SEO Manager (,, United Kingdom)

BAT is evolving at pace into a global multi-category business. To achieve our ambition, we are looking for colleagues who are ready to Be The Change. Come, join us on this journey!

British American Tobacco has an exciting opportunity for an SEO Manager in Chiswick, London. The SEO Manager is responsible for transforming our SEO presence and visibility predominantly through technical but also content SEO practices. They will be responsible for the execution of key campaigns and working with brand teams on the creation of online content that will fuel our digital ecosystem. This role involves leading the team who will be conducting regular technical audits, implementing SEO best practices, and collaborating with global and local teams to ensure continuous improvement.

The primary objective is to identify technical SEO opportunities, mitigate risks, and create actionable insights that support long-term growth and organic traffic performance across multiple markets. As a key member of the SEO team, the SEO Manager will work with cross-functional teams, including the eCommerce and development teams, to ensure all platform enhancements align with SEO strategy. This role also focuses on competitor analysis, performance monitoring, and delivering KPIs to showcase the impact of SEO activities on business outcomes.

• Build the top-notch SEO strategy aligned with the business goals to improve a website's organic search ranking.
• Lead the team and oversee the implementation and fulfilment of the SEO strategy.
• Identify SEO gaps and opportunities. Develop and implement the plan to maximize the performance.
• Content development: help to identify content gaps and coordinate content production.
• Content scaling: ensure content synergies and sharing between the markets.
• Facilitate content translations to scale high-quality, relevant content that aligns with target keywords and user intent.
• Run regular crawls & technical audits of all websites using a variety of tools to review and enhance Technical SEO performance.
• Work with the WE ecommerce team to ensure all platform enhancements are following SEO best practice and suggest mitigation for technical SEO.
• Work with the Global SEO team and with development agency to raise technical SEO fixes needed to improve organic traffic.
• Work with the end-market teams to understand traffic sources, best performing keywords, and potential long-term risks.
• Collaborate with brand, Global Team, and end-market teams to ensure that content produced is in line with SEO best practices and helps to drive improved organic traffic.
• Monitor competitor performance in local search engines and conduct further analysis to find new content gaps to aid the SEO team and other business decisions.
• Working with agency, global and end-market to look at new ways to drive organic performance and traffic to the site.
• Deliver regular KPIs and business updates on performance to show ROI from SEO activity, including technical fixes.

• 5+ years of digital marketing experience, of which at least 3 are in SEO (both content and technical experience required), working either client or agency side is mandatory.
• At least 2 years of team leadership experience is mandatory.
• An understanding of on-site SEO and excellent Technical SEO knowledge, being able to articulate issues and how they benefit the overall SEO campaign.
• Understanding of data and analytics to help deliver actionable insights for SEO strategy.
• Proficient in using tools such as Screaming Frog, Google Analytics, SEM Rush, Ahrefs and Google Looker Studio as well as competent Excel & PowerPoint skills.
• PR and link building experience is beneficial.
• Languages - English (fluent) with good written skills.
• An analytical mindset to spot opportunities and provide business case studies based on previous and future implementation.
• Proactive with a desire to gain more knowledge and continuously improve their SEO skillset.
• Good communication skills to present results to stakeholders, external agencies and the wider business.

• Self-motivated individual who has willingness to learn new skills and has a passion for results.
• Enjoys working in a constantly evolving environment and considers changing plans as opportunities to seize more.
• Enjoy solving challenges and identifying ideas to drive business growth.
• Proactive and passionate: Will do whatever it takes to deliver the right outcomes for the team and the business.
• Analytical channel expert: will identify opportunities to drive growth to maximising ROI through accurate reporting and constant evaluation of performance.

What we offer you? We offer a market leading annual performance bonus (subject to eligibility). Our range of benefits varies by country and includes diverse health plans, initiatives for work-life balance, transportation support, and a flexible holiday plan with additional incentives. Your journey with us isn't limited by boundaries; it's propelled by your aspirations. Join us at BAT and become a part of an environment that thrives on internal advancement, where your career progression isn't just a statement – it's a reality we're eager to build together. Seize the opportunity and own your development; your next chapter starts here. You'll have access to online learning platforms and personalized growth programs to nurture your leadership skills. We prioritise continuous improvement within a transformative environment, preparing for ongoing changes.

We’re one of the few companies named as a Global Top Employer by the Top Employers Institute – certified in offering excellent employee conditions. Collaboration, inclusion and partnership underpin everything we do here at BAT. We are looking forward to enabling every individual to thrive, regardless of gender, sexual orientation, marital or civil partnership status, gender reassignment, race, religion or belief, colour, nationality, ethnic or national origin, disability, age, skills, experience, education, socio-economic and professional background, veteran status, perspectives and thinking styles. We know that embracing talent from all backgrounds is what makes us stronger and best prepared to meet our business goals. We see the career breaks as opportunities not obstacles. Through The Global Returners program, we support professionals looking to restart their careers after an extended absence from the workforce (e.g. time out caring for family, parental leave, national service, sabbatical and/or starting an own venture). Come bring your difference and see what is possible for you at BAT. Learn more about our culture and our award winning employee experience here. If you require any reasonable adjustments or accommodations to help you perform at your best during the recruitment process, you are encouraged to notify us. We are fully committed to support you by making appropriate arrangements for you to demonstrate your full potential.