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- Tasks: Lead brand strategy and create impactful marketing campaigns in the sports industry.
- Company: Join a leading global sports brand making waves in the market.
- Benefits: Enjoy a permanent role with opportunities for creativity and collaboration.
- Why this job: Shape a brand's direction and connect with sports enthusiasts worldwide.
- Qualifications: Experience in marketing leadership within sports or lifestyle brands is essential.
- Other info: Based in Manchester, this role offers a dynamic and entrepreneurial environment.
The predicted salary is between 43200 - 72000 £ per year.
Do you have a proven track record of leading marketing strategy within the sports industry? Are you passionate about building brands that resonate globally? Do you thrive in a dynamic and entrepreneurial environment?
MacGregor Black is partnering with a leading global sports brand in the search for a Marketing Director. This is a permanent role based in Manchester. This pivotal role will shape the brand’s direction, drive market impact, and ensure a consistent and compelling brand experience across all consumer touchpoints.
Key Responsibilities:- Define and lead the brand strategy, ensuring a clear, authentic identity that connects with core consumer groups across key sporting markets.
- Build and maintain a distinctive brand framework, including purpose, tone of voice, visual identity, and messaging architecture.
- Lead the creation of seasonal campaigns and storytelling platforms that build emotional connection, drive brand equity, and differentiate in a competitive sports landscape.
- Manage internal and external creative partners to deliver world-class assets that elevate brand perception and drive awareness.
- Develop and lead brand partnerships with athletes, ambassadors, federations, and key cultural voices to strengthen authenticity and reach.
- Partner with product, retail, and digital teams to ensure brand strategy is reflected in consumer journeys, launches, and merchandising.
- Leverage insights and analytics to measure brand health, track campaign performance, and guide strategic decisions.
- Champion brand consistency and excellence across all touchpoints, from global initiatives to regional execution.
- Proven experience in a Marketing Director or Head of Marketing role within a sport, performance, or lifestyle brand.
- Strong background in brand development, positioning, and storytelling.
- Experience building brands internationally, with deep consumer understanding across multiple markets.
- Demonstrated leadership in managing creative teams, external agencies, and cross-functional stakeholders.
- Passion for sport, culture, and innovation with a consumer-first mindset.
- Excellent communication and presentation skills, with the ability to inspire and influence at all levels.
For more information, please contact Asher Hart today.
Contact Detail:
Placed Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Director (,, United Kingdom)
✨Tip Number 1
Network within the sports industry by attending relevant events, conferences, and seminars. This will help you connect with key players and gain insights into the latest trends, which can be invaluable when discussing your vision for brand strategy.
✨Tip Number 2
Showcase your understanding of the brand's current positioning and market challenges during any informal discussions or interviews. This demonstrates your proactive approach and genuine interest in the role, making you a more attractive candidate.
✨Tip Number 3
Prepare to discuss specific examples of successful campaigns you've led in the past. Highlight how these experiences have shaped your approach to brand development and storytelling, as this will resonate well with the hiring team.
✨Tip Number 4
Familiarise yourself with the brand's existing partnerships and collaborations. Being able to speak knowledgeably about their current ambassadors and initiatives will show that you're not only passionate about the role but also ready to hit the ground running.
We think you need these skills to ace Marketing Director (,, United Kingdom)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in leading marketing strategies, particularly within the sports industry. Use specific examples that demonstrate your success in brand development and storytelling.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for sports and your understanding of the brand's identity. Explain how your background aligns with the key responsibilities of the Marketing Director role and how you can contribute to their vision.
Showcase Leadership Skills: In your application, emphasise your leadership experience, particularly in managing creative teams and collaborating with external agencies. Provide examples of how you've successfully led projects and influenced stakeholders.
Highlight Analytical Skills: Demonstrate your ability to leverage insights and analytics in your application. Mention any tools or methodologies you've used to measure brand health and track campaign performance, as this is crucial for the role.
How to prepare for a job interview at Placed
✨Showcase Your Brand Strategy Experience
Be prepared to discuss specific examples of how you've defined and led brand strategies in your previous roles. Highlight your understanding of brand identity and how it connects with consumer groups, especially within the sports industry.
✨Demonstrate Your Leadership Skills
Since this role involves managing creative teams and external partners, share instances where you've successfully led teams or projects. Emphasise your ability to inspire and influence others, as well as your experience in cross-functional collaboration.
✨Prepare for Questions on Campaigns
Expect to be asked about your experience in creating seasonal campaigns and storytelling platforms. Have a few examples ready that illustrate how your campaigns built emotional connections and differentiated brands in competitive landscapes.
✨Highlight Your Analytical Skills
Discuss how you've leveraged insights and analytics to measure brand health and track campaign performance. Be ready to explain how these insights informed your strategic decisions and contributed to brand success.
