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- Tasks: Drive user acquisition and revenue growth through data-driven performance marketing campaigns.
- Company: Kasha is a global platform empowering small business owners with an all-in-one tool for growth.
- Benefits: Enjoy competitive salary, professional growth opportunities, and flexible work arrangements.
- Why this job: Join a dynamic team and make a real impact in a high-potential SaaS environment.
- Qualifications: Bachelor’s degree and 3+ years in digital performance marketing, ideally in SaaS or tech.
- Other info: Remote or hybrid work options available; ideal for creative thinkers with analytical skills.
The predicted salary is between 28800 - 48000 £ per year.
About Kasha
Kasha is a global platform designed to empower small business owners, solopreneurs, and freelancers by providing an all-in-one tool to start, run, and grow their businesses. We address the inefficiencies of fragmented tools and multiple subscriptions by offering a seamless solution that integrates company formation, banking, invoicing, client management, website building, and more.
Role Overview
We are looking for an in-house Performance Marketing Specialist to join our UK-based team and play a key role in driving user acquisition, engagement, and revenue growth through data-driven performance campaigns. The ideal candidate is analytical, hands-on with digital platforms, and passionate about building scalable marketing systems that power customer growth for a high-potential SaaS business.
You will be responsible for planning, executing, and optimizing performance marketing campaigns across channels such as search, social, programmatic, and affiliate. You will work closely with product, design, and analytics teams to maximize ROI and ensure our digital marketing efforts directly support business outcomes.
Key Responsibilities
- Own and execute all performance marketing campaigns across platforms (Google Ads, Meta, YouTube, programmatic, affiliate, etc.) for both web and mobile.
- Plan and manage paid acquisition budgets with a strong focus on ROI, CAC, and LTV.
- Continuously analyze campaign performance data to optimize spend and drive conversions.
- Design and run A/B tests to improve ad creatives, copy, and targeting strategies.
- Collaborate with product and design teams to align messaging, landing pages, and user flows with campaign objectives.
- Set up and maintain accurate tracking and attribution using tools such as Google Analytics and Meta Pixel.
- Proactively identify fraud risks in acquisition campaigns and take measures to mitigate them.
- Explore and recommend new performance channels to expand reach efficiently.
- Prepare and deliver regular reports and dashboards on campaign effectiveness using tools like Google Data Studio.
Requirements
- Bachelor’s degree or equivalent in Marketing, Business, or a related field with a strong quantitative foundation.
- 3+ years of experience in digital performance marketing, ideally within a SaaS, tech, or startup environment.
- Hands-on experience managing in-house acquisition campaigns using Google Ads, Meta Ads, and other major platforms.
- Strong working knowledge of marketing analytics and attribution tools (e.g., Google Analytics, Meta reporting tools).
- Understanding of mobile acquisition strategies and common fraud prevention practices.
- Familiarity with SEO/ASO fundamentals is a plus.
- Highly analytical mindset with strong Excel/Sheets skills and data interpretation abilities.
- Creative thinker who can balance performance with brand tone and user engagement.
- Experience with programmatic ad buying and affiliate management is a plus.
- Self-starter attitude with the ability to work in a fast-paced, growth-focused environment.
What We Offer:
- Competitive salary and benefits package.
- Opportunities for professional growth and development.
- A dynamic and collaborative work environment.
- Flexibility in work arrangements (remote or hybrid options available).
How to Apply:
Interested candidates are invited to submit their CV and portfolio.
Performance Marketing Specialist (London Area) employer: Placed
Contact Detail:
Placed Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Performance Marketing Specialist (London Area)
✨Tip Number 1
Familiarise yourself with Kasha's platform and its unique offerings. Understanding how their all-in-one tool empowers small business owners will help you tailor your discussions during interviews, showcasing your genuine interest in their mission.
✨Tip Number 2
Brush up on the latest trends in performance marketing, especially within the SaaS sector. Being able to discuss recent case studies or successful campaigns can demonstrate your expertise and passion for driving user acquisition.
✨Tip Number 3
Prepare to discuss your hands-on experience with Google Ads and Meta Ads. Be ready to share specific examples of campaigns you've managed, focusing on metrics like ROI, CAC, and LTV to highlight your analytical skills.
✨Tip Number 4
Network with professionals in the performance marketing space, particularly those who have experience in SaaS or tech startups. Engaging with industry peers can provide valuable insights and potentially lead to referrals that could strengthen your application.
We think you need these skills to ace Performance Marketing Specialist (London Area)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in performance marketing, especially with platforms like Google Ads and Meta Ads. Use specific metrics to demonstrate your success in previous roles.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for digital marketing and your analytical mindset. Mention specific campaigns you've managed and the results achieved, linking them to Kasha's goals of user acquisition and revenue growth.
Showcase Your Analytical Skills: In your application, emphasise your experience with marketing analytics tools such as Google Analytics. Provide examples of how you've used data to optimise campaigns and improve ROI.
Highlight Collaboration Experience: Since the role involves working closely with product and design teams, mention any past experiences where you collaborated across departments to achieve marketing objectives. This will show your ability to work in a dynamic environment.
How to prepare for a job interview at Placed
✨Showcase Your Analytical Skills
As a Performance Marketing Specialist, you'll need to demonstrate your analytical mindset. Be prepared to discuss specific campaigns you've managed, the data you analysed, and how you optimised performance based on that data.
✨Familiarise Yourself with Tools
Make sure you know your way around Google Ads, Meta Ads, and analytics tools like Google Analytics. Being able to talk confidently about these platforms will show that you're hands-on and ready to hit the ground running.
✨Prepare for Scenario Questions
Expect questions that ask how you would handle specific marketing challenges, such as managing a budget or mitigating fraud risks. Think through your past experiences and be ready to share how you approached similar situations.
✨Align with Company Values
Research Kasha's mission and values. Be ready to explain how your personal values align with theirs and how you can contribute to their goal of empowering small business owners and freelancers.
