: Emphasise your experience in managing cross-functional teams and mentoring analysts. Provide examples of how you've successfully led teams to achieve measurable business outcomes.
Showcase Analytical Skills: Demonstrate your analytical prowess by discussing your proficiency in SQL and business intelligence tools. Include examples of how you've used data to inform strategic decisions and improve game performance.
How to prepare for a job interview at Placed
✨Showcase Your Data-Driven Mindset
As a VP of Business Performance, your ability to turn data into strategic action is crucial. Be prepared to discuss specific examples where you've used data analytics to drive business decisions and improve performance in previous roles.
✨Demonstrate Cross-Functional Collaboration
This role requires working closely with various teams such as Product, Data Science, and User Acquisition. Highlight your experience in managing cross-functional teams and how you’ve successfully driven accountability and collaboration across departments.
✨Prepare for Strategic Discussions
Expect to engage in high-level discussions about growth, investment, and roadmap prioritisation. Familiarise yourself with the studio's current games and be ready to offer insights or recommendations based on your understanding of market trends and performance metrics.
✨Emphasise Leadership and Mentorship Skills
As a senior leader, you'll be responsible for building and mentoring a high-performing team. Share your experiences in recruiting, managing, and developing talent, and how you foster a data-informed culture within your teams.
