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- Tasks: Lead new business pitches and secure clients in a creative agency.
- Company: Join a cutting-edge creative agency shaping trends for Gen Z.
- Benefits: Enjoy a competitive salary, hybrid working, and performance bonuses.
- Why this job: Be at the forefront of culture, influencing brands and connecting with Gen Z.
- Qualifications: Experience in new business development and deep knowledge of Gen Z culture required.
- Other info: Ideal for those ready to step up in a dynamic, creative environment.
The predicted salary is between 64000 - 96000 £ per year.
Competitive Base Salary - £80 - £90K (based on experience) + Bonus
Location: London / Hybrid Working
My client is a tastemaker of cultural trends, fashion, music, design and popular culture and is a creative agency that majors on being on the vanguard of the cutting-edge of cool for content that is tailored and curated for Gen Z audiences.
We are seeking a dynamic and results-driven New Business Growth Director to join our team. As the New Business Director, you will be responsible for leading our agency's efforts in acquiring new clients and driving revenue growth. The ideal candidate will possess a deep understanding of Gen Z culture (music, entertainment), the social media landscape, fashion (streetwear, sneaker culture, and couture), along with a proven track record of successfully pitching and securing new business within the Gen Z market.
About You: Most likely, you will be a New Business Manager or Director at a Creative Agency who has built an excellent reputation for trust and delivering world-class mar comms services to CMOs and Marketing Directors at blue-chip brands. You’re looking to take a step up and lead the new business function at my client’s business. You will be versed in social creativity, influencer marketing, and emerging trends such as social commerce, AR / VR and AI, too. You will be able to dazzle clients with your expertise, are a trusted go-to consultant for all things social creative and have a way of influencing clients and winning the business through trust and delivering great work.
Key Responsibilities:
- Lead the end-to-end new business pitch process, from initial contact to contract negotiation and close with poise, structure, and with gravitas.
- Bring structure, process, and order to the new business pitches, ensuring seamless coordination between internal teams and stakeholders.
- Cultivate and maintain relationships with CMOs and heads of marketing at leading brands, demonstrating world-class influence and gravitas. Be able to talk knowledgeably about the mar comms landscape, particularly with a focus on social creative strategy and influencer marketing.
- Collaborate internally with our creative, strategy, finance, and account management teams to develop compelling pitch presentations and proposals and ensure RFI and RFPs run smoothly.
- Be able to speak the language of marketers, being plugged into industry trends, marquee examples of creativity, competitor activity, and market developments to identify new business opportunities.
- Meet and exceed revenue targets.
- Proven credibility in winning new business in a creative agency setting and understanding Gen Z cultural references in fashion, entertainment, music, film, etc.
New Business and Growth Director (Creative Agency) (London Area) employer: Placed
Contact Detail:
Placed Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land New Business and Growth Director (Creative Agency) (London Area)
✨Tip Number 1
Network with professionals in the creative agency space, especially those who have experience with Gen Z marketing. Attend industry events, webinars, and workshops to connect with potential colleagues and clients, as personal relationships can often lead to job opportunities.
✨Tip Number 2
Stay updated on the latest trends in social media, fashion, and entertainment that resonate with Gen Z. Follow relevant influencers and brands on platforms like Instagram and TikTok to understand what captures their attention and how you can leverage this knowledge in your role.
✨Tip Number 3
Prepare to showcase your previous successes in acquiring new business. Be ready to discuss specific examples of pitches you've led, the strategies you employed, and the results achieved, as this will demonstrate your capability to drive growth for our agency.
✨Tip Number 4
Familiarise yourself with our agency's portfolio and recent projects. Understanding our work will allow you to speak confidently about how you can contribute to our success and align your vision with our goals during interviews.
We think you need these skills to ace New Business and Growth Director (Creative Agency) (London Area)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in new business development, particularly within creative agencies. Emphasise any successful pitches you've led and your understanding of Gen Z culture, social media, and influencer marketing.
Craft a Compelling Cover Letter: In your cover letter, showcase your passion for the creative industry and your knowledge of current trends. Mention specific examples of how you've successfully acquired new clients and driven revenue growth in previous roles.
Showcase Relevant Experience: When detailing your work history, focus on roles where you demonstrated leadership in new business initiatives. Highlight your ability to build relationships with CMOs and marketing directors, as well as your expertise in social creativity and emerging trends.
Prepare for Interviews: If selected for an interview, be ready to discuss your approach to pitching and securing new business. Prepare examples that illustrate your strategic thinking and ability to influence clients, as well as your insights into Gen Z culture and market developments.
How to prepare for a job interview at Placed
✨Showcase Your Understanding of Gen Z
Make sure to demonstrate your deep understanding of Gen Z culture during the interview. Discuss current trends in music, fashion, and social media that resonate with this audience. This will show that you are not only knowledgeable but also passionate about connecting with this demographic.
✨Prepare for Pitch Scenarios
Since the role involves leading new business pitches, be ready to discuss how you would approach a pitch for a specific client. Prepare a mock pitch or outline your strategy for acquiring new clients, highlighting your ability to structure and deliver compelling presentations.
✨Highlight Your Collaborative Skills
Emphasise your experience working with cross-functional teams. Share examples of how you've successfully collaborated with creative, strategy, and account management teams to create winning proposals. This will illustrate your ability to bring order and structure to the pitch process.
✨Demonstrate Industry Knowledge
Stay updated on the latest trends in marketing communications, especially in social creativity and influencer marketing. Be prepared to discuss recent campaigns that have caught your eye and how they relate to the agency's goals. This shows that you are proactive and engaged with the industry.
