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- Tasks: Drive eCommerce growth, optimise website performance, and manage affiliate marketing.
- Company: Join a dynamic team focused on innovative marketing strategies in Manchester.
- Benefits: Enjoy flexible remote work options and a collaborative office environment.
- Other info: Opportunity to work with cross-functional teams and enhance user experiences.
- Why this job: Be part of a data-driven culture that values creativity and teamwork for impactful results.
- Qualifications: Proven eCommerce experience, strong analytical skills, and excellent communication abilities required.
The predicted salary is between 36000 - 60000 £ per year.
Reports to: Head of Marketing
Location: Manchester, UK (Office-based, with up to 2 days of remote working per week)
Role Overview: We are seeking a data-driven and innovative eCommerce Marketing Manager to join our team. Your mission will be to deliver year-on-year revenue growth, increase gross revenue, and improve home renewal rates. You will be key in driving business performance by identifying and optimising underperforming website pages and implementing conversion-focused strategies. Collaboration with our Product, Development, and Marketing teams will be essential to refresh and enhance the user experience, ensuring increased revenue and customer retention. Additionally, you will implement and manage an affiliate marketing program to drive incremental traffic and revenue growth. This role is primarily office-based, with the flexibility to work remotely up to two days per week.
Key Responsibilities:
- Revenue Growth and Retention: Develop and execute strategies to achieve 20% year-on-year revenue growth. Drive initiatives to increase home renewal rates to 80%, improving customer loyalty and retention.
- Website Optimization: Identify underperforming website pages through data analysis and customer feedback. Collaborate with cross-functional teams (Product, Design, Development) to refresh and enhance website pages, focusing on improved UX/UI and increased conversions. Test and implement innovative tactics, such as A/B testing, personalisation, and SEO optimisation, to boost page performance.
- Collaboration and Teamwork: Partner with the Marketing Campaigns Manager to increase traffic to the website through targeted campaigns and digital initiatives. Work closely with the Content Marketing Manager to revise, optimise, and create content that aligns with website improvements and business goals. Maintain alignment with Product, Design, and Development teams to ensure marketing strategies translate effectively into website enhancements.
- Affiliate Marketing Program: Identify, implement, and manage an affiliate marketing program to drive incremental revenue and expand our marketing reach. Build and maintain relationships with affiliate partners to ensure consistent performance and alignment with business goals.
- Data Analysis and Reporting: Leverage analytics tools (e.g., Google Analytics, Hotjar) to track, measure, and evaluate website performance and customer behaviour. Generate actionable insights to inform marketing strategies and campaigns. Provide regular performance reports and recommendations to key stakeholders.
Skills and Experience:
- Essential: Proven track record of driving significant eCommerce revenue growth and improving customer retention rates. Strong knowledge of website optimisation tactics, including A/B testing, SEO, and CRO. Experience in implementing and managing affiliate marketing programs. Data-driven decision-making approach with experience using tools such as Google Analytics, Hotjar, and CMS platforms. Excellent project management skills and ability to collaborate across departments. Strong understanding of eCommerce platforms, user behaviour, and conversion funnels. Exceptional communication and presentation skills.
- Desirable: Experience in the technology or software industry. AI-driven individual with experience in using it to accelerate eCommerce insights and results. Familiarity with subscription or renewal-based business models.
Contact Detail:
Placed Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Ecommerce Marketing Manager (Manchester)
✨Tip Number 1
Familiarise yourself with the latest eCommerce trends and tools. Being knowledgeable about current market dynamics and technologies will help you stand out during discussions with our team.
✨Tip Number 2
Prepare to discuss specific examples of how you've driven revenue growth in previous roles. We love hearing about real-life successes, especially those that involved innovative strategies or data-driven decisions.
✨Tip Number 3
Showcase your collaborative skills by thinking of ways you've worked with cross-functional teams in the past. Highlighting your ability to partner effectively with different departments will resonate well with us.
✨Tip Number 4
Be ready to share your insights on website optimisation tactics. Discussing your experience with A/B testing, SEO, and conversion rate optimisation will demonstrate your expertise and align with our goals.
We think you need these skills to ace Ecommerce Marketing Manager (Manchester)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in eCommerce marketing, particularly any achievements related to revenue growth and customer retention. Use metrics to demonstrate your impact.
Craft a Compelling Cover Letter: In your cover letter, express your passion for eCommerce and detail how your skills align with the responsibilities outlined in the job description. Mention specific strategies you've implemented in the past that led to measurable success.
Showcase Data-Driven Achievements: When detailing your previous roles, focus on your data-driven approach. Include examples of how you used analytics tools to inform decisions and improve website performance.
Highlight Collaboration Skills: Since this role requires working closely with various teams, emphasise your teamwork and collaboration skills. Provide examples of successful projects where you partnered with other departments to achieve common goals.
How to prepare for a job interview at Placed
✨Showcase Your Data-Driven Mindset
As an Ecommerce Marketing Manager, you'll need to demonstrate your ability to make data-driven decisions. Be prepared to discuss specific examples where you've used analytics tools like Google Analytics or Hotjar to optimise website performance and drive revenue growth.
✨Highlight Your Collaboration Skills
This role requires working closely with various teams. Share experiences where you've successfully collaborated with Product, Design, or Development teams to enhance user experience or implement marketing strategies. Emphasise your teamwork and communication skills.
✨Discuss Your Experience with Website Optimisation
Be ready to talk about your knowledge of website optimisation tactics such as A/B testing, SEO, and conversion rate optimisation (CRO). Provide examples of how you've identified underperforming pages and the strategies you implemented to improve them.
✨Prepare for Questions on Affiliate Marketing
Since managing an affiliate marketing program is part of the job, be prepared to discuss your experience in this area. Talk about how you've built relationships with affiliate partners and the impact it had on driving traffic and revenue growth.