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For Companies At a Glance
- Tasks: Lead retail strategy and expansion for a fast-growing wellness brand.
- Company: Join one of the UK's leading wellness brands focused on sustainability and innovation.
- Benefits: Enjoy a high-impact role with opportunities for growth and collaboration.
- Why this job: Shape the future of retail while promoting sustainable wellness solutions.
- Qualifications: Proven experience in retail sales leadership, ideally in FMCG or sustainability sectors.
- Other info: Be part of a purpose-driven team making a long-term impact.
The predicted salary is between 43200 - 72000 £ per year.
The Business
Our client is one of the UK’s fastest-growing wellness brands, operating at the forefront of innovation across two key verticals. With a focus on clean, sustainable alternatives and a bold, quality-driven approach, they are redefining how consumers engage with wellness and scent. This is a brand with purpose, driven by values of ownership, excellence, and long-term impact.
The Role – Sales Director (Retail Expansion)
We’re currently partnering with this high-growth brand to appoint a Sales Director to lead and scale their retail footprint across both the UK and international markets. This is a high-impact, senior-level opportunity for a commercially-minded leader to shape retail strategy, drive key partnerships, and deliver sustainable revenue growth. You’ll be instrumental in taking this brand’s retail presence to the next level—from strategy development and partner negotiations to long-term account growth and team collaboration.
Key Responsibilities:
- Retail Strategy & Expansion
- Develop and implement a strategic retail sales plan to accelerate growth and brand visibility.
- Identify key retail opportunities across national chains, independents, and specialist retailers.
- Build and manage distributor relationships in priority markets.
- Define pricing, promotional, and distribution strategies to support commercial goals.
- Collaborate with leadership on market entry and growth plans in both domestic and international regions.
- Business Development & Account Management
- Pitch and secure listings with major UK and international retail partners.
- Build strong, productive relationships with buyers and distributors.
- Lead on merchandising and in-store positioning to maximise brand presence.
- Manage the full sales life-cycle, from lead generation to on-boarding and long-term account development.
- Sales Performance & Commercial Growth
- Own and exceed revenue targets across the retail channel.
- Monitor performance, sell-through, and inventory, working closely with operations.
- Analyse data and trends to identify opportunities and optimise strategy.
- Define and track KPIs to ensure consistent and scalable growth.
- Cross-Functional Collaboration
- Partner with marketing to support retail campaigns, POS, and in-store activations.
- Work closely with supply chain to ensure product availability and partner satisfaction.
- Act as a strategic link between commercial, operations, and brand functions.
Requirements:
- Strong track record in retail sales leadership, ideally within FMCG, consumer goods, or sustainability-led brands.
- Experience scaling retail from early-stage or high-growth environments.
- Strong commercial mindset with both strategic and hands-on capabilities.
- Excellent relationship-building and negotiation skills.
- Data-driven, analytical, and results-oriented.
- Passionate about sustainability and delivering purpose-led growth.
Contact Detail:
Placed Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Sales Director - Consumer Goods (London Area)
✨Tip Number 1
Familiarise yourself with the latest trends in the wellness and consumer goods sectors. Understanding what drives consumer behaviour in these areas will help you demonstrate your knowledge during interviews and discussions.
✨Tip Number 2
Network with professionals in the FMCG and sustainability sectors. Attend industry events or join relevant online forums to connect with potential colleagues or mentors who can provide insights and possibly refer you to opportunities.
✨Tip Number 3
Prepare to discuss specific examples of how you've successfully scaled retail operations in previous roles. Highlighting your achievements in driving revenue growth and building partnerships will set you apart from other candidates.
✨Tip Number 4
Showcase your passion for sustainability in your conversations. This brand values purpose-led growth, so demonstrating your commitment to sustainable practices will resonate well with their mission and culture.
We think you need these skills to ace Sales Director - Consumer Goods (London Area)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in retail sales leadership, particularly within FMCG or sustainability-led brands. Use specific examples that demonstrate your ability to drive growth and build relationships.
Craft a Compelling Cover Letter: In your cover letter, express your passion for sustainability and how it aligns with the brand's values. Discuss your strategic mindset and provide examples of how you've successfully scaled retail operations in previous roles.
Highlight Key Achievements: When detailing your experience, focus on quantifiable achievements such as revenue growth, successful partnerships, or innovative strategies you implemented. This will showcase your results-oriented approach.
Showcase Your Analytical Skills: Since the role requires a data-driven mindset, mention any experience you have with analysing sales performance and market trends. Highlight how you've used data to inform strategy and drive commercial growth.
How to prepare for a job interview at Placed
✨Showcase Your Retail Strategy Experience
Be prepared to discuss your previous experience in developing and implementing retail strategies. Highlight specific examples where you've successfully accelerated growth or increased brand visibility, especially in the consumer goods sector.
✨Demonstrate Relationship-Building Skills
Since this role involves building strong relationships with buyers and distributors, come equipped with examples of how you've fostered successful partnerships in the past. Emphasise your negotiation skills and any significant deals you've secured.
✨Be Data-Driven
The company values a data-driven approach, so be ready to discuss how you've used data and analytics to inform your sales strategies. Prepare to share insights on how you've tracked KPIs and optimised performance based on market trends.
✨Express Your Passion for Sustainability
Given the brand's focus on sustainability, it's crucial to convey your passion for this area. Share any relevant experiences or initiatives you've been involved in that align with their values of clean and sustainable alternatives.