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- Tasks: Lead SEO strategies to boost revenue and manage link building activities.
- Company: Join a top iGaming operator with a dynamic team in London.
- Benefits: Enjoy a vibrant work culture and opportunities for professional growth.
- Why this job: Make a real impact in the fast-paced online gaming industry while enhancing your SEO skills.
- Qualifications: 5+ years in senior SEO roles, preferably in online gaming or sports betting.
- Other info: Experience with tools like Google Analytics and Ahrefs is essential.
The predicted salary is between 43200 - 72000 £ per year.
BettingJobs is working with a leading iGaming operator in international markets with offices in London. They are looking for a Head of SEO to join their team.
Responsibilities:
- Help drive increased revenue through effective use of SEO
- Work with SEO department and Vice President to plan SEO strategies
- Internal and External reporting on the progress of campaigns
- Responsibility for managing link building activities and achieve weekly set link targets
- Managing Technical SEO Audits
- Managing On Page SEO of the clients’ websites
- Managing blog strategies together with the content department
- Work on Link Building/Off Page SEO campaigns
- Improve the visibility, design, content, conversion and engagement of all websites
Requirements:
- Must have experience in a similar role within Online Gaming/Casino or Sports Betting Industry
- Have at least 5 years’ experience working in a senior SEO position
- Have understanding of Technical SEO (Pagespeed, robots.txt, sitemap.xml)
- Be familiar with use of Google Search Console and Google Analytics
- Be familiar with SEO tools such as Ahrefs, Moz, Majestic, Screaming Frog and SEMrush
- Have excellent communication skills, both written and spoken
- Additional SEO qualifications are beneficial
Head of SEO (London Area) employer: Placed
Contact Detail:
Placed Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of SEO (London Area)
✨Tip Number 1
Network with professionals in the iGaming and sports betting industries. Attend relevant conferences or webinars to meet potential colleagues and industry leaders who can provide insights and possibly refer you to opportunities.
✨Tip Number 2
Stay updated on the latest SEO trends and algorithm changes, especially those affecting the online gaming sector. This knowledge will not only enhance your expertise but also demonstrate your commitment to the field during interviews.
✨Tip Number 3
Showcase your previous successes in SEO through case studies or presentations. Be prepared to discuss specific campaigns you've led, the strategies you implemented, and the measurable results achieved.
✨Tip Number 4
Familiarise yourself with the company's current SEO performance and identify areas for improvement. This proactive approach will impress during interviews and show that you're already thinking about how to contribute to their success.
We think you need these skills to ace Head of SEO (London Area)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your relevant experience in SEO, particularly within the online gaming or sports betting industry. Emphasise your achievements and specific projects that demonstrate your ability to drive revenue through effective SEO strategies.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for SEO and the iGaming sector. Discuss your understanding of technical SEO and how you have successfully managed link building and on-page SEO in previous roles. Be sure to mention any specific tools you are proficient in, like Google Analytics or Ahrefs.
Showcase Your Results: In your application, include quantifiable results from your past SEO campaigns. For example, mention percentage increases in organic traffic, improvements in search rankings, or successful link-building metrics. This will help demonstrate your effectiveness in the role.
Proofread Your Application: Before submitting your application, carefully proofread all documents for spelling and grammatical errors. A polished application reflects your attention to detail, which is crucial for a Head of SEO position.
How to prepare for a job interview at Placed
✨Showcase Your SEO Expertise
Be prepared to discuss your previous experience in SEO, particularly within the online gaming or sports betting industry. Highlight specific strategies you've implemented and the results achieved, as this will demonstrate your capability to drive revenue through effective SEO.
✨Familiarise Yourself with Key Tools
Make sure you are well-versed in essential SEO tools like Google Search Console, Google Analytics, Ahrefs, and SEMrush. During the interview, mention how you've used these tools to manage technical audits or improve on-page SEO, as this shows your hands-on experience.
✨Prepare for Technical Questions
Expect questions related to technical SEO aspects such as pagespeed optimisation, robots.txt, and sitemap.xml. Brush up on these topics and be ready to explain how you would approach technical audits and resolve common issues.
✨Demonstrate Strong Communication Skills
As a Head of SEO, you'll need to communicate effectively with various departments. Prepare examples of how you've collaborated with content teams or reported on campaign progress to stakeholders, showcasing your ability to convey complex information clearly.
